Blog

News and Trends: Changes for Google Plus

Posted by Nick Pizzolato on Mon, Aug 03, 2015 @ 11:30 AM

Google is the King of internet search engines. No search engine is bigger, as well known, or has influenced pop culture as much as it has. It’s also changed the way people communicate with each other with Google Hangouts. Their maps application has become the desktop and mobile application for folks planning a road trip. They have mastered almost every type of platform they have invested in.

Almost.

Read More

Tags: Social Media, News & Trends

July Blog Rewind: It's All About Social Promotion

Posted by Nick Pizzolato on Wed, Jul 29, 2015 @ 11:38 AM

Social Media has become a prominent part of the online culture. Year after year, people spend more time using and communicating through social media. Plus, the number of social networks are growing. Just this year, Periscope and Meerkat arrived, giving users the ability to live stream video to the world.

As social media marketing becomes less of a trend and more legitimate, your business shouldn’t be afraid to use it to help with promotion. With billions of people logging on to social media sites every day, your business is missing a unique opportunity to connect with an engaged audience.

If you missed any of our posts, here is July’s Blog Rewind.

Read More

Tags: Social Media, Small Business, Digital Marketing

Using Meerkat and Periscope to Market Your Business

Posted by Nick Pizzolato on Tue, Jul 28, 2015 @ 02:25 PM

The latest trend in social media marketing is live streaming video announcements and events. Earlier this year, Meerkat debuted at South by Southwest with lots of hype. They were close to partnering with Twitter, however, Twitter, acquired a similar app called Periscope instead. Since then, both video apps have been gaining popularity and people are exploring the opportunities they offer.

Celebrities are using it to give their fans a look at life “behind the scenes.” Businesses are using them to run secret contests. News outlets are airing interviews and press conferences live by just holding their smartphones. Live streaming video might be the most important social tool since the “Like” button.

So how can your business use it?

Read More

Tags: Social Media, Small Business, Digital Marketing

9 Tips to be Successful on Instagram

Posted by Nick Pizzolato on Mon, Jul 27, 2015 @ 01:47 PM

Over the last three years, Instagram’s popularity has grown by leaps and bounds. Last winter, it was announced that they beat Twitter for the first time in monthly active users (MAUs). It started as a photo sharing app, but has become a source for short videos and also serves as a marketing tool.

Businesses have been using instagram not only to promote their products but also to show the human side of the company and employees. It also has served as a content creation tool, because an image can be shared across several popular social networks.

Here are nine tips to help your business be successful on Instagram.

Read More

Tags: Social Media, Small Business, Digital Marketing

The Power of the Online Quiz

Posted by Nick Pizzolato on Wed, Jul 22, 2015 @ 01:48 PM

The best way to promote your business on social media is to share great content. You should post photos and messages that don’t just announce company news but invite consumers to engage with your business.

However, thinking of content that will stand out can be a challenge. Your content should be unique and rise above what your competition is positing. If they are sharing pictures and asking for user engagement, your post should make customers feel like they want to engage. The best way to encourage this type of fan interaction is to create an online quiz.

Read More

Tags: Social Media, Small Business, Digital Marketing, Wicked Local

More Frequently Asked Questions About Social Media Marketing

Posted by Nick Pizzolato on Tue, Jul 21, 2015 @ 01:44 PM

Building a relationship with consumers on social media isn’t always easy. The key to building a successful online community is to share updates about your business. Your content should be engaging and not be just used to make announcements. Posting content like an exclusive coupon, photos or video of a new product, or even a message of thanks after a busy weekend can build trust with your customers.

Last week, we shared some advice about how to communicate with your social media followers. Today, we are answering questions about the logistics of posting those messages.

Read More

Tags: Social Media, Small Business, Digital Marketing

Infographic: Social Media Promotion by the Numbers

Posted by Nick Pizzolato on Mon, Jul 20, 2015 @ 01:41 PM

When you advertise your business, your goal is to have your message seen by as many people as possible. For the last eleven years, social media sites have been the best way to connect with millions of consumers instantly. A post on Facebook, Twitter, Google +, or any of the popular social networking sites, has the opportunity to connect with new customers, encourage brand engagement and ultimately, sales. The statistics in this infographic show just how successful social media promotion can be.

Read More

Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Responding to Customers on Social Media

Posted by Nick Pizzolato on Wed, Jul 15, 2015 @ 01:34 PM

When you promote your business on social media, your goal is to start a conversation between your customers and your brand. You hope that every customer will engage with your posts and will like them, or share them, or write positive responses like, “I love your store!” But, you find when people do interact with your posts, you’re at a loss for words.

How do you respond to the posts that cheer, question, complain about or insult your business?

Read More

Tags: Social Media, Digital Marketing, Wicked Local

Frequently Asked Questions About Social Media Marketing

Posted by Nick Pizzolato on Mon, Jul 13, 2015 @ 02:08 PM

Social media networks are everywhere. It seems like every few months there’s a new platform being introduced with the tagline, “The site that will change everything.” It’s hard to remember at time without Facebook. But in reality, that was only only 11 years ago. Since 2004, sites like Twitter, LinkedIn, Google +, Pinterest, Meerkat, and many more have been introduced and become a part of life for billions of people.

We are in a time of constant invention and evolution of social media products. The problem with these sites consistently adapting, is that people who weren’t exposed to the technology right away can be at a loss when trying to join the conversation.

We wanted to answer some frequently asked questions about how to use social media when marketing your local business.

Read More

Tags: Social Media, Small Business, Digital Marketing

Tools to Measure Social Media Success

Posted by Nick Pizzolato on Fri, Jul 10, 2015 @ 12:25 PM

People are spending 28% of their online time using social media sites. With internet users spending more time on social media, businesses with multiple social media accounts are increasing the likelihood of being seen by potential customers. But, not all consumers are on the same social media sites or engage with content the same way. By experimenting with different content on different channels, a business can measure success and see what type of message resonates the best with certain customers.

But who creates the content for the different feeds? Who posts the content to all the sites? Most importantly, who measures how successful these campaigns are?

We recently shared some tools that businesses can use to manage their social media content. These sites make it easy to create, comment and share social conversations. There are also tools that businesses can use to help measure the success of their social campaigns.

Read More

Tags: Social Media, Small Business, Digital Marketing