Six Ways to Promote Your Business on Twitter

Posted by Nick Pizzolato on Mon, Jun 22, 2015 @ 02:03 PM

Twitter may not have the massive audience that Facebook has, but it’s still a very active social media network that creates engagement and interest with consumers. The trick to building a captive audience on Twitter is to offer your followers content they can use. Here are six ways to promote your business on Twitter and gain consumer interest.

Read More

Tags: Social Media, Digital Advertising, Small Business, Digital Marketing

5 Types of Facebook Advertising That Every Business Can Use

Posted by Nick Pizzolato on Fri, Jun 19, 2015 @ 01:23 PM

Facebook offers business owners ten different advertising opportunities on their platform. Half of them are aimed at companies who have apps, events or videos to promote. However, the other types of advertisements are perfect for every business to use. They all focus on growing a business’s audience and encouraging consumer engagement.

Read More

Tags: Social Media, Digital Advertising

The Basics to Advertising on Facebook

Posted by Nick Pizzolato on Wed, Jun 17, 2015 @ 10:53 AM

It’s the age of social media. The chances are high your business is on at least one social media site. You are probably always looking for ways to gain and engage your followers. All of the social networks are aware of how businesses are trying to gain attention and are giving business owners the opportunity to advertise on their platforms. Facebook, in particular, has taken the lead in bringing targeted advertising opportunities to small businesses.

Facebook has made the process of buying ad space relatively easy and affordable. Although the types of advertising opportunities differ, the way you select your target audience and how you want to purchase the space remains the same.

Read More

Tags: Social Media, Digital Advertising

Choosing a Social Media Network Based on Your Customer's Demographics

Posted by Nick Pizzolato on Tue, Jun 09, 2015 @ 12:43 PM

A small business can’t advertise everywhere. Business owners create a marketing strategy around the type of customers they want to attract. That’s why you see certain ads in newspapers, magazines and on television. Advertisers want to make sure their information is getting in front of the proper audience. They look at their customer’s demographics to determine what message should be shared and where.

The same philosophy goes into posting messages on social media. Yes, you could post a message on every social media site, but that’s only useful if you have enough time and resources. Many business managers don’t have that luxury. Fortunately, just like advertising in traditional media, there are demographics that help you prepare and manage your social media campaigns.

Read More

Tags: Social Media, Small Business

Learning the Lingo: Hashtags

Posted by Nick Pizzolato on Mon, Jun 08, 2015 @ 11:03 AM


Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: hashtags.

Social media and internet culture has changed the way we communicate with each other. It started by users creating electronic shorthand to help speed conversations along. Acronyms like “LOL” (laughing out loud) have become so common they are in the dictionary. Internet memes have helped internet communities describe a mood through pictures. This new language also includes a way to categorize social conversations. It’s called a hashtag, but you may know it as “#.”

Read More

Tags: Social Media, Learning the Lingo

Five Ways to Use Social Media to Successfully Promote Your Business

Posted by Nick Pizzolato on Tue, Jun 02, 2015 @ 10:24 AM

Saying that promotion is the key to the success of every business isn’t exactly breaking news. But, the way small business owners have to promote their business is changing. There are still many opportunities for business owners using traditional advertising methods. Introducing your company to new customers through print and digital media is very important. But how do you communicate with customers you already have?

Those loyal followers know who you are and the products you sell. They don’t need an introduction, they want a conversation. Social media offers you the opportunity to promote your brand to customers that are already engaged and aware of your business. Not to communicate just as a business, but as a trusted source for products, information and services. These consumers expect your voice to speak with them instead of speaking at them.

Here are five tips on how to use social media to promote your business.

Read More

Tags: Social Media, Small Business

4 Ways to Start Managing Your Online Reputation

Posted by Nick Pizzolato on Tue, May 26, 2015 @ 12:07 PM

You can only make a first impression once. That’s a common sentiment held by business owners and their managers when describing the need for great customer service. And, it’s true. If your business delivers amazing customer service, that will result in returning customers and great buzz. However, if a customer feels neglected or slighted, they might not come back and they might share their story with other consumers.

Businesses use to only have to worry about bad word of mouth reviews. In the digital age, a business needs to be aware of their positive and negative reviews online too. Finding out about negative reviews and working to restore consumer faith in your business is a struggle every business owner will battle. Finding and dealing with these posts is called reputation management.

Here are four ways you can start managing your online reputation.

Read More

Tags: Social Media, Reputation, Small Business, Digital Marketing

5 Steps to Running a Spring Photo Contest

Posted by Nick Pizzolato on Mon, Mar 30, 2015 @ 04:20 PM

Photo sharing has become extremely popular thanks to the different apps and websites that encourage social sharing. Instagram averages 70 million photo shares a day. The increasing popularity has created a surge in companies running photo sharing promotions and contests. These are easy ways for you to create and develop engagement with the consumers in your community and also inspire user generated content for your business.

The start of Spring offers many opportunities for image contests because it can inspire stellar photography. As people begin to wander outside, taking photos to showcase spring, it offers you a chance to invite consumers to connect with your business and share those images with you.

Here are five tips for running a photo sharing contest.

Read More

Tags: Social Media, Small Business, Digital Marketing, Customer Engagement

How To Grow Social Media Engagement Using a Calendar

Posted by Nick Pizzolato on Fri, Mar 27, 2015 @ 03:53 PM

Social media should be a part of the strategy for every business. Your social presence provides consumers with information about your business but also offers a way to communicate with your company. Engaging with you means that consumers can turn to you as a trusted resource.

But sometimes creating content on a day-to-day basis for your business can be challenging. Writer’s block can hinder the most creative social media minds. How can you clear a creative path and build strong and engaging posts?

Read More

Tags: Social Media, Digital Marketing, Customer Engagement

News and Trends: Introducing Meerkat and How Your Business Can Use it

Posted by Nick Pizzolato on Mon, Mar 23, 2015 @ 02:51 PM

Earlier this month, Meerkat, a new video app, was introduced and touted as being a true game changer for how we communicate with each other through social media. But what is Meerkat? And is it relevant to your business?

Read More

Tags: Social Media, Digital Marketing, News & Trends