Blog

Preparing for Small Business Saturday

Posted by Nick Pizzolato on Mon, Nov 14, 2016 @ 02:54 PM

As the holiday season approaches, local businesses look to prepare themselves for the the influx of customers. This means that as a business owner you need to spend more time building a marketing strategy and creating advertising opportunities to share your message with proposed customers. These next six weeks are your business’s last stand in creating a profitable year, so focus on a plan that will create name recognition and increase sales.

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Tags: Small Business, Wicked Local

7 Facts About Small Businesses

Posted by Nick Pizzolato on Mon, Nov 07, 2016 @ 01:03 PM

In many of our communities, small businesses are the backbone of the local economy. They are the stores that know customers by their name and help their neighbors find solutions to any question they may have. Here are seven facts about small businesses that you may not know.

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Tags: Small Business, Wicked Local

October Blog Rewind: Engaging Your Customers

Posted by Nick Pizzolato on Mon, Oct 31, 2016 @ 10:56 AM

In October, the Wicked Local Media Solutions Blog shared strategies for your business to use to take an active role in engaging with customers. Whether you focus your marketing on creating a social media buzz with a hashtag campaign, invest time in creating videos that will connect with the user, or find the right music to play in your store; your goal is to always find ways to connect and engage consumers.

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Tags: Small Business, Wicked Local

Learning the Lingo: A/B Testing

Posted by Nick Pizzolato on Mon, Oct 24, 2016 @ 01:38 PM

Finding ways to have customers engage with your business can be tricky. It’s a constant balancing act to find the words and promotions that connect with consumers and encourage them to choose your store. But, you shouldn’t guess at what the formula is to create engagement. It takes a steady plan with a lot of options available to help you build a winning equation. A/B testing helps you find the best way to reach and connect with your audience.

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Tags: Small Business, Wicked Local, Learning the Lingo

Building Brand Loyalty

Posted by Nick Pizzolato on Wed, Oct 12, 2016 @ 02:54 PM

As a business owner, brand loyalty is how you build a loyal following. You want every customer who spends money on your products or services to be a return customer. You want them to feel comfortable coming to you in case of an emergency or if they just feel like shopping. Creating a relationship with your audience requires dedication, but it also creates a strong bond between consumer and business. Here are three ideas to help you strengthen brand loyalty

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Tags: Small Business, Wicked Local, Customer Engagement

Preparing your Business for a Specific Demographic at Events

Posted by Nick Pizzolato on Tue, Oct 11, 2016 @ 02:57 PM

Attending events and business expos are an excellent tool to meet with customers and partake in face-to-face marketing. But not every event is the same. They have different audiences and attract a variety of demographics. Although your business may offer products and services for men and women of any age, you can’t attend every event with the same sales plan. Your featured items and sales pitches must relate to the specific audience.

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Tags: Small Business, Wicked Local, live event

Six Facts About Advertising with Video

Posted by Nick Pizzolato on Mon, Oct 10, 2016 @ 02:15 PM

Creating a video marketing message has never been easier. High quality cameras can fit in the palm of your hand and are now a part of any smart phone or tablet. Using videos in your email and social media marketing campagins help build consumer awareness and can lead to more sales conversions. Here are six reasons why using videos will help your business.

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Tags: Small Business, Wicked Local, Video, Infographic

Four Reasons Your Business Should Play Music

Posted by Nick Pizzolato on Mon, Oct 03, 2016 @ 12:45 PM

As a business owner, you want customers to feel comfortable in your store. Consumers who feel relaxed tend to stay longer, increasing your opportunity to offer them more services and merchandise. While a well trained sales staff will work hard to keep a guest engaged, one of the easiest ways to create a welcoming environment is to have music playing for customers to enjoy.

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Tags: Small Business, Wicked Local

September Blog Rewind: Reaching out to Customers

Posted by Nick Pizzolato on Wed, Sep 28, 2016 @ 01:05 PM

In September, the Wicked Local Media Solutions blog focused on sharing strategies that would help small businesses develop relationships in their community. Whether it’s attending an expo or event to meet face-to-face with customers, investing in youth athletics to build brand recognition, or finding a way to connect with consumers using digital media, we want your business to have the tools to build a great marketing campaign.

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Tags: Small Business, Wicked Local, Video, Infographic

Creating Consumer Trust By Sponsoring Local Athletics

Posted by Nick Pizzolato on Tue, Sep 20, 2016 @ 12:30 PM

Running a successful local business sometimes means you have to be a leader in your community. Supporting events and lending your name to local causes gives your neighbors and customers a reason to take notice and encourages them to shop at your business. One way to get your brand into the community is to sponsor local youth, scholastic, and intramural sports leagues.

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Tags: Cause Marketing, Small Business, Wicked Local