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Deciphering Demographics to Grow Your Business

Posted by Nick Pizzolato on Fri, Apr 10, 2015 @ 03:03 PM

Deciphering Demographics to Grow Your Business | Wicked Local Media Solutions

Sometimes language seems more complicated than it really is. Words that have a simple meaning or definition can be hijacked and be defined in a way that makes them seem untouchable to people who aren’t “experts.” Demographics has become one of those stolen words.

You often hear the term when pundits and professors are talking about political and economic theory. They use it as they point at studies and published papers on television. It’s easy to forget that it’s a tool that even small business owners can use to increase their growth. So what are demographics and how can they help you?

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing

[Video] Direct Email Marketing Explained in 4 Steps

Posted by Nick Pizzolato on Wed, Apr 08, 2015 @ 01:09 PM

Direct email marketing offers you the opportunity to reach out and attract new customers through email. A 2013 study found that 66% of people who received email marketing messages made a purchase as a result of those emails. It may seem complicated, but it can be narrowed down to just four steps. We outline each step with this video.

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Tags: Small Business, Digital Marketing, Video, Email Marketing

Why Using a Logo Builds Success for Your Brand

Posted by Nick Pizzolato on Tue, Apr 07, 2015 @ 03:25 PM

What makes a business stand out? If you own a pizza restaurant, what makes your store different from a pizzeria down the street? Sure, the quality of food is one way to tell the difference, but what if an out-of-state visitor comes to town? How will they decide between two options if they have no reference? The person might makes his choice based on which one has the most impactful logo.

Logos are powerful tools that business owners can use to build a recognizable, trustworthy and memorable brand. Our brains process images 60,000 times faster than we process written language. A picture of a pizza will represent a pizzeria faster than the actual words “pizzeria.” A customer who sees that image and associates it with a memory of eating a pizza may choose that business over yours just based on how that image makes them feel.

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Tags: Small Business, Marketing

5 Steps for Writing a Great Email Subject Line

Posted by Nick Pizzolato on Mon, Apr 06, 2015 @ 04:14 PM

The most difficult part of writing an email isn’t coming up with copy. It isn’t trying to figure out what you should promote or offer. It’s not finding people to send the message to. The most difficult part is writing the email subject line.

Your subject line is the first thing consumers see and will be the reason they interact with your message. A successful email title grabs the attention of customers and intrigues them to read more. The email’s content can provide them with details and your contact information.

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Learning the Lingo: Targeting

Posted by Nick Pizzolato on Fri, Apr 03, 2015 @ 02:59 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Targeting.

It doesn’t matter if you are a new business or an established one, the common goal of all businesses is to draw in new customers. But, that is easier said than done. If every business could pull in enough clients by just opening their doors, there wouldn’t be a need to advertise or leverage deals against your competition.

You may be thinking of ways to attract everyone. But actually, you don’t need all the customers - you just need to attract the ones who will be more likely to buy from you.

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Tags: Small Business, Learning the Lingo, Marketing, Email Marketing

Direct Email Marketing: Your Resource to Finding New Customers

Posted by Nick Pizzolato on Wed, Apr 01, 2015 @ 04:30 PM

Congratulations! You have created the perfect email message. The content is crisp and engaging. The images you have selected are going to direct attention to the copy and create an emotional connection with a consumer. The deal you have included is guaranteed to bring customers into your store and spend money. But, who do you send the email to?

You could send the message to all of your existing customers. You know they respect and trust your business. But do you really want to just reach out to customers who already know you and your business? Shouldn’t you also be trying to engage with customers who don’t know who you are?

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Tags: Small Business, Digital Marketing, Customer Engagement, Email Marketing

March Roundup: Blogs that Explore How To Introduce, Engage and Sell to Local Consumers

Posted by Nick Pizzolato on Tue, Mar 31, 2015 @ 04:02 PM

March has been a very busy month. We looked at different ways local businesses could connect and serve their communities. Posts that highlighted creating opportunities for your brand and encourage consumers to turn to you for purchases. How to introduce your business by using Email Marketing and Custom Content. Exploring ways that would lead customers to engage with your brand by utilizing social media strategy. Finally, after the introduction and interaction, having an E-Commerce solution in place on your website, to build online sales and traffic.

If you missed any of these posts, here is March’s blog post roundup.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Customer Engagement

5 Steps to Running a Spring Photo Contest

Posted by Nick Pizzolato on Mon, Mar 30, 2015 @ 04:20 PM

Photo sharing has become extremely popular thanks to the different apps and websites that encourage social sharing. Instagram averages 70 million photo shares a day. The increasing popularity has created a surge in companies running photo sharing promotions and contests. These are easy ways for you to create and develop engagement with the consumers in your community and also inspire user generated content for your business.

The start of Spring offers many opportunities for image contests because it can inspire stellar photography. As people begin to wander outside, taking photos to showcase spring, it offers you a chance to invite consumers to connect with your business and share those images with you.

Here are five tips for running a photo sharing contest.

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Tags: Social Media, Small Business, Digital Marketing, Customer Engagement

Making Your Business Blossom: The Spring Home & Garden Section

Posted by Nick Pizzolato on Wed, Mar 25, 2015 @ 10:30 AM

Winter is thankfully, finally, officially over. The record amount of snow that we received in February is almost gone. The temperature is rising, the birds are singing, and people are finally going outside for walks around their community. Spring is the season for waking up and emerging to a new world.

Spring cleaning is an unofficial, but much needed tradition for businesses and homes. Cleaning the salt and grime from your windows. Sweeping out the dirt that is tracked in throughout the winter. Dusting your shelves and products so that they seem more welcoming and less stagnant.

Don’t limit the spring cleaning to just your storefront - take this time and reset your ideas on advertising and marketing for your business too. Wicked Local’s annual Spring Home & Garden special section is the perfect opportunity for you to reach local customers. Our special sections are designed to appeal to consumers and their desire to prepare their homes for spring and the rest of the year.

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Tags: Small Business, Wicked Local

How to Grow Your Business With a Blog

Posted by Nick Pizzolato on Fri, Mar 20, 2015 @ 03:30 PM

I’ll be honest, it feels a little weird to be writing a blog post about blogging. But the truth is, writing a blog is a key way for businesses to build consumer interest without spending much money on promotion. It takes time to create content and build an audience, but when you do, it will be full of consumers who feel that they have a rapport with your company.

One of the reasons I think a business owner or manager may be reluctant to starting a blog is because there may be a stigma when it comes to blogging. Afterall the term “blog” is just a abbreviation for “weblog,” or an online diary. There’s a perception that it’s just an online journal. But a blog is what you make it. For businesses it can be a tool to offer real advice and insight to potential customers.

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Tags: Small Business, Digital Marketing, Customer Engagement