Blog

4 Ways to Strengthen Consumer Engagement on Facebook

Posted by Nick Pizzolato on Mon, Dec 28, 2015 @ 02:23 PM

Your business probably has a Facebook page, but how effective is it at building an audience? Building consumer engagement on Facebook isn’t always going to be easy, but as you build an audience, it can be very rewarding. The tricky part can be creating content that will inspire your audience to grow. Here are four things to keep in mind when you are trying to strengthen consumer engagement on Facebook.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Testimonial Tuesday: Sharing Testimonials on Social Media

Posted by Nick Pizzolato on Tue, Dec 01, 2015 @ 11:31 AM

We’ve referred to customer testimonials as a type of word-of-mouth advertising, which is one of the most trusted forms of marketing. But what if it’s not easy for you to share that real-time message to potential consumers? You need to have these compelling and trustworthy endorsements in very visible places that will attract the attention of shoppers in your community. You need to turn to social media.

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Tags: Social Media, Small Business, Wicked Local, Testimonial Tuesday

Testimonial Tuesday: Social Media Marketing Success

Posted by Nick Pizzolato on Tue, Nov 10, 2015 @ 12:05 PM

Customer testimonials aren’t necessarily about selling your products and services. Instead, they are intended to help you build trust with new customers. When you give satisfied clients the opportunity to inform the public about their positive involvement with your company, they become a brand ambassador for your business. When these customers become loyal advocates, their reviews and endorsement of your business are going to be seen as more trusting than just an ad promoting your services.

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Tags: Social Media, Small Business, Wicked Local, Video, Testimonial Tuesday

Building a Landing Page

Posted by Nick Pizzolato on Mon, Nov 02, 2015 @ 11:15 AM


When you create a digital marketing campaign, there’s a lot of focus on building a digital, email, or social media advertisement that will connect with customers. The ad needs to be built in a way to inspire consumers to engage with the content. But, there is another piece of this puzzle that is just as important as the ad itself. Building a great landing page.

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Tags: Social Media, SEM, Small Business, Digital Marketing, Wicked Local, Marketing, Email Marketing

3 Ways to Promote Your Business on Twitter

Posted by Nick Pizzolato on Mon, Oct 05, 2015 @ 10:43 AM

The key to running a successful social media campaign is engaging with as many consumers as you can. Businesses that have social media accounts can instantly communicate with their customers to share promotional messages. These posts can encourage customers to shop at your store and share the promotion with their friends. The success of your campaign increases as more people see and share your content.

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Tags: Social Media, Small Business, Wicked Local

Quiz: Which Social Media Site are You?

Posted by Nick Pizzolato on Wed, Sep 30, 2015 @ 10:43 AM

Social media has never been more popular. More than two billion people are a part of at least one social media site, and those numbers continue to grow monthly. But what social network (Facebook, Twitter, Instagram, LinkedIn) is in synch with your personality? Take our quiz and find out.

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Tags: Social Media, Small Business, Marketing

3 Ways to Promote Your Business on Facebook

Posted by Nick Pizzolato on Tue, Sep 29, 2015 @ 09:31 AM

As of right now, Facebook is the ruler of the social media kingdom. It has more daily users than all other social networking sites combined. Many people see it as a way to communicate with friends and family, but as a business owner you should be focused on how it allows you to engage with consumers.

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Tags: Social Media, Digital Advertising, Small Business, Digital Marketing, Wicked Local

3 Ways Your Business Can Use LinkedIn

Posted by Nick Pizzolato on Mon, Sep 28, 2015 @ 01:29 PM

Every business should be using social networking sites as a part of their business’s marketing strategy. They offer your small business the opportunity to engage with consumers and introduce your products and services. It’s also a fantastic way to connect with other businesses in your industry to work on future partnerships and business growth.

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Tags: Social Media, Small Business, Digital Marketing

Ending Your Summer by Planning For Your Fall

Posted by Nick Pizzolato on Tue, Sep 01, 2015 @ 01:35 PM

Sadly, summer is practically over. The days people can spend at the beach are winding down. Vacations are ending and children are starting to go back to school. For many people, the end of summer is a sign that the fun they experience during the year is over. In New England, it’s even a sign to start taking the winter jackets and snow shovels out of storage.

But to a business owner, fall is the perfect time to sit down with your calendar and start planning out promotional campaigns through the holidays. There are a number of upcoming holidays and seasonal events that will bring people out shopping and you should start of thinking of ways to convince them to shop locally. Here are some marketing options available to you.

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Tags: Social Media, Seasonal Marketing, Digital Advertising, Small Business, Marketing

News and Trends: Facebook’s Milestone & Instagram’s Addition

Posted by Nick Pizzolato on Mon, Aug 31, 2015 @ 12:55 PM

It’s not unusual to read about the launch of a new social media app and how it will change the landscape of how people will communicate with each other. Some platforms, like Periscope and Meerkat, find an instant audience and become popular. Other sites just fade away into obscurity. The sites that are established and popular are that way because they are constantly upgrading and improving on their service. Two social media sites announced big news last week about platform updates and increased engagement.

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Tags: Social Media, Small Business, Digital Marketing, News & Trends