Blog

Infographic: Five Popular Home Improvement Projects

Posted by Nick Pizzolato on Wed, Sep 14, 2016 @ 12:46 PM

Every day, people look around their house and see projects that need to get done. From installing ceiling fans to remodeling a kitchen, millions of homeowners take part in various home improvement projects every year. These additions and improvements make their quality of life better and also add resale value to their house. By advertising in a home improvement special section, you will be able to connect with consumers who need your particular brand of expertise.

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Tags: Small Business, Wicked Local, Print

Video: Advertising on the New Wicked Local

Posted by Nick Pizzolato on Tue, Sep 06, 2016 @ 02:02 PM

 

In late July, Wicked Local updated the websites in our Wicked Local network in order to give our entire audience a better overall user experience. Now, the community and daily news sites offer readers a better opportunity to engage with our stories, photos and videos faster than before. In addition, our updated web presence offers your business valuable advertising space, a larger reach across all digital platforms, and a more engaged audience. Your local business will be able to share your marketing campaigns on Wicked Local and receive more accurate impressions and true consumer engagement.

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Tags: Small Business, Digital Marketing, Wicked Local

August Blog Rewind: The End of Summer

Posted by Nick Pizzolato on Wed, Aug 31, 2016 @ 10:48 AM

In August, the Wicked Local Media Solutions Blog focused on helping small businesses prepare themselves to become a destination for customers during the next four months. We wrote about the benefits of advertising in a special section publication in order to attract consumers who might be looking to improve their homes in the fall. We offered tips to help you create a vendor booth that can't be missed at a business expo. We shared ways for your brand to create engagement with customers by sponsoring a contest. Our goal is to help your business be as successful as possible in the second half of 2016.

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Tags: Small Business, Wicked Local, Marketing

The Case for Multimedia Marketing in 2 Infographics

Posted by Nick Pizzolato on Wed, Aug 24, 2016 @ 01:44 PM

There is no better way to connect with your audience then to market your business with local media. By creating an advertising campaign that reaches users across all forms of media you will reach a larger audience and strengthen your brand's recognition.

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Tags: Small Business, Digital Marketing, Wicked Local, Print

Marketing Your Business for the Fall and Winter

Posted by Nick Pizzolato on Tue, Aug 23, 2016 @ 12:45 PM

As the summer months wind down, it’s time for your business to focus on engaging with local consumers instead of the vacationing customers. During the fall and winter, you can use days of national recognition to help raise the profile of your business within your community. Here are some ideas to keep in mind while planning your marketing campaign for the last five months of the year.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Simply the Best: Marketing with your Readers Choice Award

Posted by Nick Pizzolato on Wed, Aug 17, 2016 @ 11:57 AM

It’s been nearly two months since the Wicked Local Readers Choice Awards were announced and hopefully your business is still inspired by that achievement. Of all the businesses in your community, your customers chose yours as one of the best in the area. You have been successful in not only sharing an engaging marketing message, but also by providing your consumers with a product or service that can’t be beat. As the year goes on, and the initial news begins to fade, remind them of your excellent record of service.

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Tags: Readers Choice, Small Business, Wicked Local, Marketing

Marketing Ideas for Labor Day Weekend

Posted by Nick Pizzolato on Tue, Aug 16, 2016 @ 12:35 PM

In 1894, Labor Day became a federal holiday to honor union laborers and allow them to have a long weekend to spend with their family. It’s timing, the first Monday in September, has led it to be known as the unofficial end of summer. It’s (theoretically) the last time families and friends can enjoy a short vacation with each other outdoors before the weather starts to become cooler. It’s also a great time for your business to try and engage with customers looking for end of summer deals.

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Tags: Small Business, Wicked Local, Marketing

Four Ways Watching the Olympics Can Inspire Your Marketing

Posted by Nick Pizzolato on Wed, Aug 10, 2016 @ 01:15 PM


For the last four days, the Olympics have captivated the nation as American and global athletes perform at the highest level on the international stage. However, part of spectacle isn’t just marveling at how strong and composed the athletes are under pressure, but also how the games are broadcasted to viewers. Whether it’s watched on TV, viewed online, read in the paper, or streamed on your mobile device, for two weeks the Olympics are a part of the national conversation.

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Tags: Small Business, Wicked Local, Marketing

Using Special Sections to Connect with Customers

Posted by Nick Pizzolato on Tue, Aug 09, 2016 @ 12:04 PM

As summer begins to wind down and the weather starts to turn cold, people will begin to make plans to fix and update their homes for the winter. During this time, homeowners are going to be looking for new trends, tools, materials, appliances, and professionals to complete large and small scale jobs. By advertising your business in a home improvement special section, consumers will see who you are and what you have to offer.

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Tags: Small Business, Wicked Local, Marketing, Print

5 Things your Business Can Do at an Event to Spark Interest

Posted by Nick Pizzolato on Wed, Aug 03, 2016 @ 12:24 PM

Bringing your business to expos and events can help build exposure for your brand and introduce you to new customers. However, each event is different, and you need to create a plan for specific shows. If you’re unaware of the tone of a certain expo, you may not be able to connect with the target demographic. Selecting events that are designed to create energy and build consumer engagement helps boost the opportunity your business has to build a relationship.

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Tags: Small Business, Wicked Local, Marketing, live event