Blog

Seven Tips to Make Your Social Media Video a Blockbuster

Posted by Nick Pizzolato on Tue, Dec 30, 2014 @ 12:47 PM

Videos have always driven online traffic. Each year, more people spend more time watching videos on their computers or mobile devices. As the demand for videos have increased, the ability to produce videos has become easier and easier.

Apps like Vine, Instagram and Directr are making video production more accessible for businesses to share their vision and brand. But how do you get the most out of your filming experience? These tips may give you an edge.

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Tags: Social Media, Small Business, Video

Your Business's Year in Review

Posted by Nick Pizzolato on Wed, Dec 24, 2014 @ 12:14 PM

Some of my favorite stories to read at the end of the year are articles that look back at the year that was. It seems like every publication writes at least one “Year in Review” article.

I find them interesting for two reasons. First, I have a terrible, terrible memory. Unless an event, product or day connects with me in a significant way, I probably will forget it happened. For example, I can tell you where I was when the Red Sox won the 2004 World Series, but I have no idea who won the 2014 World Series.

Second, these lists are a great way to compare trends from year to year. What was the most popular kind of music? What were the news stories that we consumed and how did we consume them? What can we learn to make the next year different?

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Tags: Social Media, Digital Advertising, Small Business

In the News: Instagram has More Active Users than Twitter

Posted by Nick Pizzolato on Fri, Dec 19, 2014 @ 02:08 PM

2014 was supposed to be Twitter’s year.

They reorganized their mobile app display so they could compete with Facebook. They had set up partnerships with FIFA to help promote the World Cup. And they reached 250 million active users (MAU) in the first quarter of 2014’s fiscal year. Twitter was in a position to cement itself as the number two social network.

However, it didn’t work out that way.

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Tags: Social Media, Digital Marketing, Customer Engagement, News & Trends

Earn Twitter Followers, Don't Buy Them

Posted by Nick Pizzolato on Tue, Dec 09, 2014 @ 01:41 PM

In the world of social media marketing, everyone is looking for an audience. Having strong customer engagement through social media means that your message is being seen and possibly shared.

But how do you gain a large audience that will interact with your brand? There are people who claim that they can build your audience in exchange for financial compensation. “Build a following on Twitter in an instant.”

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Tags: Social Media, Small Business, Customer Engagement

Creating Content for Facebook

Posted by Nick Pizzolato on Fri, Dec 05, 2014 @ 11:41 AM

Having a social media page isn’t the same has having a social media presence. Yes, you have the real estate staked out, but without content, you won’t get the response from consumers you’re looking for.

Creating Facebook content is a challenge for every business. You’re not alone if you are sometimes stumped about what messages to share.

Here are some tips that will hopefully inspire you to create entertaining and engaging content.

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Tags: Social Media, Customer Engagement

4 Must-Have Smartphone Apps

Posted by Nick Pizzolato on Fri, Nov 28, 2014 @ 01:29 PM

Today is the day. Black Friday. The day that kick-starts the holiday shopping experience. And we know that you are prepared for today and the next four weeks.

You’ve been studying up on how to use social media effectively. You have been training your staff on being brand ambassadors. Today is your day, and your business will be rewarded for all the hard work you have done preparing for the holiday season.

Even though your store will be buzzing with activity, don’t forget to find ways to engage the consumers who haven’t visited your business yet.

Your smartphone holds the key to reaching out to all customers, not just your regular shoppers. These are four smartphone apps than can help expand your reach during this shopping season.

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Tags: Social Media, Small Business, Customer Engagement

Producing Video Content for Your Business

Posted by Nick Pizzolato on Tue, Nov 25, 2014 @ 12:38 PM

In the year 2000, if you had told me that I would be able to watch crystal clear video on my mobile phone, I would not have believed you. Today, I can watch sports, movies and TV shows when I’m no where near a TV.

Watching video content has never been easier or more accessible. Consumers are able to watch videos using different devices and through multiple streaming video platforms. Viewers watch everything from major motion pictures to original user generated web programs.

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Tags: Social Media, Small Business, Customer Engagement, Video

Google Plus: Building Your Business Page

Posted by Nick Pizzolato on Fri, Nov 21, 2014 @ 12:21 PM

With Google Plus offering a great opportunity to help strengthen your business’s position online, you must be excited to start building your business page. Let’s get started!

Step 1: Your Google Account

The first step is to login to your Google account. This is the username and password you use to sign on to GMail or Youtube. In the last blog, I mentioned that the fact Google's greatest strength is that all of its properties are all connected. Even if you've never created a Google Plus account, your Google login acts as your key.

Once you've logged in, in the top right hand corner of the screen there will be an icon that will give you access to your Google Plus account.

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Tags: Social Media, SEM, Small Business, Websites, Customer Engagement

Why Google Plus?

Posted by Nick Pizzolato on Tue, Nov 18, 2014 @ 03:57 PM

You probably use social media. Hopefully, you’ve got pages set up to represent your business. At the very least you probably have a personal account. Maybe you don’t check it often - but you have it.

You most likely have a Facebook profile. Maybe you’ve dabbled in LinkedIn. Perhaps you’ve looked at Twitter and just didn’t get it. Pinterest, Youtube, and Instagram are probably sites you are aware of, even if you don’t use them.

But what have you heard about Google Plus? Besides the noise that vocal critics of the platform shared when it was launched.

Have you heard that it has 540 million monthly users? That’s more users than Twitter or LinkedIn.

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Tags: Social Media, Small Business

Celebrating Small Businesses

Posted by Nick Pizzolato on Tue, Nov 11, 2014 @ 04:04 PM

It’s the Saturday after Thanksgiving. Big retail stores have been offering massive discounts for the last 36 hours. If you are a small business owner, you know that holiday shoppers are out and spending money, but you might not know how to bring them to your business.

You might think that shoppers aren’t thinking about your business during these mega sales. You might think that customers are only interested in getting a great deal on a flat screen TV. I’m here to let you know about a growing movement among American consumers: Small Business Saturday.

Small Business Saturday is a national campaign to help promote small and medium sized businesses during the Thanksgiving holiday weekend. It encourages shoppers to walk down Main Street and visit local stores, spending money within their community.

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Tags: Social Media, Cause Marketing, Seasonal Marketing, Small Business