Blog

Using Social Media for Holiday Promotions

Posted by Nick Pizzolato on Tue, Dec 05, 2017 @ 02:49 PM

Every business is looking to engage with consumers during the holidays. With such a narrow window to encourage shoppers to visit your store, it’s important to reach them through different mediums. A social media marketing campaign can boost your marketing message to new and existing consumers during the holidays. Here are a few ways you can use social networks to help create engagement this season.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Customer Engagement

4 In-Store Holiday Marketing Strategies

Posted by Nick Pizzolato on Wed, Nov 29, 2017 @ 01:16 PM

Here are four strategies you can use to bring consumers into your store during the holiday season.

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Tags: Small Business, Wicked Local, Customer Engagement

Do's & Don'ts of Email Marketing

Posted by Nick Pizzolato on Fri, Nov 17, 2017 @ 01:06 PM

Here are some do's and don'ts to read before you start an email marketing campaign.

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Tags: Small Business, Wicked Local, Infographic, Email Marketing

8 Ways to Build Great Email Marketing

Posted by Nick Pizzolato on Thu, Nov 16, 2017 @ 01:21 PM

Email marketing is a great way for your business to engage with new and existing consumers. You have an opportunity to create a buyer’s journey with a message that offers a promotion, which could lead to their interest in other products you offer. Here are eight rules for crafting a successful email marketing message.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Marketing Your Business to a Digital News Audience

Posted by Nick Pizzolato on Wed, Nov 15, 2017 @ 02:12 PM

Every year the number of consumers who read the news continues to transition from print to online. By understanding who is reading the news online, your business can prepare a strategy to engage those customers.

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Tags: Small Business, Digital Marketing, Wicked Local, holiday

6 Black Friday Facts

Posted by Nick Pizzolato on Thu, Nov 09, 2017 @ 01:17 PM

Here are six facts about Black Friday to keep in mind this holiday season.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Ways to Prepare for Small Business Saturday

Posted by Nick Pizzolato on Wed, Nov 08, 2017 @ 01:06 PM

Small Business Saturday was created by American Express as a way to market their services to local retailers. However, in the last seven years, it has become a grassroots movement to celebrate and promote the importance of shopping local, regardless of what credit card you use. If Black Friday is about once-in-a-year deals, Saturday has become a day to celebrate small businesses.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Giving Your Business the A-List Treatment

Posted by Nick Pizzolato on Wed, Aug 02, 2017 @ 01:28 PM

Having a digital presence is a key element of any business strategy in the 21st century. Whether you have a storefront on Main Street or run a business from your garage, a website is essential for success.

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Tags: Small Business, Digital Marketing, Wicked Local

Finding an Influencer for Your Business

Posted by Nick Pizzolato on Wed, Apr 12, 2017 @ 01:07 PM

Every business has at least one special customer. That guest you can call by their name, and a quick shopping trip that can lead to a thirty minute conversation. While it’s great to have their financial support for your store, it’s even better when they can help influence other consumers to shop at your store too.

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Tags: Small Business, Wicked Local, Customer Engagement

The Marathon of Marketing Your Business

Posted by Nick Pizzolato on Tue, Apr 11, 2017 @ 01:12 PM

Running a successful marketing campaign takes planning and plenty of training, in the same way an athlete prepares for a marathon. By slowly introducing your company to customers, and keeping your marketing message consistent, your business won’t be lost to customers and will become a trusted and recognizable brand.

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Tags: Small Business, Wicked Local