Blog

In the News: Super Bowl Commercials

Posted by Nick Pizzolato on Tue, Feb 03, 2015 @ 11:15 AM

The Super Bowl is known for two things: championship football and creative television commercials. Well, creative and expensive television commercials.

Expensive isn’t just referring to the production value of creating the ads (which can be massive considering the cost of celebrity endorsements), but also how much each ad costs the advertiser to appear on TV during the game.

Read More

Tags: Small Business, Marketing, News & Trends

3 Reasons Print Media Still Works in Advertising

Posted by Nick Pizzolato on Fri, Jan 30, 2015 @ 01:55 PM

Print is not dead.

Yes, I recognize the irony of reading that in a blog post. A post you probably found via a link from a social media site or from an email. It’s a fair statement to say that in the last fifteen years, the digital landscape has evolved dramatically and has become competitive with the print world.

But, print media is not gone. It’s very much alive and available for businesses to use. After all, the print industry is worth $640 billion and supports $3.8 trillion in jobs and services. Any industry with that much invested into the economy is going to be a viable option for any business.

Read More

Tags: Small Business, Marketing

Taking Your Business Mobile

Posted by Nick Pizzolato on Fri, Jan 09, 2015 @ 12:54 PM

Do you ever get the feeling that no one is paying attention to you? I don’t mean in the way one would ask themselves if they are having an existential crisis. Literally, when you go out into the world, how many people are actually paying attention to you?

Next time you hop on a train, sit in a restaurant or even walk around your community, look around and count. Sure, there may be a few people making eye contact, but most likely they’ll be concentrating on their smartphone.

Read More

Tags: Small Business, Customer Engagement, Mobile

Seven Tips to Make Your Social Media Video a Blockbuster

Posted by Nick Pizzolato on Tue, Dec 30, 2014 @ 12:47 PM

Videos have always driven online traffic. Each year, more people spend more time watching videos on their computers or mobile devices. As the demand for videos have increased, the ability to produce videos has become easier and easier.

Apps like Vine, Instagram and Directr are making video production more accessible for businesses to share their vision and brand. But how do you get the most out of your filming experience? These tips may give you an edge.

Read More

Tags: Social Media, Small Business, Video

Three Trends to Watch for in 2015

Posted by Nick Pizzolato on Fri, Dec 26, 2014 @ 02:15 PM

I’ve been reading a lot of articles about predicting the social media and advertising trends for 2015. It’s important to read what experts are saying about the upcoming year so you can put yourself in a position to be ahead of the curve and catch a trend while it’s still hot.

There are two types of trends. There’s the type of trends that are hot on social media. These are the ones that are noted on Twitter and Facebook and gauge active interaction. They can help create a viral buzz for your business. But be careful, because these trends have a shelf life.

Read More

Tags: Digital Advertising, Small Business, Digital Marketing, Customer Engagement

Your Business's Year in Review

Posted by Nick Pizzolato on Wed, Dec 24, 2014 @ 12:14 PM

Some of my favorite stories to read at the end of the year are articles that look back at the year that was. It seems like every publication writes at least one “Year in Review” article.

I find them interesting for two reasons. First, I have a terrible, terrible memory. Unless an event, product or day connects with me in a significant way, I probably will forget it happened. For example, I can tell you where I was when the Red Sox won the 2004 World Series, but I have no idea who won the 2014 World Series.

Second, these lists are a great way to compare trends from year to year. What was the most popular kind of music? What were the news stories that we consumed and how did we consume them? What can we learn to make the next year different?

Read More

Tags: Social Media, Digital Advertising, Small Business

Using Quizzes to Build Customer Engagement

Posted by Nick Pizzolato on Tue, Dec 16, 2014 @ 03:32 PM

It’s the end of a long day. You’ve had dinner and are relaxing in your favorite chair, listening to music. All is right with the world. Suddenly, a question that has bothered you for a long time comes to mind.

You think to yourself, “What kind of car should I actually be driving?" Or, “What type of dog am I?” Maybe, you ponder if your dialect is correct for your region?

What do all these questions have in common? They are three of the most popular online quizzes. But, it’s not just these articles that are attracting massive audiences.

Read More

Tags: Small Business, Digital Marketing, Customer Engagement

Earn Twitter Followers, Don't Buy Them

Posted by Nick Pizzolato on Tue, Dec 09, 2014 @ 01:41 PM

In the world of social media marketing, everyone is looking for an audience. Having strong customer engagement through social media means that your message is being seen and possibly shared.

But how do you gain a large audience that will interact with your brand? There are people who claim that they can build your audience in exchange for financial compensation. “Build a following on Twitter in an instant.”

Read More

Tags: Social Media, Small Business, Customer Engagement

4 Must-Have Smartphone Apps

Posted by Nick Pizzolato on Fri, Nov 28, 2014 @ 01:29 PM

Today is the day. Black Friday. The day that kick-starts the holiday shopping experience. And we know that you are prepared for today and the next four weeks.

You’ve been studying up on how to use social media effectively. You have been training your staff on being brand ambassadors. Today is your day, and your business will be rewarded for all the hard work you have done preparing for the holiday season.

Even though your store will be buzzing with activity, don’t forget to find ways to engage the consumers who haven’t visited your business yet.

Your smartphone holds the key to reaching out to all customers, not just your regular shoppers. These are four smartphone apps than can help expand your reach during this shopping season.

Read More

Tags: Social Media, Small Business, Customer Engagement

Producing Video Content for Your Business

Posted by Nick Pizzolato on Tue, Nov 25, 2014 @ 12:38 PM

In the year 2000, if you had told me that I would be able to watch crystal clear video on my mobile phone, I would not have believed you. Today, I can watch sports, movies and TV shows when I’m no where near a TV.

Watching video content has never been easier or more accessible. Consumers are able to watch videos using different devices and through multiple streaming video platforms. Viewers watch everything from major motion pictures to original user generated web programs.

Read More

Tags: Social Media, Small Business, Customer Engagement, Video