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Testimonial Tuesday: Investing in Events

Posted by Nick Pizzolato on Tue, Mar 08, 2016 @ 12:38 PM

When you are marketing your business, you should use a variety of advertising campaigns to reach your audience. But, no matter how engaging the copy is, it can never capture your personality or your commitment to consumers. The best way to share with customers that your business is an active part of the community is to take part in local events.

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Tags: Small Business, Marketing, Testimonial Tuesday

Testimonial Tuesday: Inviting Customers to Leave Comments

Posted by Nick Pizzolato on Tue, Mar 01, 2016 @ 02:51 PM

Your business is a resource for the community. The products and services that you provide are in high demand with local shoppers. Eventually, however, you will you need to grow your business, and that’s when the voices of your loyal customers can be the best marketing tool you have.

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Tags: Wicked Local, Testimonial Tuesday

Testimonial Tuesday: Providing a Great Digital Presence for Customers

Posted by Nick Pizzolato on Tue, Feb 23, 2016 @ 11:46 AM

 

For small and medium sized business owners, creating or updating their website can seem like a daunting task. If you aren’t familiar with web design and digital marketing, you may be reluctant to get started. However, you also know that not having a website is no longer practical.

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Tags: Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

Testimonial Tuesday: Connecting with Consumers Through Print Ads

Posted by Nick Pizzolato on Tue, Feb 16, 2016 @ 12:06 PM

Advertising your business in print is an opportunity to welcome customers to your store with open arms. Like any form of advertising, the most successful ads are the ones that are engaging and create a connection with customers to cultivate business. Your message in a print publication is going to be seen by readers as trustworthy and legitimate.

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Tags: Small Business, Wicked Local, Print, Testimonial Tuesday

Testimonial Tuesday: Marketing Success With SEM

Posted by Nick Pizzolato on Tue, Feb 02, 2016 @ 12:59 PM

Advertising your business online is a necessary strategy in the digital age. 89% of customers begin their buyer’s journey with an online search. Within seconds of clicking the search button on Google, Bing, Yahoo, or another search engine, a customer will be exposed to hundreds of other websites that are available for them to explore. But what makes one page stand out from another? How can you point a consumer to select your site amidst all of that competition?

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Tags: SEM, Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

Testimonial Tuesday: Using Direct Mail for Direct Results

Posted by Nick Pizzolato on Tue, Jan 26, 2016 @ 12:10 PM

Direct solutions offer creative ways for your company to communicate with potential consumers. It can be a simple postcard with your business’s contact information or a pamphlet that includes coupons to bring customers customers into your business. It’s a promotional material that inspires the recipient to interact with it. Read More

Tags: Wicked Local, Marketing, Testimonial Tuesday

Testimonial Tuesday: Keeping Your Message Fresh

Posted by Nick Pizzolato on Tue, Jan 19, 2016 @ 11:15 AM

Every business owner looks to create a rapport between their business and their customers. You want to create a reputation as the place consumers can visit when they need a product or service. Although the quality of your service is very important, customer testimonials also help build the trust between your business and the community.

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Tags: Small Business, Wicked Local, Testimonial Tuesday

Testimonial Tuesday: 4 Simple Ways for Customers to Give a Testimonial

Posted by Nick Pizzolato on Tue, Jan 12, 2016 @ 11:01 AM

Customer testimonials can offer your business a chance to strengthen consumer confidence and expand the recognition of your brand in the community. A testimonial doesn’t have to be formatted like an essay. They don’t have to be a video message either. You can create simple and non-invasive ways to encourage customers to share their positive consumer experience with others.

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Tags: Small Business, Wicked Local, Testimonial Tuesday

Testimonial Tuesday: The Readers Choice Award, the Ultimate Testimonial

Posted by Nick Pizzolato on Tue, Jan 05, 2016 @ 01:11 PM

A customer testimonial can be a key asset in building a marketing campaign that will help you build relationships with potential consumers. If one positive review could help reach a handful of new customers, imagine how many customer testimonials could help your business. Having hundreds of loyal shoppers promote your business, is the ultimate display of consumer confidence. Winning a Readers Choice Award offers your business that visibility.

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Tags: Readers Choice, Small Business, Wicked Local, Marketing, Testimonial Tuesday

Testimonial Tuesday: Year in Review

Posted by Nick Pizzolato on Tue, Dec 29, 2015 @ 01:32 PM

Customer testimonials can be a very important part of your marketing strategy, because they help your business build a connection with new customers. The Edelman Trust Barometer reports that 62% of customers believe that people like them are a credible source when choosing a product to purchase. A customer testimonial has the power to be this voice for you when communicating with local consumers.

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Tags: Small Business, Wicked Local, Customer Engagement, Testimonial Tuesday