Blog

Community Businesses Succeed Together

Posted by Nick Pizzolato on Wed, Feb 25, 2015 @ 03:12 PM

Community businesses seem to always be there for each other. These local stores know that for their business to succeed in a community, everyone needs to work together to flourish. It’s a community effort to keep Main Street a thriving local economy.

This mutual support is why many business associations and chambers of commerce have at at least one annual community event that invites residents of a city or town to visit their local businesses. These events usually involve months of planning and advertising and have been marked down on calendars at least a year in advance.

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Tags: Social Media, Small Business, Business Networking

News and Trends: Twitter and Google Partner, Small Business Wins

Posted by Nick Pizzolato on Fri, Feb 13, 2015 @ 12:39 PM

In the next few weeks, your Twitter account has the opportunity gain a whole new audience. You could pick up not just one or two new followers, but the possibility of having a tweet seen by over a billion people.

Why? Earlier in February, Google and Twitter entered into a partnership that will benefit both companies. Twitter will allow Google access to its real-time Twitter feed and Google will feature tweets as search results.

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Tags: Social Media, SEM, Small Business

4 Ways Your Business Can Keep Warm On Snow Days

Posted by Nick Pizzolato on Fri, Feb 06, 2015 @ 02:47 PM

Recently, residents of Massachusetts have seen a historic amount of snow. New Englanders know these type of storms are going to happen, so we just hunker down and prepare ourselves.

For children in school, a snow day is a surprise day off. For business owners, it doesn’t necessarily bring smiles to faces.

Depending on the severity of the storm, a local business may have to stop or delay its operations. It means sidewalks need to be shoveled, work schedules need to be rearranged, and deliveries need to be cancelled or rescheduled. Business owners and managers need to also be prepared for the day after the storm stops, and open the store as if nothing happened.

But, if your business is slow or you are forced to close for the day due to a snow storm, that doesn’t mean you still can’t cultivate a relationship with your potential or regular customers. This is a time for you to come in from the cold and work on using social media to reach out to customers.

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Tags: Social Media, Digital Advertising, Small Business

Know Your Meme: Internet Culture that Businesses Can Use

Posted by Nick Pizzolato on Tue, Jan 06, 2015 @ 03:30 PM

There was a time when I wouldn’t even think about explaining what an internet meme was, let alone how a business might possibly use them. But, it’s a brave new world where businesses need to connect and engage with consumers in other ways besides endorsing their products. One of the ways companies are expanding their brand engagement is by using an internet meme.

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Tags: Social Media, Customer Engagement, News & Trends

Infographic: 2014 Social Media Milestones

Posted by Nick Pizzolato on Wed, Dec 31, 2014 @ 10:59 AM

We wanted to share an infographic that captured some of 2014's social media milestones.

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Tags: Social Media, Infographic

Seven Tips to Make Your Social Media Video a Blockbuster

Posted by Nick Pizzolato on Tue, Dec 30, 2014 @ 12:47 PM

Videos have always driven online traffic. Each year, more people spend more time watching videos on their computers or mobile devices. As the demand for videos have increased, the ability to produce videos has become easier and easier.

Apps like Vine, Instagram and Directr are making video production more accessible for businesses to share their vision and brand. But how do you get the most out of your filming experience? These tips may give you an edge.

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Tags: Social Media, Small Business, Video

Your Business's Year in Review

Posted by Nick Pizzolato on Wed, Dec 24, 2014 @ 12:14 PM

Some of my favorite stories to read at the end of the year are articles that look back at the year that was. It seems like every publication writes at least one “Year in Review” article.

I find them interesting for two reasons. First, I have a terrible, terrible memory. Unless an event, product or day connects with me in a significant way, I probably will forget it happened. For example, I can tell you where I was when the Red Sox won the 2004 World Series, but I have no idea who won the 2014 World Series.

Second, these lists are a great way to compare trends from year to year. What was the most popular kind of music? What were the news stories that we consumed and how did we consume them? What can we learn to make the next year different?

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Tags: Social Media, Digital Advertising, Small Business

In the News: Instagram has More Active Users than Twitter

Posted by Nick Pizzolato on Fri, Dec 19, 2014 @ 02:08 PM

2014 was supposed to be Twitter’s year.

They reorganized their mobile app display so they could compete with Facebook. They had set up partnerships with FIFA to help promote the World Cup. And they reached 250 million active users (MAU) in the first quarter of 2014’s fiscal year. Twitter was in a position to cement itself as the number two social network.

However, it didn’t work out that way.

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Tags: Social Media, Digital Marketing, Customer Engagement, News & Trends

Earn Twitter Followers, Don't Buy Them

Posted by Nick Pizzolato on Tue, Dec 09, 2014 @ 01:41 PM

In the world of social media marketing, everyone is looking for an audience. Having strong customer engagement through social media means that your message is being seen and possibly shared.

But how do you gain a large audience that will interact with your brand? There are people who claim that they can build your audience in exchange for financial compensation. “Build a following on Twitter in an instant.”

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Tags: Social Media, Small Business, Customer Engagement

Creating Content for Facebook

Posted by Nick Pizzolato on Fri, Dec 05, 2014 @ 11:41 AM

Having a social media page isn’t the same has having a social media presence. Yes, you have the real estate staked out, but without content, you won’t get the response from consumers you’re looking for.

Creating Facebook content is a challenge for every business. You’re not alone if you are sometimes stumped about what messages to share.

Here are some tips that will hopefully inspire you to create entertaining and engaging content.

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Tags: Social Media, Customer Engagement