Blog

3 Ways Your Business Can Use LinkedIn

Posted by Nick Pizzolato on Mon, Sep 28, 2015 @ 01:29 PM

Every business should be using social networking sites as a part of their business’s marketing strategy. They offer your small business the opportunity to engage with consumers and introduce your products and services. It’s also a fantastic way to connect with other businesses in your industry to work on future partnerships and business growth.

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Tags: Social Media, Small Business, Digital Marketing

Infographic: Building Consumer Engagement with Native Advertising

Posted by Nick Pizzolato on Fri, Sep 25, 2015 @ 01:42 PM

As a small business, you hope every online ad campaign you run will result in more customers visiting your website or you physical store. But as the internet has evolved, so has the way people engage with online advertising. They don’t want to see a deal, they want to learn about why it’s great. Native advertising is content that educates consumers and promotes a business, service or product. It answers questions in the copy about why a promotion or tool is the solution to a specific problem.

Native advertisements can include video content, text, images, links to your website and other business information. The goal is to engage with your customers, and not be a passive voice.

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Tags: Small Business, Digital Marketing, Marketing

Video: The Future of Business with Ecommerce

Posted by Nick Pizzolato on Wed, Sep 23, 2015 @ 01:47 PM

Building a successful business is not just about expertly marketing your products and services. You also need to provide adequate access to your inventory. For your physical store, this means having business hours that are convenient for your customers. It means that your shelves are always stocked with items that are popular. It means offering the services that you know customers will want to invest in. But, providing access to your business shouldn’t stop at unlocking the front door. Selling your merchandise and service online is another way to provide access.

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Tags: Small Business, Customer Engagement

The Best Years Expo: Celebrating Life in Your 50’s, 60’s, 70’s & Beyond

Posted by Nick Pizzolato on Tue, Sep 22, 2015 @ 11:00 AM

Are you a Baby Boomer? If you are, then you have spent the first half of your life focusing on your family, career and yourself. You’ve raised children, built a solid career, saved a little bit of money and now want to focus on achieving similar success and enjoying life.

On Saturday, November 7th, Wicked Local will host the first annual The Best Years Expo, which will be held from 10am until 5pm at Gillette Stadium in Foxboro, Massachusetts. This expo will look to educate and entertain the baby boomer generation to all the opportunities available to them now that they have the time and the money to enjoy life.

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Tags: Small Business, Customer Engagement, Business Networking, Marketing

3 Ways Your Business Can Take Part in Cause Marketing

Posted by Nick Pizzolato on Fri, Sep 18, 2015 @ 12:11 PM

People like reading good news. And there’s no better news than reading that the business they frequent is involved with charitable giving. Cause marketing is a great way to show your community that your business cares and wants to be involved with local and national charities.

Although cause marketing is advertising for your business, don’t think of it in the conventional sense of how you normally market your business. You’re not promoting a sale or showcasing an item. You are sharing that your business is taking part in something greater than itself.

Here are three ways your business can take part in cause marketing.

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Tags: Cause Marketing, Small Business

The Benefits of Advertising Your Business in a Special Section

Posted by Nick Pizzolato on Tue, Sep 08, 2015 @ 01:52 PM

Your business serves a specific purpose. When you started your company you wanted to fill a need in your community. You saw that people wanted a place to eat a muffin, so you founded a cafe. You opened a hardware store when you learned the closest option was twenty minutes away. There was no vintage clothing stores in your young, hip neighborhood so you built a brand. If your business fulfills a certain need, so should your advertising.

This is not advice saying you should not continue your normal advertising routine. Far from it. However, sometimes you want to reach a targeted audience who are looking for businesses within your industry. That’s when a special section publication can be the perfect solution.

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Tags: Small Business, Marketing, Print

Ending Your Summer by Planning For Your Fall

Posted by Nick Pizzolato on Tue, Sep 01, 2015 @ 01:35 PM

Sadly, summer is practically over. The days people can spend at the beach are winding down. Vacations are ending and children are starting to go back to school. For many people, the end of summer is a sign that the fun they experience during the year is over. In New England, it’s even a sign to start taking the winter jackets and snow shovels out of storage.

But to a business owner, fall is the perfect time to sit down with your calendar and start planning out promotional campaigns through the holidays. There are a number of upcoming holidays and seasonal events that will bring people out shopping and you should start of thinking of ways to convince them to shop locally. Here are some marketing options available to you.

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Tags: Social Media, Seasonal Marketing, Digital Advertising, Small Business, Marketing

News and Trends: Facebook’s Milestone & Instagram’s Addition

Posted by Nick Pizzolato on Mon, Aug 31, 2015 @ 12:55 PM

It’s not unusual to read about the launch of a new social media app and how it will change the landscape of how people will communicate with each other. Some platforms, like Periscope and Meerkat, find an instant audience and become popular. Other sites just fade away into obscurity. The sites that are established and popular are that way because they are constantly upgrading and improving on their service. Two social media sites announced big news last week about platform updates and increased engagement.

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Tags: Social Media, Small Business, Digital Marketing, News & Trends

Responsive Websites - A Small Business Testimonial

Posted by Nick Pizzolato on Wed, Aug 26, 2015 @ 12:37 PM

Over the last few weeks we’ve talked about how responsive websites work, and why they are great for small businesses. We’ve focused in on the statistics, like 80% of internet searches take place on smartphones. We’ve also demonstrated to you what responsive websites look like when they are scaled down or viewed on a mobile device.

The demonstrations and accurate facts are great reasons to build a responsive website, but it would be normal for you to have to think twice before building and redesigning your website. How do you know the site will work for you?

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Tags: Small Business, Digital Marketing, Websites

Three Ways to Blog About Your Business

Posted by Nick Pizzolato on Wed, Aug 19, 2015 @ 01:52 PM

In the digital age of marketing, there are some key elements your business should have. Your business probably has a website. The site has your contact information and a description of your business. Maybe you have an online store too, so you can sell products and services online. Hopefully, you have a Facebook page to connect with your users and share coupons and special offers. But does your business have a blog?

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Tags: Small Business, Digital Marketing, Websites