Blog

Social Media Tools that Make Managing Multiple Accounts Easy

Posted by Nick Pizzolato on Wed, Jul 08, 2015 @ 10:23 AM

Having a social media account for your business isn’t just an option any more, it’s a necessity. Whether you manage a small hardware store or a large corporate store, having access to social media allows a business to connect and engage with consumers directly.

However, every social media site has a different fan base. If you want to reach as many potential customers as possible, your business should have a presence on multiple social networks. But, the more sites you add, the more work you make for the person monitoring those accounts.

Having a social media presence is more than just sharing an update or a photo. A social media manager needs to find a way to keep track of the messages that they’ve sent. They need to respond to comments and questions posed by followers and customers. Most importantly, they need to measure the success of social campaigns. When the number of social feeds is increased, all of these other jobs require more attention as well.

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Tags: Social Media, Small Business, Digital Marketing

Learning the Lingo: Tagging

Posted by Nick Pizzolato on Mon, Jul 06, 2015 @ 01:55 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: tagging.

User interaction is the key element to every social media platform. That’s what makes social media such a powerful tool, the ability for one person to connect with another with a click of their mouse or by tapping their phone. In many cases, people start conversations with their friends directly just by typing their name into a comment field. This is “tagging.”

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Tags: Social Media, Digital Marketing, Learning the Lingo

June Blog Rewind: Readers Choice and Social Media Promotion

Posted by Nick Pizzolato on Wed, Jul 01, 2015 @ 12:43 PM

In June, we celebrated the 20th anniversary of the Readers Choice Awards. The award is presented to local businesses on behalf of their local community. It is the recognition of how a local business serves their customers. Although voting is only open for a few weeks, businesses should always be striving to build relationships with their customers to help with their local promotions and community outreach.

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Tags: Social Media, Readers Choice, Wicked Local

12 Ways to Promote Your Business on the 4th of July

Posted by Nick Pizzolato on Tue, Jun 30, 2015 @ 01:25 PM

Creating social media campaigns that will inspire audience participation can be a struggle. Even if your business is followed by hundreds of people, you can’t always control who is going to be looking at their feed and who will see your post. A great way to help spark interest in a campaign is to use the excitement that a national holiday produces.

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Tags: Social Media, Digital Marketing

Promoting Your Business On LinkedIn

Posted by Nick Pizzolato on Wed, Jun 24, 2015 @ 01:59 PM

Most social media channels are very broad and look to serve the general population. You can post messages that are more fun or relaxed because customers are looking for a business to be relatable. But what if your business sells to other businesses? Your messages can still be personal but they need to be presented in a cleaner more professional format.

LinkedIn offers a business the opportunity to present their posts so they look clean and polished. That’s not to say messages can’t be personal or fun, but more often than not, your posts are going to be more direct and look to attract a more professional audience.

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Tags: Social Media, Digital Marketing, Wicked Local, Marketing

Six Ways to Promote Your Business on Twitter

Posted by Nick Pizzolato on Mon, Jun 22, 2015 @ 02:03 PM

Twitter may not have the massive audience that Facebook has, but it’s still a very active social media network that creates engagement and interest with consumers. The trick to building a captive audience on Twitter is to offer your followers content they can use. Here are six ways to promote your business on Twitter and gain consumer interest.

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Tags: Social Media, Digital Advertising, Small Business, Digital Marketing

5 Types of Facebook Advertising That Every Business Can Use

Posted by Nick Pizzolato on Fri, Jun 19, 2015 @ 01:23 PM

Facebook offers business owners ten different advertising opportunities on their platform. Half of them are aimed at companies who have apps, events or videos to promote. However, the other types of advertisements are perfect for every business to use. They all focus on growing a business’s audience and encouraging consumer engagement.

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Tags: Social Media, Digital Advertising

The Basics to Advertising on Facebook

Posted by Nick Pizzolato on Wed, Jun 17, 2015 @ 10:53 AM

It’s the age of social media. The chances are high your business is on at least one social media site. You are probably always looking for ways to gain and engage your followers. All of the social networks are aware of how businesses are trying to gain attention and are giving business owners the opportunity to advertise on their platforms. Facebook, in particular, has taken the lead in bringing targeted advertising opportunities to small businesses.

Facebook has made the process of buying ad space relatively easy and affordable. Although the types of advertising opportunities differ, the way you select your target audience and how you want to purchase the space remains the same.

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Tags: Social Media, Digital Advertising

Choosing a Social Media Network Based on Your Customer's Demographics

Posted by Nick Pizzolato on Tue, Jun 09, 2015 @ 12:43 PM

A small business can’t advertise everywhere. Business owners create a marketing strategy around the type of customers they want to attract. That’s why you see certain ads in newspapers, magazines and on television. Advertisers want to make sure their information is getting in front of the proper audience. They look at their customer’s demographics to determine what message should be shared and where.

The same philosophy goes into posting messages on social media. Yes, you could post a message on every social media site, but that’s only useful if you have enough time and resources. Many business managers don’t have that luxury. Fortunately, just like advertising in traditional media, there are demographics that help you prepare and manage your social media campaigns.

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Tags: Social Media, Small Business

Learning the Lingo: Hashtags

Posted by Nick Pizzolato on Mon, Jun 08, 2015 @ 11:03 AM

 

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: hashtags.

Social media and internet culture has changed the way we communicate with each other. It started by users creating electronic shorthand to help speed conversations along. Acronyms like “LOL” (laughing out loud) have become so common they are in the dictionary. Internet memes have helped internet communities describe a mood through pictures. This new language also includes a way to categorize social conversations. It’s called a hashtag, but you may know it as “#.”

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Tags: Social Media, Learning the Lingo