Supporting Local Business During the Sales Tax Holiday

Posted by Nick Pizzolato on Wed, Aug 12, 2015 @ 01:50 PM

This weekend, the Commonwealth of Massachusetts will hold its 10th Sales Tax Holiday. On Saturday, August 15th and Sunday, August 16th Bay State consumers will be able to purchase retail items, up to $2,500, without a sales tax.

Massachusetts Governor, Charlie Baker, stated that the sales tax holiday is beneficial for both consumers and small businesses. He stated that the brief break consumers get from the sales tax also stimulates city and town economies across the state.

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Tags: Digital Advertising, Small Business, Digital Marketing

Attracting Customers with Responsive Web Design

Posted by Nick Pizzolato on Tue, Aug 11, 2015 @ 02:39 PM

It wasn’t that long ago when internet searches could only be done by sitting down at your desk and connecting your computer into a modem. Now, it's easier than ever to gain access to the internet. In fact, Smart Insight just reported that over 80% of internet searches are done by smartphones. Which means that web searches are being done by customers at their desk, in their living room, inside stores, and whenever an idea crosses their mind.

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Tags: Small Business, Digital Marketing, Websites

Bringing Your Business to YouTube

Posted by Nick Pizzolato on Mon, Aug 10, 2015 @ 02:25 PM

What’s the best content you can use to promote your business? Some consumers may interact with photos or read stories, but many people watch videos. It’s now so simple to create and upload a short video, it’s no wonder that digital videos are among the most popular and engaging types of online content.

You might think that a YouTube channel may only be an outlet for media companies or businesses that have a hand in creating high quality digital films. These businesses would have the tools and staff available to create and share content quickly and easily. But all the professional bells and whistles aren’t all that necessary.

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Tags: Small Business, Wicked Local, Video

8 Ways to Make Your Business Expo Booth Shine

Posted by Nick Pizzolato on Wed, Aug 05, 2015 @ 10:28 AM

Taking your business to trade shows, expos, and community events can be a great way for your business to create consumer engagement. These events are designed to bring potential clients and companies together for the purpose of networking and finding solutions to existing problems.

At these expos you want to make sure that you are prepared to meet with as many interested parties as possible. Your conversations should be full of information about your business but also showcase your personality in order to build trust. Since exchanges at these business expos can be quick, the more tools you have at your disposal, the more likely you are to make an impression with a customer.

Here are eight ways you can make your business expo booth shine.

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Tags: Small Business, Marketing

July Blog Rewind: It's All About Social Promotion

Posted by Nick Pizzolato on Wed, Jul 29, 2015 @ 11:38 AM

Social Media has become a prominent part of the online culture. Year after year, people spend more time using and communicating through social media. Plus, the number of social networks are growing. Just this year, Periscope and Meerkat arrived, giving users the ability to live stream video to the world.

As social media marketing becomes less of a trend and more legitimate, your business shouldn’t be afraid to use it to help with promotion. With billions of people logging on to social media sites every day, your business is missing a unique opportunity to connect with an engaged audience.

If you missed any of our posts, here is July’s Blog Rewind.

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Tags: Social Media, Small Business, Digital Marketing

Using Meerkat and Periscope to Market Your Business

Posted by Nick Pizzolato on Tue, Jul 28, 2015 @ 02:25 PM

The latest trend in social media marketing is live streaming video announcements and events. Earlier this year, Meerkat debuted at South by Southwest with lots of hype. They were close to partnering with Twitter, however, Twitter, acquired a similar app called Periscope instead. Since then, both video apps have been gaining popularity and people are exploring the opportunities they offer.

Celebrities are using it to give their fans a look at life “behind the scenes.” Businesses are using them to run secret contests. News outlets are airing interviews and press conferences live by just holding their smartphones. Live streaming video might be the most important social tool since the “Like” button.

So how can your business use it?

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Tags: Social Media, Small Business, Digital Marketing

9 Tips to be Successful on Instagram

Posted by Nick Pizzolato on Mon, Jul 27, 2015 @ 01:47 PM

Over the last three years, Instagram’s popularity has grown by leaps and bounds. Last winter, it was announced that they beat Twitter for the first time in monthly active users (MAUs). It started as a photo sharing app, but has become a source for short videos and also serves as a marketing tool.

Businesses have been using instagram not only to promote their products but also to show the human side of the company and employees. It also has served as a content creation tool, because an image can be shared across several popular social networks.

Here are nine tips to help your business be successful on Instagram.

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Tags: Social Media, Small Business, Digital Marketing

The Power of the Online Quiz

Posted by Nick Pizzolato on Wed, Jul 22, 2015 @ 01:48 PM

The best way to promote your business on social media is to share great content. You should post photos and messages that don’t just announce company news but invite consumers to engage with your business.

However, thinking of content that will stand out can be a challenge. Your content should be unique and rise above what your competition is positing. If they are sharing pictures and asking for user engagement, your post should make customers feel like they want to engage. The best way to encourage this type of fan interaction is to create an online quiz.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

More Frequently Asked Questions About Social Media Marketing

Posted by Nick Pizzolato on Tue, Jul 21, 2015 @ 01:44 PM

Building a relationship with consumers on social media isn’t always easy. The key to building a successful online community is to share updates about your business. Your content should be engaging and not be just used to make announcements. Posting content like an exclusive coupon, photos or video of a new product, or even a message of thanks after a busy weekend can build trust with your customers.

Last week, we shared some advice about how to communicate with your social media followers. Today, we are answering questions about the logistics of posting those messages.

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Tags: Social Media, Small Business, Digital Marketing

Infographic: Social Media Promotion by the Numbers

Posted by Nick Pizzolato on Mon, Jul 20, 2015 @ 01:41 PM

When you advertise your business, your goal is to have your message seen by as many people as possible. For the last eleven years, social media sites have been the best way to connect with millions of consumers instantly. A post on Facebook, Twitter, Google +, or any of the popular social networking sites, has the opportunity to connect with new customers, encourage brand engagement and ultimately, sales. The statistics in this infographic show just how successful social media promotion can be.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local