Putting the SM in SMB: Social Media Tips for Local Businesses

Posted by Media Solutions on Wed, Jun 11, 2014 @ 11:18 AM

How does a business stand out in the crowded marketplace? How does a small shop compete against the giant corporation with 20 satellite offices? Like people, businesses have personalities—we just call them brands. Consumers make purchasing decisions based on the basic economics of supply and demand, but don’t think that personality (read: branding) doesn’t play a part for businesses of all sizes.

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Tags: Social Media, Small Business

Digital Advertising Ammo for the Small Business

Posted by Media Solutions on Fri, May 02, 2014 @ 02:58 PM

Did you know that the original consumer purchase funnel is over 115 years old?  Even back then, there was a definitive pattern in which customers moved through a buying cycle, starting from awareness to the end result of making an actual purchase.  The original model was AWARENESS, INTEREST, DESIRE and CONNECTION = SALE.

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Tags: Digital Advertising, Small Business, Customer Engagement, Marketing