Blog

Four Reasons to Use Instagram

Posted by Nick Pizzolato on Wed, Jul 12, 2017 @ 02:04 PM

Instagram is one of the fastest growing social media networks. Here are four reasons your business should use Instagram as a marketing tool.

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Tags: Social Media, Wicked Local

Advertising on Facebook

Posted by Nick Pizzolato on Mon, Jun 19, 2017 @ 01:18 PM

Social media engagement is growing every day and more businesses continue to incorporate social networking into their marketing strategy.

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Tags: Social Media, Digital Marketing, Wicked Local

New Trends: Giving Customers a Unique Photo Experience

Posted by Nick Pizzolato on Tue, Mar 14, 2017 @ 01:07 PM

Social media channels are always looking for new ways to offer engagement with their audience. Recently, Facebook introduced a new photo feature that allows users to scroll and explore wide angle photos with a cursor or by turning their mobile device.

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Tags: Social Media, Wicked Local, Customer Engagement

Finding Your Voice on Social Media

Posted by Nick Pizzolato on Tue, Jan 17, 2017 @ 02:57 PM

Here are some ways your business can use social media to connect with consumers.

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Tags: Social Media, Wicked Local

Running Promotions for the Holidays

Posted by Nick Pizzolato on Tue, Nov 29, 2016 @ 01:17 PM

As more customers begin to think about how to finish their holiday shopping, they’ll be looking for businesses to offer them incentives to shop at their store. You’ll undoubtedly be offering promotions and discounts to customers as a way to attract those on the lookout for deals. But what’s the best way to market those promotions? Certainly the tried and true methods of print advertising works, but you can use new media to reach more consumers.

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Tags: Social Media, Digital Marketing, Wicked Local, holiday

Building a Great Hashtag

Posted by Nick Pizzolato on Tue, Oct 25, 2016 @ 11:37 AM

In the 21st century, marketing your business on social media isn’t something you should think about doing, it’s something you must do. Growing your audience and engagement through social tools like Twitter, Facebook, Instagram, and others help build your brand recognition and also increase your opportunity to convert strangers into followers and then into customers.

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Tags: Social Media, Wicked Local

It's Never Too Early to Prepare your Business for the Holiday Season

Posted by Nick Pizzolato on Wed, Oct 05, 2016 @ 01:40 PM

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.

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Tags: Social Media, Seasonal Marketing, Wicked Local, Mobile, Marketing, Email Marketing

Four Ways for You to Use LinkedIn

Posted by Nick Pizzolato on Mon, Aug 22, 2016 @ 01:27 PM

When businesses think about marketing on social media, they look toward connecting with customers through Facebook, Instagram and Twitter. These channels offer the opportunity to connect with consumers and encourage engagement. Your social media marketing does not have to be limited to just these three mediums though. By incorporating LinkedIn into your digital strategy, your business can create new relationships and become a trusted community resource.

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Tags: Social Media, Wicked Local, Marketing

Facebook's New Changes and How it Effects Your Business

Posted by Nick Pizzolato on Wed, Jul 06, 2016 @ 11:16 AM

Using social media to market your business is a very reliable tool. These platforms allow your business to be informative and creative when engaging with consumers. Sharing pictures, videos, and messages to customers are all proactive activities you can do to encourage interaction. However, last week, Facebook announced that it would be changing the way content will appear on newsfeeds, forcing your business to evolve its social media marketing strategy.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Ideas for How Your Business Can Use Streaming Video

Posted by Nick Pizzolato on Mon, Jun 27, 2016 @ 02:00 PM

It’s not a secret that streaming video is becoming more popular. Your own Facebook and Twitter feeds are probably full of video messages that are being broadcast live or that were recorded earlier. These videos, which can be easily produced through your tablet or smartphone, are a great way to show the human side of your business, and encourage your followers to engage or share your message. Here are some ideas for how popular types of businesses can use streaming video to enhance their social media presence.

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Tags: Social Media, Small Business, Wicked Local