On Thursday, March 19th, practically every sports fan in the country will be turning on their TV to watch college basketball. The annual NCAA Basketball Championship, also known as March Madness, begins and it is considered something of a national holiday to sports fans.Read More
In the 21st century, advertising opportunities have become more diverse than ever before. Businesses can grow a customer base through positive word of mouth. They can engage consumers through social media and be a trusted source for information and products. They can reach their community through direct mail. Advertising is all about having your brand and product be associated with a customers’ need, so they choose you when the time comes to satisfy that need.
No matter what avenue you use to advertise, you are looking to inform consumers about your business. You want to share your name, location, what products, or services you offer and why they should buy from you. In essence you’re creating a news story about your business. However, each medium only offers a limited amount of space to sell your service. But have you ever thought about actually writing a story?Read More
People like to claim that social media has become the primary way people communicate with each other online. In reality, email is still the digital conversation king. Facebook knows this and has been trying to make its messenger app an email substitute for younger generations. However, with 122,500,453,020 emails sent every hour, email still holds a majority of the power.
One of the reasons why email is such a giant, is because not everyone has a Facebook or Twitter account. However, almost everyone has at least one email address. In 2014, the Radicati Group reported that more than 2.5 billion email addresses existed globally.Read More
Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: crowdsourcing.
Local businesses need community support to survive. A successful company reaches out to consumers and builds relationships with them looking to build trust. The goal is for customers to turn to a local business owner as an expert in their industry. The more of these relationships you can build, the larger your own local community of shoppers grows.
A growing trend in marketing, is building these communities through crowdsourcing. Crowdsourcing is when a business owner/manager asks their audience for an opinion. They use these conversations as a way to seek consumer advice and build a stronger relationship with patrons. This gives customers a voice and lets them feel that they have some ownership in the decision making process.Read More
It’s not enough for a business just to have a web presence anymore, they need to be able to sell their products online too. Consumers are looking for the opportunity to buy from your online store. If you don’t have that option for them, you’re losing potential business, and maybe even significantly hurting your bottom line. Larger companies have fallen because they didn’t have an e-commerce option.Read More
Community businesses seem to always be there for each other. These local stores know that for their business to succeed in a community, everyone needs to work together to flourish. It’s a community effort to keep Main Street a thriving local economy.
This mutual support is why many business associations and chambers of commerce have at at least one annual community event that invites residents of a city or town to visit their local businesses. These events usually involve months of planning and advertising and have been marked down on calendars at least a year in advance.Read More
In the next few weeks, your Twitter account has the opportunity gain a whole new audience. You could pick up not just one or two new followers, but the possibility of having a tweet seen by over a billion people.
Why? Earlier in February, Google and Twitter entered into a partnership that will benefit both companies. Twitter will allow Google access to its real-time Twitter feed and Google will feature tweets as search results.Read More
Even in the 21st century, people still send and receive mail via the U.S. Post Office. Birthday cards and letters may have been replaced with emails and Facebook messages, but the mail is still used everyday for correspondence, gifts, and advertising.
As businesses continue to invest in digital messaging and advertising, it’s important to remember that physical mail is still being delivered, received, and read. In 2012, direct mail had a 43% share of local retail advertising.Read More
Recently, residents of Massachusetts have seen a historic amount of snow. New Englanders know these type of storms are going to happen, so we just hunker down and prepare ourselves.
For children in school, a snow day is a surprise day off. For business owners, it doesn’t necessarily bring smiles to faces.
Depending on the severity of the storm, a local business may have to stop or delay its operations. It means sidewalks need to be shoveled, work schedules need to be rearranged, and deliveries need to be cancelled or rescheduled. Business owners and managers need to also be prepared for the day after the storm stops, and open the store as if nothing happened.
But, if your business is slow or you are forced to close for the day due to a snow storm, that doesn’t mean you still can’t cultivate a relationship with your potential or regular customers. This is a time for you to come in from the cold and work on using social media to reach out to customers.Read More
The Super Bowl is known for two things: championship football and creative television commercials. Well, creative and expensive television commercials.
Expensive isn’t just referring to the production value of creating the ads (which can be massive considering the cost of celebrity endorsements), but also how much each ad costs the advertiser to appear on TV during the game.Read More