Video: Four Ways to Celebrate Your Readers Choice Award

Posted by Nick Pizzolato on Tue, May 10, 2016 @ 12:54 PM

The votes are almost tallied and next month we will begin to announce which businesses won the 2016 Readers Choice Awards! When the results come in, you will want to be ready to thank your customers and celebrate your win. Check out this quick video and see four ways your business can share the big news!

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Tags: Readers Choice, Small Business, Wicked Local

15 Amazing Facts to Celebrate Small Businesses

Posted by Nick Pizzolato on Wed, May 04, 2016 @ 01:53 PM

This week, the U.S. Small Business Administration celebrates National Small Business Week. Their goal is to help raise awareness for the nation’s small business owners and entrepreneurs; whose hard work, ingenuity, and commitment to community, create jobs and support local economies.

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Tags: Small Business, Wicked Local

Four Ways to Improve Your Online Reputation

Posted by Nick Pizzolato on Wed, Apr 27, 2016 @ 10:53 AM

As technology has evolved, so has the way businesses advertise and communicate with consumers. One thing that has not changed is that every business depends on word-of-mouth marketing. Nothing is more critical to the success of a business than getting customers to recommend it to their peers. As helpful as social media and business listing sites can be to promote your business, they also offer a way for disgruntled customers to share negative comments. Here are four ways you can respond to messages and improve your online reputation.

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Tags: Small Business, Digital Marketing, Wicked Local

How To Claim Your Google Business Page

Posted by Nick Pizzolato on Mon, Apr 25, 2016 @ 12:08 PM

Last week, I wrote about the importance of having your business properly listed on business listing websites. These sites help increase your business’s digital footprint and strengthen your website’s search engine optimization (SEO). Because of Google’s global popularity, updating your Google Business page should be a top priority to provide consumers with updated contact and business information. If you haven’t claimed your Google business listing yet, here’s a step-by-step guide on how to do so.

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Tags: Small Business, Digital Marketing, Wicked Local

Updating Your Digital Business Listings

Posted by Nick Pizzolato on Tue, Apr 19, 2016 @ 10:23 AM

It wasn’t that long ago when people needed to open a phone book to find a local business; and that wasn’t necessarily an easy task. Consumers could only judge those businesses based on their ads or by the alphabetical contact list. Now, your business’s contact information can be found in a matter of seconds with a simple web search.

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Tags: Small Business, Digital Marketing, Wicked Local

5 Ways Your Business can Give on Marathon Monday

Posted by Nick Pizzolato on Mon, Apr 18, 2016 @ 11:03 AM

Each year, millions of dollars are raised by participants who run the Boston Marathon to help raise awareness for organizations and specific causes. It’s an event that captures the attention and compassion of all residents of the Commonwealth and here are five ways your business can give to runners and their charities.

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Tags: Cause Marketing, Small Business, Wicked Local

4 Tips to Help You Write Custom Content

Posted by Nick Pizzolato on Wed, Apr 13, 2016 @ 10:47 AM

Custom content is unlike other types of advertising, because the copy is written by you, the business owner, and doesn’t leave the marketing message up to interpretation. It’s content that you use to build anticipation for a promotion or to raise awareness regarding news in your industry. Your words can add a level of experience and authority that an ad may not convey.

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Tags: Digital Advertising, Small Business, Wicked Local, Customer Engagement

Seven Steps to Use Facebook Live to Promote Your Business

Posted by Nick Pizzolato on Mon, Apr 11, 2016 @ 01:08 PM

At the beginning of the year, I wrote that streaming video would be the most popular trend in 2016. This prediction was based just on how many people used the Periscope and Meerkat smartphone apps in 2015. On Wednesday, April 6th, Facebook, announced they would be launching their updated streaming video service “Facebook Live” to all users. In one day, Facebook created the largest streaming video network on the planet, and made it easier for you to promote your small business to everyone on social media.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Video

Three Ways to Create Value in Email Marketing

Posted by Nick Pizzolato on Tue, Apr 05, 2016 @ 12:46 PM

The key to a great email marketing campaign is to create value for your customers. What makes your service, promotion, or product desireable? How can new and returning consumers use it to make their lives easier? These are the questions to ask yourself when developing a communication strategy. But, value isn’t necessarily sharing a link to a great coupon. Value to a consumer is created through creative and directed storytelling. You must provide them with a reason to visit your business. Your business’s value is not built on the products you offer, but how they are presented to customers.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Three Popular Ways to Use Direct Mail

Posted by Nick Pizzolato on Tue, Mar 29, 2016 @ 12:16 PM

Consumers want to shop with businesses they feel the most comfortable with. Your local business needs to be able to connect with them and offer a personal connection. A great way to create this bond is by designing a direct mail campaign that is targeted at local shoppers.

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Tags: Small Business, Wicked Local, Marketing