Making Your Facebook Ad Stand Out

Posted by Nick Pizzolato on Mon, Jun 13, 2016 @ 01:32 PM

Having your business active on Facebook is an easy and effective way to engage with people who already trust your brand. With more than one million active users a month, Facebook is also a great place to advertise your business to new clients. Facebook offers different styles and ad building strategies for you to consider; but no matter what campaign you lean toward, there are certain things you can do to make your ad be more accessible.

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Tags: Social Media, Digital Advertising, Small Business, Wicked Local

14 Reasons to Support Cause Marketing

Posted by Nick Pizzolato on Wed, Jun 08, 2016 @ 01:07 PM

As a successful small business owner, you are considered to be a leader in the community. Your customers trust your knowledge and judgement and at times look toward you to set the standard. Involving your business in cause marketing is a great way to show consumers that you are engaged in making your community a better place. Here are 14 reasons why your business should take part in cause marketing.

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Tags: Cause Marketing, Small Business

Advertising with Mobile Apps

Posted by Nick Pizzolato on Tue, Jun 07, 2016 @ 11:22 AM

If you have a smartphone, it’s more than likely you have a few favorite apps that you use during the course of the day. Like music, newspapers, or television, smartphones offer users an escape during their day. Phone apps also provide advertisers with the opportunity to capture the attention of consumers as they focus on their screens. They allow your marketing content to be presented clearly and encourages the consumer to engage with your brand.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Mobile

Finding the Perfect Way to Thank Your Customers

Posted by Nick Pizzolato on Mon, Jun 06, 2016 @ 12:15 PM

One of the earliest things we are taught is to show gratitude when people give us attention. As children, we write thank you notes for birthday gifts. Giving thanks is more than just exhibiting good manners, it’s a great way to engage customers and continue the buyer’s journey online.

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Tags: Small Business, Digital Marketing, Wicked Local

Four Tips to Grow Social Media Engagement

Posted by Nick Pizzolato on Wed, Jun 01, 2016 @ 11:24 AM

Your social media accounts are great tools that allow you to connect directly with customers, however, the key for success is finding the most effective ways to use them. Posting a status update once a day is good, but it’s not being proactive in sharing your message. Your customers want to know that you are engaged with them and in your network. By creating content that encourages your followers to interact with your posts, you increase consumer engagement and the number of people who are likely to see the message.

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Tags: Social Media, Small Business, Wicked Local

4 Tips to Prepare Your Summer Marketing Plan

Posted by Nick Pizzolato on Wed, May 25, 2016 @ 12:03 PM

This summer, Massachusetts will welcome vacationers from across the nation and the globe to spend time at our beaches and campgrounds. For many businesses, these precious months, sandwiched between Memorial Day and Labor Day, provide a large chunk of their annual income. For the season to be profitable, you are looking to connect with as many consumers as possible. By preparing a marketing campaign for your business now, you will be able to execute an engaging message all summer long.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Shining a Spotlight on Your Business with a Readers Choice Award

Posted by Nick Pizzolato on Tue, May 24, 2016 @ 01:39 PM

As a small business owner, it can be difficult to make your brand stand out among the competition. Depending on the number of stores in your area, creating a message that is truly unique may sometimes seem impossible. However, receiving a local award gives you an edge to use in your marketing. Showcasing your Readers Choice Award in your advertising allows your business to take center stage.

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Tags: Readers Choice, Small Business, Wicked Local

Big Marketing Strategies that Small Businesses Can Use

Posted by Nick Pizzolato on Tue, May 17, 2016 @ 01:12 PM

All great marketing campaigns have one thing in common, they want to engage consumers and encourage them to make a purchase. Global corporations spend millions of dollars producing commercials that they hope will create an emotional connection with customers for this reason. As a local business, your budget may be small, but you can learn from these popular campaigns, and build similar strategies that will be effective in your local market.

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Tags: Small Business, Wicked Local

Building Consumer Trust By Using Local Awards

Posted by Nick Pizzolato on Mon, May 16, 2016 @ 11:57 AM

The one thing that every business has in common is that they are always looking for ways to build consumer engagement. It’s great when customers consider you an industry leader, because they will turn to you for solutions, however, showing them you are also a valued member of the community can help you build their trust. Knowledge shows expertise, but if you are demonstrating that your business is reliable and personable, that will help you build a relationship with local consumers.

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Tags: Readers Choice, Small Business, Wicked Local

Infographic: The 2016 Readers Choice Awards

Posted by Nick Pizzolato on Wed, May 11, 2016 @ 01:09 PM

The Readers Choice Awards are a tradition in Eastern Massachusetts. They have become an event that people eagerly anticipate at the start of every year. Consumers look forward to this time of year to show their support for their favorite local business. And businesses love using the Readers Choice Awards as a way to engage with new and loyal customers.

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Tags: Readers Choice, Small Business, Wicked Local