Blog

Your Business and the Post Holiday Season

Posted by Nick Pizzolato on Mon, Dec 19, 2016 @ 02:37 PM

As the holidays start to wind down, your business will begin to return to normal. But as the new year starts, there are some post holiday hurdles that you might need to pay attention to.

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Tags: Small Business, Wicked Local, holiday

Five Ways to Help Boost Holiday Sales

Posted by Nick Pizzolato on Wed, Dec 14, 2016 @ 12:22 PM

With a little over a week left in the holiday season, your business may be looking for ways to attract more customers and increase sales during the final gift rush. Here are five strategies you can use to try and connect with consumers.

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Tags: Small Business, Wicked Local

8 Promotional Ideas for Your Small Business

Posted by Nick Pizzolato on Mon, Dec 12, 2016 @ 12:56 PM

A great way to invite customers to your store, and encourage them to return, is to offer a variety of different in-store promotions. From sharing a coupon on social media to offering a customer reward card, here are eight promotions your business can use to engage with consumers. Read More

Tags: Small Business, Wicked Local

Joining Your Local Chamber of Commerce

Posted by Nick Pizzolato on Wed, Dec 07, 2016 @ 01:32 PM

Networking has always been an important part of being a small business owner. These days, digital resources, like LinkedIn, offer a place to connect virtually. But, the best way to connect with other local businesses is still to join your local chamber of commerce.

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Tags: Small Business, Wicked Local

Using Technology to Create Portable Cashiers

Posted by Nick Pizzolato on Mon, Dec 05, 2016 @ 01:31 PM

The cashier is one of the most familiar parts of any local business. However, in the digital age, even this concept is changing. Shoppers are more eager to just find and buy their items right away, leaving the store as quickly as possible.

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Tags: Small Business, Wicked Local, News & Trends

Bundling Your Holiday Advertising

Posted by Nick Pizzolato on Mon, Nov 28, 2016 @ 01:46 PM

Now that Thanksgiving is officially over and your focus on preparing your business for the holidays is in full swing, let’s take a minute to think about how you deliver your message. The way you deliver your marketing shouldn’t be dedicated to one exclusive medium. Advertising your promotions in print, digital, and on mobile, will help you reach as many consumers as possible in the next four weeks.

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Tags: Small Business, Wicked Local, holiday

Using Holiday Marketing to Grow Consumer Awareness

Posted by Nick Pizzolato on Tue, Nov 22, 2016 @ 02:58 PM

The holiday season has begun, and millions of dollars will be spent across the nation in the next few weeks.  You can make sure your store stays busy during this time, by marketing your seasonal promotions, services, and merchandise through a mix of print and online advertising.

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Tags: Small Business, Wicked Local, holiday

Creating a Place for Customers

Posted by Nick Pizzolato on Mon, Nov 21, 2016 @ 01:44 PM

Small businesses have always been a gathering place for members of the community. Neighborhood residents look at your business like a community gathering place, whether it be in hair salons, pubs, hardware stores or coffee house, they trust you to welcome them and their neighbors. Building a relationship like this should be the goal of every business.

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Tags: Small Business, Wicked Local, Customer Engagement

Being Prepared for Black Friday

Posted by Nick Pizzolato on Wed, Nov 16, 2016 @ 02:12 PM

Here are three ways to prepare your business and team for Black Friday.

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Tags: Small Business, Wicked Local, holiday

Preparing for the 2016 Holiday Shopping Season

Posted by Nick Pizzolato on Tue, Nov 15, 2016 @ 02:04 PM

Next week, we start the official holiday shopping season. Every year, Americans visit physical stores and take part in online deals as businesses offer different promotions to attract consumers. Here are six trends to look for this holiday season.

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Tags: Small Business, Wicked Local, holiday