Blog

Three Popular Ways to Use Direct Mail

Posted by Nick Pizzolato on Tue, Mar 29, 2016 @ 12:16 PM

Consumers want to shop with businesses they feel the most comfortable with. Your local business needs to be able to connect with them and offer a personal connection. A great way to create this bond is by designing a direct mail campaign that is targeted at local shoppers.

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Tags: Small Business, Wicked Local, Marketing

Five Tips for Writing a Business Blog

Posted by Nick Pizzolato on Wed, Mar 23, 2016 @ 12:34 PM

Building a blog is a great way to introduce your business to the digital community. It may not have the functionality of a proper website, but you can use it as a placeholder while you design and prepare your site for launch, or add it to your existing website to keep them coming back. Here are five tips for writing a business blog. Read More

Tags: Small Business, Digital Marketing, Wicked Local

3 Quick Videos You Can Use to Engage Consumers

Posted by Nick Pizzolato on Tue, Mar 22, 2016 @ 12:52 PM

As smartphone ownership and internet access continues to grow, so does video consumption. In 2014, videos made up 64% of the world’s internet traffic. According to Cisco, it’s predicted that in 2019, video content in the United States will make up 85% of all online content. Consumers are looking for their favorite businesses to produce videos that will keep them entertained and educated.

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Tags: Small Business, Digital Marketing, Wicked Local, Video

5 More Types of Online Advertising

Posted by Nick Pizzolato on Mon, Mar 21, 2016 @ 02:31 PM

One of the benefits of advertising your business online, is that there are many different types of ways to share your message. The variety of marketing styles offers a local business the ability to attract and engage with consumers and can make your advertisement a beacon.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

5 Common Types of Online Advertising

Posted by Nick Pizzolato on Tue, Mar 15, 2016 @ 10:41 AM

You’ve advertised your business in print, but now it’s time to take your marketing campaign to the digital stage. But what exactly does that mean? How are different ad units effective in presenting your message to consumers? The vast network of Wicked Local websites offer businesses a number of digital marketing solutions that you can use to help spread your message throughout more than 150 communities in Eastern Massachusetts and beyond.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

5 Tips to Writing a Great Press Release

Posted by Nick Pizzolato on Mon, Mar 14, 2016 @ 12:54 PM

As a business owner, you know your industry better than anyone else. This is why customers turn to you for the solutions to their problems. You do your best to educate the community about your products through marketing, but sometimes there is news or an update that can’t be shared in an advertisement. A professional and well prepared press release can showcase your knowledge and allow your business to reach new consumers.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Investing in Events

Posted by Nick Pizzolato on Tue, Mar 08, 2016 @ 12:38 PM

When you are marketing your business, you should use a variety of advertising campaigns to reach your audience. But, no matter how engaging the copy is, it can never capture your personality or your commitment to consumers. The best way to share with customers that your business is an active part of the community is to take part in local events.

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Tags: Small Business, Marketing, Testimonial Tuesday

4 Loans Your Small Business Might Need

Posted by Media Solutions on Mon, Mar 07, 2016 @ 12:12 PM

There are two main funding options available for businesses: take out a business loan or bring in investors. Both options have their pros and cons; however, the majority of business owners tend to prefer business loans because it allows them to maintain full control of the direction of their business and keep flexible terms.

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Tags: Small Business

Six Keys to Create Engaging Content

Posted by Nick Pizzolato on Wed, Mar 02, 2016 @ 12:19 PM

Creating content for your marketing campaigns can be tricky because you’re looking to build a consumer bond that is organic and not forced. An engaging marketing campaign is successful because of the relationship you build with your customers. This positive relationship makes your business seem more like a friend rather than a place to just make a transaction. But, how do you create consumer interest with just words? Here are six keys to create engaging content.

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Tags: Small Business, Wicked Local, Marketing

February Blog Rewind: Creating Ways to Engage with Consumers

Posted by Nick Pizzolato on Wed, Feb 24, 2016 @ 12:34 PM

In February, the Wicked Local Media Solutions Blog shared strategies that were designed to help you increase consumer engagement. Customers who feel a bond with your business will be more likely to purchase items from you and recommend you to their friends. They can find your business with ease when you use responsive web design and strengthen your site’s search engine optimization (SEO). Be a trusted resource by sharing content that answers questions your customers may ask, before they ask them. Your business can be a physical beacon with a simple logo redesign. Local customers want to do business with you, but you need to let them know you are available.

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Tags: Small Business, Digital Marketing, Websites, Wicked Local, Customer Engagement