Blog

Six Facts About Advertising with Video

Posted by Nick Pizzolato on Mon, Oct 10, 2016 @ 02:15 PM

Creating a video marketing message has never been easier. High quality cameras can fit in the palm of your hand and are now a part of any smart phone or tablet. Using videos in your email and social media marketing campagins help build consumer awareness and can lead to more sales conversions. Here are six reasons why using videos will help your business.

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Tags: Small Business, Wicked Local, Video, Infographic

September Blog Rewind: Reaching out to Customers

Posted by Nick Pizzolato on Wed, Sep 28, 2016 @ 01:05 PM

In September, the Wicked Local Media Solutions blog focused on sharing strategies that would help small businesses develop relationships in their community. Whether it’s attending an expo or event to meet face-to-face with customers, investing in youth athletics to build brand recognition, or finding a way to connect with consumers using digital media, we want your business to have the tools to build a great marketing campaign.

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Tags: Small Business, Wicked Local, Video, Infographic

Video: Reaching Out to Back to School Shoppers

Posted by Nick Pizzolato on Mon, Aug 15, 2016 @ 01:25 PM

The back to school consumer market has grown by 42% during the last ten years. Watch this video to find out why you should be reaching out to these customers.

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Tags: Wicked Local, Video, Marketing

Seven Steps to Use Facebook Live to Promote Your Business

Posted by Nick Pizzolato on Mon, Apr 11, 2016 @ 01:08 PM

At the beginning of the year, I wrote that streaming video would be the most popular trend in 2016. This prediction was based just on how many people used the Periscope and Meerkat smartphone apps in 2015. On Wednesday, April 6th, Facebook, announced they would be launching their updated streaming video service “Facebook Live” to all users. In one day, Facebook created the largest streaming video network on the planet, and made it easier for you to promote your small business to everyone on social media.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Video

3 Quick Videos You Can Use to Engage Consumers

Posted by Nick Pizzolato on Tue, Mar 22, 2016 @ 12:52 PM

As smartphone ownership and internet access continues to grow, so does video consumption. In 2014, videos made up 64% of the world’s internet traffic. According to Cisco, it’s predicted that in 2019, video content in the United States will make up 85% of all online content. Consumers are looking for their favorite businesses to produce videos that will keep them entertained and educated.

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Tags: Small Business, Digital Marketing, Wicked Local, Video

6 Tips for Making a 60 Second Video [Free Download]

Posted by Nick Pizzolato on Mon, Dec 14, 2015 @ 01:30 PM

 
Creating a video message is a great way for your business to create user engagement and build your brand identity within your community. With the advances in technology, it's never been easier to produce and distribute a video that will connect with your audience.
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Tags: Small Business, Wicked Local, Video

November Blog Rewind: Preparing Your Business for the Holidays

Posted by Nick Pizzolato on Wed, Nov 25, 2015 @ 10:42 AM

During November, our blogs looked to help businesses prepare themselves for holiday shoppers. With the knowledge that you will be busy during the last four weeks of the year, November is a great time to take inventory of your store and adjust your marketing strategy as needed. The less planning you have to do on the fly, increases the time you can focus on the day-to-day operations of your business.

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Tags: Small Business, Wicked Local, Video, Marketing

Testimonial Tuesday: Social Media Marketing Success

Posted by Nick Pizzolato on Tue, Nov 10, 2015 @ 12:05 PM

Customer testimonials aren’t necessarily about selling your products and services. Instead, they are intended to help you build trust with new customers. When you give satisfied clients the opportunity to inform the public about their positive involvement with your company, they become a brand ambassador for your business. When these customers become loyal advocates, their reviews and endorsement of your business are going to be seen as more trusting than just an ad promoting your services.

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Tags: Social Media, Small Business, Wicked Local, Video, Testimonial Tuesday

4 Popular Types of Mobile Advertising

Posted by Nick Pizzolato on Mon, Oct 12, 2015 @ 10:15 AM

For many years, advertising in newspapers, on TV, and the radio were the standard ways for businesses to promote their brand. As the internet became more popular and available, advertisers began to have more options about where and how they could share their message. The opportunity to place ads across the internet on popular and niche websites give businesses more of an opportunity to engage with consumers. Now, as more people turn to mobile and tablet devices as their source for news and entertainment, businesses need to focus on mobile advertising.

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Tags: Digital Advertising, Small Business, Websites, Wicked Local, Video, Mobile, Marketing

7 Tips to Having a Great YouTube Channel

Posted by Nick Pizzolato on Mon, Aug 17, 2015 @ 01:07 PM

Having a YouTube channel is the perfect tool for your business to create content that is both educational and entertaining for your customers. These videos are going to help expand your brand digitally and create easily consumable information for your audience.

Now that you have created your YouTube channel, it’s time to think how to keep the site active and engaging. Your channel is not only a hub for your content, but a place where people will be directed to when they do a web or YouTube search for specific content. Your YouTube page will help strengthen your company’s digital branding.

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Tags: Digital Advertising, Small Business, Digital Marketing, Video