Blog

5 Keys to Update Your Brand

Posted by Nick Pizzolato on Thu, Feb 22, 2018 @ 01:51 PM

 

Here are five keys to updating your business's brand.
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Tags: Small Business, Wicked Local

Five Steps to Branding Your Business with Hashtags

Posted by Nick Pizzolato on Wed, Feb 14, 2018 @ 02:22 PM

Hashtags have become a favorite way for businesses to attract and engage with customers through social networks. Here are five steps to help you build your brand with hashtags.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Our Favorite Super Bowl Commercial

Posted by Nick Pizzolato on Mon, Feb 05, 2018 @ 01:25 PM

 
Besides football, the Super Bowl is known for funny and creative commercials. One of our favorite ads was Groupon's, which featured support for local businesses.
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Tags: Small Business, Wicked Local

7 Steps to a Successful Display Advertising Strategy

Posted by Nick Pizzolato on Fri, Feb 02, 2018 @ 01:40 PM

Here are 7 steps you can use to help build a successful display advertising strategy.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, display advertising

4 Ways to Inspire Word-of-Mouth Marketing

Posted by Nick Pizzolato on Wed, Jan 24, 2018 @ 02:18 PM

Of all the marketing strategies, the most effective is word-of-mouth. Nielsen reported that 92% of consumers are more likely to believe personal recommendations from friends over any type of paid advertising. Building a strong relationship with customers will help convince people that you are a trusted expert, and inspire them to share their positive feedback. Here are some tips to help you grow a network of word-of-mouth advertisers.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing

Create Content that Matters

Posted by Nick Pizzolato on Tue, Jan 23, 2018 @ 01:37 PM

The content you produce for your website plays an important role in attracting and retaining customers. It defines your business, as well as the products and services you offer consumers

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Tags: Small Business, Digital Marketing, Websites, Wicked Local

Write Engaging Email Subject Lines

Posted by Nick Pizzolato on Thu, Jan 18, 2018 @ 02:21 PM

Every day, 105 billion emails are sent; so it’s important that your email marketing message stands out to consumers. Creating a subject line that is clear, impactful, and personal will increase the chance that your email will be read and engaged with.

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Tags: Small Business, Wicked Local, Customer Engagement, Email Marketing

Net Neutrality and Your Business

Posted by Nick Pizzolato on Wed, Jan 10, 2018 @ 01:15 PM

Back in December, the Federal Communications Commission (FCC) rescinded the internet usage rules known as “Net Neutrality.” It was an emotionally charged political issue that caused outrage and sparked debate. Rescinding these rules could have a major impact on internet usage, and small businesses could be seriously impacted by this as well.

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Tags: Small Business, Wicked Local, News & Trends

Preparing Your 2018 Marketing Calendar

Posted by Nick Pizzolato on Wed, Jan 03, 2018 @ 01:16 PM

The new year is here! The 2017 slate is wiped clean and it’s time to prepare your 2018 marketing strategy. This is a great time to flip forward through the calendar and plan the dates for your upcoming promotions.

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Tags: Small Business, Wicked Local, Customer Engagement

The Top Marketing Trends of 2017

Posted by Nick Pizzolato on Mon, Dec 18, 2017 @ 02:22 PM

Every year, there are new developments in marketing that become popular and difficult to ignore. In 2016, the use of augmented reality became relevant when Pokemon Go was introduced. While the app became less popular, it created a new marketing opportunity for businesses to engage with consumers. Here are some of the most important marketing trends of 2017.

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Tags: Small Business, Digital Marketing, Wicked Local, News & Trends