How does a business stand out in the crowded marketplace? How does a small shop compete against the giant corporation with 20 satellite offices? Like people, businesses have personalities—we just call them brands. Consumers make purchasing decisions based on the basic economics of supply and demand, but don’t think that personality (read: branding) doesn’t play a part for businesses of all sizes.
Did you know that the original consumer purchase funnel is over 115 years old? Even back then, there was a definitive pattern in which customers moved through a buying cycle, starting from awareness to the end result of making an actual purchase. The original model was AWARENESS, INTEREST, DESIRE and CONNECTION = SALE.