Blog

Google Plus: Building Your Business Page

Posted by Nick Pizzolato on Fri, Nov 21, 2014 @ 12:21 PM

With Google Plus offering a great opportunity to help strengthen your business’s position online, you must be excited to start building your business page. Let’s get started!

Step 1: Your Google Account

The first step is to login to your Google account. This is the username and password you use to sign on to GMail or Youtube. In the last blog, I mentioned that the fact Google's greatest strength is that all of its properties are all connected. Even if you've never created a Google Plus account, your Google login acts as your key.

Once you've logged in, in the top right hand corner of the screen there will be an icon that will give you access to your Google Plus account.

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Tags: Social Media, SEM, Small Business, Websites, Customer Engagement

Why Google Plus?

Posted by Nick Pizzolato on Tue, Nov 18, 2014 @ 03:57 PM

You probably use social media. Hopefully, you’ve got pages set up to represent your business. At the very least you probably have a personal account. Maybe you don’t check it often - but you have it.

You most likely have a Facebook profile. Maybe you’ve dabbled in LinkedIn. Perhaps you’ve looked at Twitter and just didn’t get it. Pinterest, Youtube, and Instagram are probably sites you are aware of, even if you don’t use them.

But what have you heard about Google Plus? Besides the noise that vocal critics of the platform shared when it was launched.

Have you heard that it has 540 million monthly users? That’s more users than Twitter or LinkedIn.

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Tags: Social Media, Small Business

Learning the Lingo: Call-to-Action

Posted by Nick Pizzolato on Fri, Nov 14, 2014 @ 01:06 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Call-to-Action.

As a person, you may not want attention drawn to you. You may want to quietly live your life and not be exposed to the public eye. You don’t want to be a hermit, but you also don’t want people intruding on your life.

And that’s fine. Some of the greatest thinkers, artists and people have lived their lives that same way.

But if you run a business, you crave attention. You demand attention. You want everyone to know about your business. If they know about your business, they will follow your business. If they follow your business, they will want to know about your promotions, events and news. All the work you put into marketing your business is so your customers will see these announcements and act on them.

That’s a call-to-action (or CTA). It’s an instruction to a customer that will drive them to make a purchase or at the very least learn more about why your business is the best place to buy a product. It’s such an integral part of any business that you are probably already doing it, without knowing it.

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Tags: Small Business, Websites, Learning the Lingo, Customer Engagement, Marketing

Celebrating Small Businesses

Posted by Nick Pizzolato on Tue, Nov 11, 2014 @ 04:04 PM

It’s the Saturday after Thanksgiving. Big retail stores have been offering massive discounts for the last 36 hours. If you are a small business owner, you know that holiday shoppers are out and spending money, but you might not know how to bring them to your business.

You might think that shoppers aren’t thinking about your business during these mega sales. You might think that customers are only interested in getting a great deal on a flat screen TV. I’m here to let you know about a growing movement among American consumers: Small Business Saturday.

Small Business Saturday is a national campaign to help promote small and medium sized businesses during the Thanksgiving holiday weekend. It encourages shoppers to walk down Main Street and visit local stores, spending money within their community.

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Tags: Social Media, Cause Marketing, Seasonal Marketing, Small Business

Linking Up With LinkedIn

Posted by Nick Pizzolato on Fri, Nov 07, 2014 @ 01:09 PM

Using Facebook and Twitter to connect and engage with consumers is a great way for you to market your brand. Afterall, this is the audience that will buy your products and visit your business. But what about your professional growth, how are you building that on social media?

What do you use when you want to reach out to colleagues, partners, investors or vendors? They might have Facebook and Twitter accounts - but something doesn’t seem right when you can recommend someone professionally and play Farmville at the same time.

You should be using LinkedIn.

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Tags: Social Media, Small Business, Customer Engagement, Business Networking

Be Social, Not Silent…This Holiday Season

Posted by Nick Pizzolato on Tue, Oct 28, 2014 @ 03:24 PM

Believe it or not, there are only eight more weeks until the winter holidays are here.

That’s it. You have eight weeks to connect, engage, and drive traffic to your business.

This is your opportunity to interact with customers and share news about deals and events. Help people find your business so they can purchase gifts for family, friends, and even themselves.

Are you worried that you don’t have enough time to share updates with customers? Don’t be.

Now is the perfect time for Wicked Local Media Solutions to help you reach out and get the attention of your community by using social media.

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Tags: Social Media, Seasonal Marketing, Small Business, Wicked Local, Customer Engagement

Learning the Lingo: Your Brand Ambassadors

Posted by Nick Pizzolato on Fri, Oct 24, 2014 @ 03:21 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: brand ambassadors.

You might be asking, "What is a brand ambassador? It sounds very formal. Do I need to invest a lot of money and resources into it? Do you think Beyoncé will promote my product or business on the red carpet if she becomes my brand ambassador?"

I have good news and bad news. The good news: it’s not that formal and usually no extra compensation is required. The bad news: Beyoncé probably will not mention your product. (Although, that’s a fantastic goal to have - never give up on it.)

A brand ambassador is anybody that can sell your business or product by engaging with customers, instead of selling it to them like a typical sales person would. These are people who are connected with your business and committed to seeing it succeed.

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Tags: Small Business, Learning the Lingo, Customer Engagement

Facebook 101: The Power of Being “Liked”

Posted by Nick Pizzolato on Wed, Oct 22, 2014 @ 03:45 PM

Facebook is THE social media site.

That’s not new information, they do have over a billion active users every month. They have acquired companies like Instagram and WhatsApp to position themselves to gain and retain more customers. Actually, when you factor in the active users of Instagram, WhatsApp, and Facebook Messenger, the active users total more than 2 billion people.

That’s exactly why your business needs to be on Facebook.

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Tags: Social Media, Small Business, Customer Engagement

Making Social Media Your Media

Posted by Media Solutions on Thu, Oct 16, 2014 @ 02:19 PM

Do you drink coffee? When you walk into your favorite coffee house or café do you recognize other regular customers? Do they recognize you? Does the barista know your order before you order it? Do you stop and chat with friends about sports, politics or what was on TV the night before?

You might think that’s just your morning routine, but you are actually a part of a community that is based around that business. You are one person in a network of customers that has made this coffee house profitable.

 

Wouldn’t it be great to offer your customers a similar relationship? Creating a community where customers can interact with you, each other and create a network of consumers that turn to you for advice and for a product you offer.

You have that opportunity. You can build that community by using social media.

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Tags: Social Media, Small Business, Wicked Local, Customer Engagement

A Small Business in a Big Google World

Posted by Media Solutions on Wed, Aug 20, 2014 @ 09:54 AM

“People influence people. Nothing influences people more than a recommendation from a friend.”    -Mark Zuckerberg

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Tags: Social Media, SEM, Small Business