In just ten years, technology has drastically evolved and changed the way people engage with news media. Reading a newspaper or website isn’t just about creating and ranking stories that will appeal to readers, it’s also about finding a way make advertising more engaging to those readers.Read More
In the 21st century, advertising opportunities have become more diverse than ever before. Businesses can grow a customer base through positive word of mouth. They can engage consumers through social media and be a trusted source for information and products. They can reach their community through direct mail. Advertising is all about having your brand and product be associated with a customers’ need, so they choose you when the time comes to satisfy that need.
No matter what avenue you use to advertise, you are looking to inform consumers about your business. You want to share your name, location, what products, or services you offer and why they should buy from you. In essence you’re creating a news story about your business. However, each medium only offers a limited amount of space to sell your service. But have you ever thought about actually writing a story?Read More
You’ve no doubt heard the truism that everyone has a story to tell, and nowhere is that more true than with businesses of all sizes and scopes. Chances are, if you started your own business, run a business, manage services or make a living doing or selling something to someone else, you’ve got even more than one story to tell: Do your potential or current customers know how long you’ve been in business? Do they know that you’re an expert at what you do? Do they know the multitude of ways you might be able to help them? Do they know how you stack up against the competition? Do they really know you?