Five Steps to Build an Engaging Print Advertisement

Posted by Nick Pizzolato on Wed, Dec 09, 2015 @ 10:44 AM

Print advertising is still considered one of the most trusted forms of advertising. People expect to see newspaper ads in print publications so not only are they not ignored, they are also sought out. But, what do you need to do to make a strong print ad? A print ad needs to be a showcase announcement for your business. Whether you are looking to promote a grand opening or build attention to a new product, newspaper advertisements are the perfect way to connect with consumers in your community.

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Tags: Small Business, Wicked Local, Marketing, Print

Learning the Lingo: Retargeting

Posted by Nick Pizzolato on Mon, Dec 07, 2015 @ 11:44 AM

For a second, let’s pretend that you are in the market for a new computer. During your research to find the best computer for your needs you search different websites and different models. You find the model that you want to purchase and find the item on They have a fair price, but you want to search around to see a better deal. Throughout the rest of the day, you visit other websites and social media, and you notice an ad from keeps coming up on every page you visit. Why is this computer following you around the internet? Don’t panic, it’s just a marketing strategy called retargeting, and your business can do it too.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Learning the Lingo

Infographic: Why People Love Infographics

Posted by Nick Pizzolato on Wed, Dec 02, 2015 @ 02:27 PM

Infographics are eveywhere. I'm sure if you look in your favorite publication you'll see some sort of information that is being displayed as artwork. They are used in stories about finance, crime, sports, and politics as a way to make the raw data easy to understand. What makes them so appealing?

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Tags: Small Business, Customer Engagement, Infographic

Testimonial Tuesday: Sharing Testimonials on Social Media

Posted by Nick Pizzolato on Tue, Dec 01, 2015 @ 11:31 AM

We’ve referred to customer testimonials as a type of word-of-mouth advertising, which is one of the most trusted forms of marketing. But what if it’s not easy for you to share that real-time message to potential consumers? You need to have these compelling and trustworthy endorsements in very visible places that will attract the attention of shoppers in your community. You need to turn to social media.

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Tags: Social Media, Small Business, Wicked Local, Testimonial Tuesday

November Blog Rewind: Preparing Your Business for the Holidays

Posted by Nick Pizzolato on Wed, Nov 25, 2015 @ 10:42 AM

During November, our blogs looked to help businesses prepare themselves for holiday shoppers. With the knowledge that you will be busy during the last four weeks of the year, November is a great time to take inventory of your store and adjust your marketing strategy as needed. The less planning you have to do on the fly, increases the time you can focus on the day-to-day operations of your business.

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Tags: Small Business, Wicked Local, Video, Marketing

Testimonial Tuesday: Receiving Rave Reviews

Posted by Nick Pizzolato on Tue, Nov 24, 2015 @ 02:57 PM

Recently, Wicked Local, in partnership with WCVB5 and MeTV, hosted the first Best Years Expo at Gillette Stadium. We were able to bring businesses, government agencies, health care professionals, and speakers to an event that was targeted toward men and women in their 50’s, 60’s and 70’s. Our goal was to create an event that would introduce our customers to local organizations in order to help them plan for their future adventures.

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Tags: Small Business, Wicked Local, Marketing, Testimonial Tuesday

6 Ways to Get Your Business Ready for Holiday Shoppers

Posted by Nick Pizzolato on Mon, Nov 23, 2015 @ 01:57 PM

The last six weeks of the year are the busiest for most businesses. As a store owner or manager, it’s up to you to make sure your employees are ready, your inventory is stocked, and your customers are happy. Here is a checklist of six things for you to keep in mind as the holiday shopping sprint begins.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing

Print Media is a Trusted Source for Holiday Shoppers

Posted by Nick Pizzolato on Wed, Nov 18, 2015 @ 11:00 AM

In ten short days, Thanksgiving will be over, but the first weekend of holiday shopping will just be getting started. On (Black) Friday morning, when stores open their doors, shoppers will be there and looking for the best deals possible. Friday has the potential to be one of your company’s most profitable days of the year. So the question is, how are you advertising for it?

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Tags: Small Business, Wicked Local, Print

Testimonial Tuesday: Putting the Conversation in Context

Posted by Nick Pizzolato on Tue, Nov 17, 2015 @ 11:15 AM

Testimonials are a kind of word-of-mouth advertising. Yes, you are the one publishing the reviews of your business, but these are the words from actual customers. It’s important to keep in mind when you are editing a video or publishing an interview, to keep their words in the correct context.

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Tags: Small Business, Websites, Wicked Local, Marketing, Testimonial Tuesday

Infographic: The Value of Cause Marketing

Posted by Nick Pizzolato on Mon, Nov 16, 2015 @ 11:54 AM

Cause marketing is a great way for your business to champion a cause and also gain exposure within your community. By partnering or supporting a local charity, you demonstrate that your business wants to support those who need help, and that empathy is recognized by consumers. This infographic, is compiled from studies that show an increasing number of customers are looking for their favorite companies to invest in causes.

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Tags: Cause Marketing, Small Business, Wicked Local, Infographic