Blog

Finding an Influencer for Your Business

Posted by Nick Pizzolato on Wed, Apr 12, 2017 @ 01:07 PM

Every business has at least one special customer. That guest you can call by their name, and a quick shopping trip that can lead to a thirty minute conversation. While it’s great to have their financial support for your store, it’s even better when they can help influence other consumers to shop at your store too.

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Tags: Small Business, Wicked Local, Customer Engagement

The Marathon of Marketing Your Business

Posted by Nick Pizzolato on Tue, Apr 11, 2017 @ 01:12 PM

Running a successful marketing campaign takes planning and plenty of training, in the same way an athlete prepares for a marathon. By slowly introducing your company to customers, and keeping your marketing message consistent, your business won’t be lost to customers and will become a trusted and recognizable brand.

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Tags: Small Business, Wicked Local

Building a Successful Print Ad

Posted by Nick Pizzolato on Tue, Mar 28, 2017 @ 12:37 PM

Advertising your business in print isn’t a tactic to be used by just established businesses. According to Nielsen Claritas, nearly half of all households in the Boston area consider newspapers to be the media they trust the most. Placing your ad within a trusted publication gives your business credibility to potential customers.

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Tags: Small Business, Wicked Local, Print

10 Ways to Improve Your Ecommerce Strategy

Posted by Nick Pizzolato on Mon, Mar 27, 2017 @ 01:10 PM

In the 21st century marketplace, having an ecommerce solution in place for your business is a key part to building success. Here are 10 ways to improve your ecommerce strategy.

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Tags: Small Business, Wicked Local

Why Become a Paperless Business?

Posted by Nick Pizzolato on Mon, Feb 27, 2017 @ 11:44 AM

Consider how many ways your business uses computers so it can run effectively. Inventory and sales are monitored by the same system. You might keep track of payroll through a computer or communicate with vendors through email. These automations help your business operate smoothly, but it also lowers your dependence on paper.

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Tags: Small Business, Wicked Local

January Blog Rewind: Planning Your 2017 Marketing Strategy

Posted by Nick Pizzolato on Tue, Jan 31, 2017 @ 11:48 AM


In January, the Wicked Local Media Solutions blog looked for ways to help your business find success in the new year. We focused on advertising strategy, like bundling your advertising across multiple platforms to reach a larger audience, and how your business can take part in the 22nd Readers Choice Awards.

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Tags: Readers Choice, Small Business, Wicked Local

Three Ways to Become an Ecommerce Hero

Posted by Nick Pizzolato on Tue, Jan 24, 2017 @ 11:47 AM

Building a successful business in the 21st century requires you to have a robust digital marketing strategy and a website that offers consumers a great shopping experience. Creating an online environment that makes your customers feel as welcome as they would in your store is the key to having success.

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Tags: Small Business, Wicked Local

Getting Involved in Your Chamber of Commerce

Posted by Nick Pizzolato on Mon, Jan 16, 2017 @ 01:34 PM

As a business owner, your goal is to ultimately create a relationship with the members of your community, not only with your consumers, but with other businesses too. Your local chamber of commerce can offer you resources to help grow your audience and strengthen ties with other local businesses.

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Tags: Small Business, Wicked Local

Using Bundled Advertising to Connect with an Entire Audience

Posted by Nick Pizzolato on Tue, Jan 10, 2017 @ 11:46 AM

As a business owner, there are many different options for you to explore when looking to prepare a marketing strategy. Thanks to the internet and digital content, you can now broadcast your message to a larger and more diverse audience. But, that doesn’t mean you should ignore print media and their digital properties, because a new study shows that their audience is still strong and values content across multiple platforms.

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Tags: Small Business, Wicked Local, Customer Engagement

4 Steps to Getting Your Business in Shape

Posted by Nick Pizzolato on Wed, Jan 04, 2017 @ 01:12 PM

New Year’s resolutions are goals people make to help them break their bad habits in an effort to live a better life. Resolutions can also be made by business owners as a way to get their business into shape for the new year. Here are four ways you can use some of the most well known resolutions and make them work for your business.

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Tags: Small Business, Wicked Local