Blog

Five Ways to Use Social Media to Successfully Promote Your Business

Posted by Nick Pizzolato on Tue, Jun 02, 2015 @ 10:24 AM

Saying that promotion is the key to the success of every business isn’t exactly breaking news. But, the way small business owners have to promote their business is changing. There are still many opportunities for business owners using traditional advertising methods. Introducing your company to new customers through print and digital media is very important. But how do you communicate with customers you already have?

Those loyal followers know who you are and the products you sell. They don’t need an introduction, they want a conversation. Social media offers you the opportunity to promote your brand to customers that are already engaged and aware of your business. Not to communicate just as a business, but as a trusted source for products, information and services. These consumers expect your voice to speak with them instead of speaking at them.

Here are five tips on how to use social media to promote your business.

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Tags: Social Media, Small Business

4 Ways to Start Managing Your Online Reputation

Posted by Nick Pizzolato on Tue, May 26, 2015 @ 12:07 PM

You can only make a first impression once. That’s a common sentiment held by business owners and their managers when describing the need for great customer service. And, it’s true. If your business delivers amazing customer service, that will result in returning customers and great buzz. However, if a customer feels neglected or slighted, they might not come back and they might share their story with other consumers.

Businesses use to only have to worry about bad word of mouth reviews. In the digital age, a business needs to be aware of their positive and negative reviews online too. Finding out about negative reviews and working to restore consumer faith in your business is a struggle every business owner will battle. Finding and dealing with these posts is called reputation management.

Here are four ways you can start managing your online reputation.

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Tags: Social Media, Reputation, Small Business, Digital Marketing

5 Steps to Running a Spring Photo Contest

Posted by Nick Pizzolato on Mon, Mar 30, 2015 @ 04:20 PM

Photo sharing has become extremely popular thanks to the different apps and websites that encourage social sharing. Instagram averages 70 million photo shares a day. The increasing popularity has created a surge in companies running photo sharing promotions and contests. These are easy ways for you to create and develop engagement with the consumers in your community and also inspire user generated content for your business.

The start of Spring offers many opportunities for image contests because it can inspire stellar photography. As people begin to wander outside, taking photos to showcase spring, it offers you a chance to invite consumers to connect with your business and share those images with you.

Here are five tips for running a photo sharing contest.

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Tags: Social Media, Small Business, Digital Marketing, Customer Engagement

How To Grow Social Media Engagement Using a Calendar

Posted by Nick Pizzolato on Fri, Mar 27, 2015 @ 03:53 PM

Social media should be a part of the strategy for every business. Your social presence provides consumers with information about your business but also offers a way to communicate with your company. Engaging with you means that consumers can turn to you as a trusted resource.

But sometimes creating content on a day-to-day basis for your business can be challenging. Writer’s block can hinder the most creative social media minds. How can you clear a creative path and build strong and engaging posts?

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Tags: Social Media, Digital Marketing, Customer Engagement

News and Trends: Introducing Meerkat and How Your Business Can Use it

Posted by Nick Pizzolato on Mon, Mar 23, 2015 @ 02:51 PM

Earlier this month, Meerkat, a new video app, was introduced and touted as being a true game changer for how we communicate with each other through social media. But what is Meerkat? And is it relevant to your business?

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Tags: Social Media, Digital Marketing, News & Trends

Community Businesses Succeed Together

Posted by Nick Pizzolato on Wed, Feb 25, 2015 @ 03:12 PM

Community businesses seem to always be there for each other. These local stores know that for their business to succeed in a community, everyone needs to work together to flourish. It’s a community effort to keep Main Street a thriving local economy.

This mutual support is why many business associations and chambers of commerce have at at least one annual community event that invites residents of a city or town to visit their local businesses. These events usually involve months of planning and advertising and have been marked down on calendars at least a year in advance.

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Tags: Social Media, Small Business, Business Networking

News and Trends: Twitter and Google Partner, Small Business Wins

Posted by Nick Pizzolato on Fri, Feb 13, 2015 @ 12:39 PM

In the next few weeks, your Twitter account has the opportunity gain a whole new audience. You could pick up not just one or two new followers, but the possibility of having a tweet seen by over a billion people.

Why? Earlier in February, Google and Twitter entered into a partnership that will benefit both companies. Twitter will allow Google access to its real-time Twitter feed and Google will feature tweets as search results.

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Tags: Social Media, SEM, Small Business

4 Ways Your Business Can Keep Warm On Snow Days

Posted by Nick Pizzolato on Fri, Feb 06, 2015 @ 02:47 PM

Recently, residents of Massachusetts have seen a historic amount of snow. New Englanders know these type of storms are going to happen, so we just hunker down and prepare ourselves.

For children in school, a snow day is a surprise day off. For business owners, it doesn’t necessarily bring smiles to faces.

Depending on the severity of the storm, a local business may have to stop or delay its operations. It means sidewalks need to be shoveled, work schedules need to be rearranged, and deliveries need to be cancelled or rescheduled. Business owners and managers need to also be prepared for the day after the storm stops, and open the store as if nothing happened.

But, if your business is slow or you are forced to close for the day due to a snow storm, that doesn’t mean you still can’t cultivate a relationship with your potential or regular customers. This is a time for you to come in from the cold and work on using social media to reach out to customers.

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Tags: Social Media, Digital Advertising, Small Business

Know Your Meme: Internet Culture that Businesses Can Use

Posted by Nick Pizzolato on Tue, Jan 06, 2015 @ 03:30 PM

There was a time when I wouldn’t even think about explaining what an internet meme was, let alone how a business might possibly use them. But, it’s a brave new world where businesses need to connect and engage with consumers in other ways besides endorsing their products. One of the ways companies are expanding their brand engagement is by using an internet meme.

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Tags: Social Media, Customer Engagement, News & Trends

Infographic: 2014 Social Media Milestones

Posted by Nick Pizzolato on Wed, Dec 31, 2014 @ 10:59 AM

We wanted to share an infographic that captured some of 2014's social media milestones.

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Tags: Social Media, Infographic