Blog

Quiz: Which Social Media Site are You?

Posted by Nick Pizzolato on Wed, Sep 30, 2015 @ 10:43 AM

Social media has never been more popular. More than two billion people are a part of at least one social media site, and those numbers continue to grow monthly. But what social network (Facebook, Twitter, Instagram, LinkedIn) is in synch with your personality? Take our quiz and find out.

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Tags: Social Media, Small Business, Marketing

3 Ways to Promote Your Business on Facebook

Posted by Nick Pizzolato on Tue, Sep 29, 2015 @ 09:31 AM

As of right now, Facebook is the ruler of the social media kingdom. It has more daily users than all other social networking sites combined. Many people see it as a way to communicate with friends and family, but as a business owner you should be focused on how it allows you to engage with consumers.

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Tags: Social Media, Digital Advertising, Small Business, Digital Marketing, Wicked Local

3 Ways Your Business Can Use LinkedIn

Posted by Nick Pizzolato on Mon, Sep 28, 2015 @ 01:29 PM

Every business should be using social networking sites as a part of their business’s marketing strategy. They offer your small business the opportunity to engage with consumers and introduce your products and services. It’s also a fantastic way to connect with other businesses in your industry to work on future partnerships and business growth.

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Tags: Social Media, Small Business, Digital Marketing

Ending Your Summer by Planning For Your Fall

Posted by Nick Pizzolato on Tue, Sep 01, 2015 @ 01:35 PM

Sadly, summer is practically over. The days people can spend at the beach are winding down. Vacations are ending and children are starting to go back to school. For many people, the end of summer is a sign that the fun they experience during the year is over. In New England, it’s even a sign to start taking the winter jackets and snow shovels out of storage.

But to a business owner, fall is the perfect time to sit down with your calendar and start planning out promotional campaigns through the holidays. There are a number of upcoming holidays and seasonal events that will bring people out shopping and you should start of thinking of ways to convince them to shop locally. Here are some marketing options available to you.

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Tags: Social Media, Seasonal Marketing, Digital Advertising, Small Business, Marketing

News and Trends: Facebook’s Milestone & Instagram’s Addition

Posted by Nick Pizzolato on Mon, Aug 31, 2015 @ 12:55 PM

It’s not unusual to read about the launch of a new social media app and how it will change the landscape of how people will communicate with each other. Some platforms, like Periscope and Meerkat, find an instant audience and become popular. Other sites just fade away into obscurity. The sites that are established and popular are that way because they are constantly upgrading and improving on their service. Two social media sites announced big news last week about platform updates and increased engagement.

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Tags: Social Media, Small Business, Digital Marketing, News & Trends

News and Trends: Changes for Google Plus

Posted by Nick Pizzolato on Mon, Aug 03, 2015 @ 11:30 AM

Google is the King of internet search engines. No search engine is bigger, as well known, or has influenced pop culture as much as it has. It’s also changed the way people communicate with each other with Google Hangouts. Their maps application has become the desktop and mobile application for folks planning a road trip. They have mastered almost every type of platform they have invested in.

Almost.

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Tags: Social Media, News & Trends

July Blog Rewind: It's All About Social Promotion

Posted by Nick Pizzolato on Wed, Jul 29, 2015 @ 11:38 AM

Social Media has become a prominent part of the online culture. Year after year, people spend more time using and communicating through social media. Plus, the number of social networks are growing. Just this year, Periscope and Meerkat arrived, giving users the ability to live stream video to the world.

As social media marketing becomes less of a trend and more legitimate, your business shouldn’t be afraid to use it to help with promotion. With billions of people logging on to social media sites every day, your business is missing a unique opportunity to connect with an engaged audience.

If you missed any of our posts, here is July’s Blog Rewind.

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Tags: Social Media, Small Business, Digital Marketing

Using Meerkat and Periscope to Market Your Business

Posted by Nick Pizzolato on Tue, Jul 28, 2015 @ 02:25 PM

The latest trend in social media marketing is live streaming video announcements and events. Earlier this year, Meerkat debuted at South by Southwest with lots of hype. They were close to partnering with Twitter, however, Twitter, acquired a similar app called Periscope instead. Since then, both video apps have been gaining popularity and people are exploring the opportunities they offer.

Celebrities are using it to give their fans a look at life “behind the scenes.” Businesses are using them to run secret contests. News outlets are airing interviews and press conferences live by just holding their smartphones. Live streaming video might be the most important social tool since the “Like” button.

So how can your business use it?

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Tags: Social Media, Small Business, Digital Marketing

9 Tips to be Successful on Instagram

Posted by Nick Pizzolato on Mon, Jul 27, 2015 @ 01:47 PM

Over the last three years, Instagram’s popularity has grown by leaps and bounds. Last winter, it was announced that they beat Twitter for the first time in monthly active users (MAUs). It started as a photo sharing app, but has become a source for short videos and also serves as a marketing tool.

Businesses have been using instagram not only to promote their products but also to show the human side of the company and employees. It also has served as a content creation tool, because an image can be shared across several popular social networks.

Here are nine tips to help your business be successful on Instagram.

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Tags: Social Media, Small Business, Digital Marketing

The Power of the Online Quiz

Posted by Nick Pizzolato on Wed, Jul 22, 2015 @ 01:48 PM

The best way to promote your business on social media is to share great content. You should post photos and messages that don’t just announce company news but invite consumers to engage with your business.

However, thinking of content that will stand out can be a challenge. Your content should be unique and rise above what your competition is positing. If they are sharing pictures and asking for user engagement, your post should make customers feel like they want to engage. The best way to encourage this type of fan interaction is to create an online quiz.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local