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Testimonial Tuesday: Testimonials by the Numbers [Infographic]

Posted by Nick Pizzolato on Tue, Dec 22, 2015 @ 10:59 AM

A customer testimonial is not just a positive review of your business, it’s also a tool you can use to increase consumer engagement. This infographic shows that testimonials and reviews lead to increased sales and create an effective bond with potential consumers. Customer testimonials deliver compelling word-of-mouth advertising that has proven to be an asset for every business.

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Tags: Small Business, Wicked Local, Testimonial Tuesday

Testimonial Tuesday: A New Website Brings New Business

Posted by Nick Pizzolato on Tue, Dec 15, 2015 @ 11:36 AM

Creating a website for your business is an integral part of owning and managing a company in the 21st century. It wasn’t that long ago that a website for your business was considered to be a luxury or something that would be, “nice to have.” Now, customers can do a web search for local businesses while they are walking down the street. A web page isn’t a complementary component anymore, it’s a necessity.

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Tags: Websites, Wicked Local, Mobile, Marketing, Testimonial Tuesday

Testimonial Tuesday: Sharing Testimonials on Social Media

Posted by Nick Pizzolato on Tue, Dec 01, 2015 @ 11:31 AM

We’ve referred to customer testimonials as a type of word-of-mouth advertising, which is one of the most trusted forms of marketing. But what if it’s not easy for you to share that real-time message to potential consumers? You need to have these compelling and trustworthy endorsements in very visible places that will attract the attention of shoppers in your community. You need to turn to social media.

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Tags: Social Media, Small Business, Wicked Local, Testimonial Tuesday

Testimonial Tuesday: Receiving Rave Reviews

Posted by Nick Pizzolato on Tue, Nov 24, 2015 @ 02:57 PM

Recently, Wicked Local, in partnership with WCVB5 and MeTV, hosted the first Best Years Expo at Gillette Stadium. We were able to bring businesses, government agencies, health care professionals, and speakers to an event that was targeted toward men and women in their 50’s, 60’s and 70’s. Our goal was to create an event that would introduce our customers to local organizations in order to help them plan for their future adventures.

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Tags: Small Business, Wicked Local, Marketing, Testimonial Tuesday

Testimonial Tuesday: Putting the Conversation in Context

Posted by Nick Pizzolato on Tue, Nov 17, 2015 @ 11:15 AM

Testimonials are a kind of word-of-mouth advertising. Yes, you are the one publishing the reviews of your business, but these are the words from actual customers. It’s important to keep in mind when you are editing a video or publishing an interview, to keep their words in the correct context.

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Tags: Small Business, Websites, Wicked Local, Marketing, Testimonial Tuesday

Testimonial Tuesday: Social Media Marketing Success

Posted by Nick Pizzolato on Tue, Nov 10, 2015 @ 12:05 PM

Customer testimonials aren’t necessarily about selling your products and services. Instead, they are intended to help you build trust with new customers. When you give satisfied clients the opportunity to inform the public about their positive involvement with your company, they become a brand ambassador for your business. When these customers become loyal advocates, their reviews and endorsement of your business are going to be seen as more trusting than just an ad promoting your services.

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Tags: Social Media, Small Business, Wicked Local, Video, Testimonial Tuesday

Testimonial Tuesday: The Case for Print Media

Posted by Nick Pizzolato on Tue, Nov 03, 2015 @ 11:37 AM

In previous posts, we’ve focused on how advertising in print media has been perceived as being antiquated in today’s digital age. With news and media widely available through websites and social media, people tend to dismiss how popular print media is. However, underestimating the reach of print advertising can be a costly mistake.

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Tags: Small Business, Wicked Local, Testimonial Tuesday

Testimonial Tuesday: Results Through Email Marketing

Posted by Nick Pizzolato on Tue, Oct 27, 2015 @ 11:02 AM

Customer testimonials are powerful tools because you have actual customers expressing how happy they are using your products and services. When you have customers share details about their experience with your company, potential customers can see that and consider them to be a trusted reference. Although they are not talking to each other directly, this word-of-mouth advertising is some of the best advertising you can receive.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing, Testimonial Tuesday

Testimonial Tuesday: 3 Ways To Share Customer Testimonials

Posted by Nick Pizzolato on Tue, Oct 20, 2015 @ 11:24 AM

When you write promotional copy for your business, you write in a voice that is friendly, inviting, and insightful. Which is perfect, because as a business, you want consumers to feel welcome in your store and to view your company as a place they can go for answers. However, customers want to hear more than just details about products and services. They want to have a voice assure them that your company IS the best place to go for solutions. A customer testimonial offers potential consumers that assurance.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday

Testimonial Tuesday: Five Questions to Prepare a Guest for a Testimonial

Posted by Nick Pizzolato on Tue, Oct 13, 2015 @ 10:15 AM

Everyone knows that word-of-mouth is always the best advertising. So it makes sense to ask your customers to help you spread the word. When asking a customer to prepare a testimonial statement, don’t be surprised if they say, “Yes!” but then ask, “What am I supposed to say?” Some people have a gift for talking and writing when asked to do so, but for most people, thinking of things to say can be a challenge. As a business owner you want these customers to be at ease when talking about your business. You don’t want to make a testimonial stressful or seem like work. If they aren’t having fun, that will show in their answers.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday