Blog

Testimonial Tuesday: Providing a Great Digital Presence for Customers

Posted by Nick Pizzolato on Tue, Feb 23, 2016 @ 11:46 AM

 

For small and medium sized business owners, creating or updating their website can seem like a daunting task. If you aren’t familiar with web design and digital marketing, you may be reluctant to get started. However, you also know that not having a website is no longer practical.

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Tags: Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

Five Steps for Building a Logo for Your Business

Posted by Nick Pizzolato on Wed, Feb 17, 2016 @ 11:14 AM

Do you want to make your business stand out? Of course you do. But how do you accomplish this? Perhaps, you can draw attention to your products and services? After all, they are the reason your business exists. Maybe you could find a great location for your store? This would make it easy for shoppers to visit your business. But, what about your logo? Your logo also attracts the attention of consumers, because it is the pictorial representation of your business.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Connecting with Consumers Through Print Ads

Posted by Nick Pizzolato on Tue, Feb 16, 2016 @ 12:06 PM

Advertising your business in print is an opportunity to welcome customers to your store with open arms. Like any form of advertising, the most successful ads are the ones that are engaging and create a connection with customers to cultivate business. Your message in a print publication is going to be seen by readers as trustworthy and legitimate.

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Tags: Small Business, Wicked Local, Print, Testimonial Tuesday

Four Reasons Why Responsive Design Makes a Website Better

Posted by Nick Pizzolato on Mon, Feb 15, 2016 @ 11:38 AM

Having a website for your business is a necessity, because it’s the digital hub for customers to interact with your store as they would in a physical building. However, the web isn’t just accessed from desktop machines any more. Virtually everyone carries a web accessible device with them and uses those phones and tablets to perform web searches. To achieve optimal digital success, you must offer mobile customers the exact same consumer experience that exists on a traditional website.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

Six Steps to Increase Your Website's SEO

Posted by Nick Pizzolato on Wed, Feb 10, 2016 @ 01:27 PM

We all know that it is important for a business to appear on page one of the search engine’s results page, but how do you build that kind of organic search strength? Here are six steps you can take to help increase your search engine optimization (SEO).

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Tags: Small Business, Digital Marketing, Wicked Local

4 Keys to Creating Consumer Engagement

Posted by Nick Pizzolato on Mon, Feb 08, 2016 @ 02:03 PM

Customers are looking for businesses that they can connect with. People are looking for brands that have personality and are looking to engage with them. Businesses that have conversations with consumers instead of talking to them are generally more successful and reach more people. When you reach out to shoppers and start a dialogue, you can also showcase your products, services, and your appreciation toward them.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Customer Engagement

Testimonial Tuesday: Marketing Success With SEM

Posted by Nick Pizzolato on Tue, Feb 02, 2016 @ 12:59 PM

Advertising your business online is a necessary strategy in the digital age. 89% of customers begin their buyer’s journey with an online search. Within seconds of clicking the search button on Google, Bing, Yahoo, or another search engine, a customer will be exposed to hundreds of other websites that are available for them to explore. But what makes one page stand out from another? How can you point a consumer to select your site amidst all of that competition?

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Tags: SEM, Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

Questions to Help You Build Your Buyer Persona

Posted by Nick Pizzolato on Wed, Jan 27, 2016 @ 11:35 AM

When you open a business, your goal is to become the go-to resource for your community. You noticed that there was a need for a product or service in an area and you opened a store that would offer a solution to the neighborhood. But not every business caters to every customer. When you start promoting your store, you need to target the customers who will be most likely to visit your business.

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Tags: Small Business, Wicked Local, Marketing

Wicked Local Media Solutions: Live Solutions

Posted by Nick Pizzolato on Wed, Jan 20, 2016 @ 11:56 AM

Building a successful marketing campaign for your business can be a challenging task. All of your efforts in advertising your company are designed to bring people to your store. Ads that run in print publications, clicked online, or posted on social media are aimed at making connections and building consumer engagement. However, sometimes, the best way to build a relationship is to personally introduce yourself to your neighbors.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Keeping Your Message Fresh

Posted by Nick Pizzolato on Tue, Jan 19, 2016 @ 11:15 AM

Every business owner looks to create a rapport between their business and their customers. You want to create a reputation as the place consumers can visit when they need a product or service. Although the quality of your service is very important, customer testimonials also help build the trust between your business and the community.

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Tags: Small Business, Wicked Local, Testimonial Tuesday