Learning the Lingo: Customer Relationship Management or CRM

Posted by Nick Pizzolato on Tue, Aug 02, 2016 @ 12:28 PM

Creating a successful marketing campaign for your business can require a lot of concentration. As a small business owner, you are tasked with coordinating social media posts, creating print and digital ads, creating and sending email notifications, and focusing on multiple advertising fronts to build a strategy that will connect and engage with customers. Having to find the time to balance all of the jobs, plus run the actual business can be overwhelming. But there are services that can help streamline these processes.

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Tags: Small Business, Digital Marketing, Learning the Lingo

July Blog Rewind: Summer Time Changes

Posted by Nick Pizzolato on Mon, Aug 01, 2016 @ 12:26 PM

The summer is a great time for businesses to review their marketing strategy. Because it’s a literal and figurative break in the calendar, you are able to review your campaigns and set new goals. In July, Wicked Local Media Solutions shared strategies for your business to look for new customers through multimedia advertising bundles and social media packages. Plus, we also shared some big news at the end of July when we announced a site redesign all of our weekly Wicked Local websites.

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Tags: Small Business, Wicked Local

Preparing Your Business for Back to School Customers

Posted by Nick Pizzolato on Wed, Jul 27, 2016 @ 02:09 PM

It’s hard to believe that the summer is already half over. In just a few weeks time, parents will be making lunches and students will climb aboard busses as the new school year begins. Every year, businesses build marketing strategies for the holiday season and for the start of the summer, but they should also think about creating promotions for those families who are preparing to go back to school.

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Tags: Seasonal Marketing, Small Business, Digital Marketing, Wicked Local, Marketing, Print

3 Ways to Use Promotions to Engage with Customers

Posted by Nick Pizzolato on Mon, Jul 18, 2016 @ 12:36 PM

The most important element of customer service, is creating a positive impression with a consumer. This leads them to trust your business and think of you first when they need a solution. Certainly, the service you provide to a customer is the best way to build this relationship, but to create the spark of engagement, a promotion will help get their attention.

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Tags: Small Business, Digital Marketing, Wicked Local

Video: Growing Your Audience with Print, Digital, and Mobile Advertising

Posted by Nick Pizzolato on Tue, Jul 12, 2016 @ 01:52 PM

As a business owner, you are always looking for ways to increase the number of customers that will turn to your brand for solutions. The broader your appeal, the more likely you are to grab the attention of a greater amount of potential consumers. When you use multimedia marketing, you create print, digital, and mobile ads that connect with an audience and expand your reach across multiple platforms. Wicked Local Media Solutions has an advertising package that will help you reach more customers through a multimedia advertising strategy. Watch this video to learn more.

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Tags: Digital Advertising, Small Business, Wicked Local, Print

Facebook's New Changes and How it Effects Your Business

Posted by Nick Pizzolato on Wed, Jul 06, 2016 @ 11:16 AM

Using social media to market your business is a very reliable tool. These platforms allow your business to be informative and creative when engaging with consumers. Sharing pictures, videos, and messages to customers are all proactive activities you can do to encourage interaction. However, last week, Facebook announced that it would be changing the way content will appear on newsfeeds, forcing your business to evolve its social media marketing strategy.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Connecting with Customers Through Multimedia Advertising

Posted by Nick Pizzolato on Tue, Jul 05, 2016 @ 11:57 AM


Creating opportunities for your business requires a thorough marketing strategy. You need to be consistently building and reinforcing your brand and products to maximize your audience. Your marketing campaign needs to be connected and share one strong message; and it also needs to be accessible over different types of media. Creating a multimedia advertising strategy is your best way of reaching a larger audience and building your brand recognition.

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Tags: Small Business, Digital Marketing, Wicked Local, Mobile, Print

June Blog Rewind: Engaging and Thanking Your Customers

Posted by Nick Pizzolato on Wed, Jun 29, 2016 @ 11:05 AM

In June, the Wicked Local Media Solutions Blog aimed to help your business find new consumers and thank your loyal customers. Wicked Local is celebrating the 21st Readers Choice Awards, our annual consumer driven awards competition that allows your community to choose their favorite businesses in the area. This year, nearly 400,000 people cast their votes, and last week, we announced the winners. Check to see if your business was a winner. We also offered advice on ways to make your facebook advertising pop, gave you eight questions to ask a prospective hire, reasons why you should advertise on mobile devices, and much more.

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Tags: Small Business, Wicked Local

Ideas for How Your Business Can Use Streaming Video

Posted by Nick Pizzolato on Mon, Jun 27, 2016 @ 02:00 PM

It’s not a secret that streaming video is becoming more popular. Your own Facebook and Twitter feeds are probably full of video messages that are being broadcast live or that were recorded earlier. These videos, which can be easily produced through your tablet or smartphone, are a great way to show the human side of your business, and encourage your followers to engage or share your message. Here are some ideas for how popular types of businesses can use streaming video to enhance their social media presence.

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Tags: Social Media, Small Business, Wicked Local

8 Questions to Ask Your New Hire

Posted by Nick Pizzolato on Tue, Jun 21, 2016 @ 12:23 PM

With summer officially here, your community will be full of high school and college students on break and looking for a job. Some will just be searching for steady work so that they can save for the next semester, but others will take this opportunity to prepare for their future career. As you start to sort through applications and resumes, here are eight useful questions to ask during their interview.

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Tags: Small Business, Wicked Local