Blog

Do's and Don'ts of Email Marketing

Posted by Nick Pizzolato on Mon, Oct 26, 2015 @ 12:21 PM

Email marketing offers business owners the opportunity to create a message that speaks directly to their ideal customer. Using consumer demographics, you can find the type of customer you want to attract to your business, but then you have to create a compelling message that will entice them to visit your business. It can be a challenge to create an email that is brief, energetic and inspires consumer confidence in your business or product. Here are some tips you can use to help inspire you as you create your promotional email.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Video: Engaging Consumers Online

Posted by Nick Pizzolato on Wed, Oct 21, 2015 @ 12:01 PM

Every business should have a digital advertising strategy. However, digital marketing is more than just placing an ad on a webpage. It’s about creating engagement between consumers and your online ads. Businesses can take part in search engine marketing (SEM), email marketing, social media marketing, video advertisements, and even create custom content that will profile their products and services.

These are just a few of the ways Wicked Local Media Solutions can expand your company's digital profile. We are digital marketing experts that can help your business connect with local customers through our digital solutions.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

Testimonial Tuesday: 3 Ways To Share Customer Testimonials

Posted by Nick Pizzolato on Tue, Oct 20, 2015 @ 11:24 AM

When you write promotional copy for your business, you write in a voice that is friendly, inviting, and insightful. Which is perfect, because as a business, you want consumers to feel welcome in your store and to view your company as a place they can go for answers. However, customers want to hear more than just details about products and services. They want to have a voice assure them that your company IS the best place to go for solutions. A customer testimonial offers potential consumers that assurance.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday

Testimonial Tuesday: Five Questions to Prepare a Guest for a Testimonial

Posted by Nick Pizzolato on Tue, Oct 13, 2015 @ 10:15 AM

Everyone knows that word-of-mouth is always the best advertising. So it makes sense to ask your customers to help you spread the word. When asking a customer to prepare a testimonial statement, don’t be surprised if they say, “Yes!” but then ask, “What am I supposed to say?” Some people have a gift for talking and writing when asked to do so, but for most people, thinking of things to say can be a challenge. As a business owner you want these customers to be at ease when talking about your business. You don’t want to make a testimonial stressful or seem like work. If they aren’t having fun, that will show in their answers.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday

4 Popular Types of Mobile Advertising

Posted by Nick Pizzolato on Mon, Oct 12, 2015 @ 10:15 AM

For many years, advertising in newspapers, on TV, and the radio were the standard ways for businesses to promote their brand. As the internet became more popular and available, advertisers began to have more options about where and how they could share their message. The opportunity to place ads across the internet on popular and niche websites give businesses more of an opportunity to engage with consumers. Now, as more people turn to mobile and tablet devices as their source for news and entertainment, businesses need to focus on mobile advertising.

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Tags: Digital Advertising, Small Business, Websites, Wicked Local, Video, Mobile, Marketing

Video: How to Recognize Custom Content

Posted by Nick Pizzolato on Wed, Oct 07, 2015 @ 11:21 AM

In just ten years, technology has drastically evolved and changed the way people engage with news media. Reading a newspaper or website isn’t just about creating and ranking stories that will appeal to readers, it’s also about finding a way make advertising more engaging to those readers.

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Tags: Sponsored Content, Small Business, Wicked Local, Customer Engagement

Testimonial Tuesday: Belmont Savings Bank (Video)

Posted by Nick Pizzolato on Tue, Oct 06, 2015 @ 11:35 AM

As a small business owner, the relationship you have with the community is very symbiotic. They rely on you to offer products and services that the community needs, and you rely on their patronage to keep your business open and profitable. Having this relationship with your customers offers a personal touch that larger chains can’t compete with. In many cases you might even call each other by your first names or greet them with a handshake when they walk in.

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Tags: Small Business, Wicked Local, Customer Engagement

3 Ways to Promote Your Business on Twitter

Posted by Nick Pizzolato on Mon, Oct 05, 2015 @ 10:43 AM

The key to running a successful social media campaign is engaging with as many consumers as you can. Businesses that have social media accounts can instantly communicate with their customers to share promotional messages. These posts can encourage customers to shop at your store and share the promotion with their friends. The success of your campaign increases as more people see and share your content.

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Tags: Social Media, Small Business, Wicked Local

Quiz: Which Social Media Site are You?

Posted by Nick Pizzolato on Wed, Sep 30, 2015 @ 10:43 AM

Social media has never been more popular. More than two billion people are a part of at least one social media site, and those numbers continue to grow monthly. But what social network (Facebook, Twitter, Instagram, LinkedIn) is in synch with your personality? Take our quiz and find out.

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Tags: Social Media, Small Business, Marketing

3 Ways to Promote Your Business on Facebook

Posted by Nick Pizzolato on Tue, Sep 29, 2015 @ 09:31 AM

As of right now, Facebook is the ruler of the social media kingdom. It has more daily users than all other social networking sites combined. Many people see it as a way to communicate with friends and family, but as a business owner you should be focused on how it allows you to engage with consumers.

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Tags: Social Media, Digital Advertising, Small Business, Digital Marketing, Wicked Local