Blog

Linking Up With LinkedIn

Posted by Nick Pizzolato on Fri, Nov 07, 2014 @ 01:09 PM

Using Facebook and Twitter to connect and engage with consumers is a great way for you to market your brand. Afterall, this is the audience that will buy your products and visit your business. But what about your professional growth, how are you building that on social media?

What do you use when you want to reach out to colleagues, partners, investors or vendors? They might have Facebook and Twitter accounts - but something doesn’t seem right when you can recommend someone professionally and play Farmville at the same time.

You should be using LinkedIn.

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Tags: Social Media, Small Business, Customer Engagement, Business Networking

Be Social for Black Friday

Posted by Nick Pizzolato on Wed, Nov 05, 2014 @ 11:57 AM

In four weeks, the biggest shopping day of the year will commence. Black Friday.

Although the name sounds like a day the Grinch would love, it represents the first weekend of shopping for the holiday season.

It’s the time of year for cheerful music, tasty snacks, hot drinks, great shopping deals, and hundreds of thousands of consumers in the mood to spend. Of course, all of the holiday shoppers with cash (or card) in hand make business owners VERY happy.

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Tags: Social Media, Seasonal Marketing, Wicked Local, Customer Engagement

An Introduction to Twitter

Posted by Nick Pizzolato on Fri, Oct 31, 2014 @ 02:51 PM

When people refer to social media they immediately think of Facebook. However, there are other social media networks that businesses can utilize to spread brand awareness and customer engagement. Let me state the case for Twitter.

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Tags: Social Media, Customer Engagement

Be Social, Not Silent…This Holiday Season

Posted by Nick Pizzolato on Tue, Oct 28, 2014 @ 03:24 PM

Believe it or not, there are only eight more weeks until the winter holidays are here.

That’s it. You have eight weeks to connect, engage, and drive traffic to your business.

This is your opportunity to interact with customers and share news about deals and events. Help people find your business so they can purchase gifts for family, friends, and even themselves.

Are you worried that you don’t have enough time to share updates with customers? Don’t be.

Now is the perfect time for Wicked Local Media Solutions to help you reach out and get the attention of your community by using social media.

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Tags: Social Media, Seasonal Marketing, Small Business, Wicked Local, Customer Engagement

Facebook 101: The Power of Being “Liked”

Posted by Nick Pizzolato on Wed, Oct 22, 2014 @ 03:45 PM

Facebook is THE social media site.

That’s not new information, they do have over a billion active users every month. They have acquired companies like Instagram and WhatsApp to position themselves to gain and retain more customers. Actually, when you factor in the active users of Instagram, WhatsApp, and Facebook Messenger, the active users total more than 2 billion people.

That’s exactly why your business needs to be on Facebook.

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Tags: Social Media, Small Business, Customer Engagement

Making Social Media Your Media

Posted by Media Solutions on Thu, Oct 16, 2014 @ 02:19 PM

Do you drink coffee? When you walk into your favorite coffee house or café do you recognize other regular customers? Do they recognize you? Does the barista know your order before you order it? Do you stop and chat with friends about sports, politics or what was on TV the night before?

You might think that’s just your morning routine, but you are actually a part of a community that is based around that business. You are one person in a network of customers that has made this coffee house profitable.

 

Wouldn’t it be great to offer your customers a similar relationship? Creating a community where customers can interact with you, each other and create a network of consumers that turn to you for advice and for a product you offer.

You have that opportunity. You can build that community by using social media.

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Tags: Social Media, Small Business, Wicked Local, Customer Engagement

A Small Business in a Big Google World

Posted by Media Solutions on Wed, Aug 20, 2014 @ 09:54 AM

“People influence people. Nothing influences people more than a recommendation from a friend.”    -Mark Zuckerberg

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Tags: Social Media, SEM, Small Business

Readers Choice – You’re A Winner, Now What?

Posted by Robin Lorenzen on Wed, Jul 02, 2014 @ 01:32 PM

Last week we published our 19th annual Wicked Local Readers Choice Awards.  Congratulations to the more than 20,000 establishments throughout Eastern MA who were chosen by local consumers as the best in their town or region. 

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Tags: Social Media, Readers Choice, Reputation

Overwhelmed with your online marketing? 4 Steps To Get You Started

Posted by Media Solutions on Fri, Jun 27, 2014 @ 09:15 AM

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Tags: Social Media, SEM, Digital Marketing, Websites

Putting the SM in SMB: Social Media Tips for Local Businesses

Posted by Media Solutions on Wed, Jun 11, 2014 @ 11:18 AM

How does a business stand out in the crowded marketplace? How does a small shop compete against the giant corporation with 20 satellite offices? Like people, businesses have personalities—we just call them brands. Consumers make purchasing decisions based on the basic economics of supply and demand, but don’t think that personality (read: branding) doesn’t play a part for businesses of all sizes.

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Tags: Social Media, Small Business