Blog

Testimonial Tuesday: Social Media Marketing Success

Posted by Nick Pizzolato on Tue, Nov 10, 2015 @ 12:05 PM

Customer testimonials aren’t necessarily about selling your products and services. Instead, they are intended to help you build trust with new customers. When you give satisfied clients the opportunity to inform the public about their positive involvement with your company, they become a brand ambassador for your business. When these customers become loyal advocates, their reviews and endorsement of your business are going to be seen as more trusting than just an ad promoting your services.

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Tags: Social Media, Small Business, Wicked Local, Video, Testimonial Tuesday

4 Popular Types of Mobile Advertising

Posted by Nick Pizzolato on Mon, Oct 12, 2015 @ 10:15 AM

For many years, advertising in newspapers, on TV, and the radio were the standard ways for businesses to promote their brand. As the internet became more popular and available, advertisers began to have more options about where and how they could share their message. The opportunity to place ads across the internet on popular and niche websites give businesses more of an opportunity to engage with consumers. Now, as more people turn to mobile and tablet devices as their source for news and entertainment, businesses need to focus on mobile advertising.

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Tags: Digital Advertising, Small Business, Websites, Wicked Local, Video, Mobile, Marketing

7 Tips to Having a Great YouTube Channel

Posted by Nick Pizzolato on Mon, Aug 17, 2015 @ 01:07 PM

Having a YouTube channel is the perfect tool for your business to create content that is both educational and entertaining for your customers. These videos are going to help expand your brand digitally and create easily consumable information for your audience.

Now that you have created your YouTube channel, it’s time to think how to keep the site active and engaging. Your channel is not only a hub for your content, but a place where people will be directed to when they do a web or YouTube search for specific content. Your YouTube page will help strengthen your company’s digital branding.

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Tags: Digital Advertising, Small Business, Digital Marketing, Video

Bringing Your Business to YouTube

Posted by Nick Pizzolato on Mon, Aug 10, 2015 @ 02:25 PM

What’s the best content you can use to promote your business? Some consumers may interact with photos or read stories, but many people watch videos. It’s now so simple to create and upload a short video, it’s no wonder that digital videos are among the most popular and engaging types of online content.

You might think that a YouTube channel may only be an outlet for media companies or businesses that have a hand in creating high quality digital films. These businesses would have the tools and staff available to create and share content quickly and easily. But all the professional bells and whistles aren’t all that necessary.

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Tags: Small Business, Wicked Local, Video

[Video] The Readers Choice Awards: Belmont Savings Bank

Posted by Nick Pizzolato on Mon, Jun 15, 2015 @ 01:45 PM

For the last 20 years, local businesses have been presented with Readers Choice Awards by Wicked Local on behalf of their customers. In Belmont, Massachusetts, Belmont Savings Bank has won the award for Best Community Bank thirteen times. Bob Mahoney, the President and CEO of Belmont Savings Bank, says his organization is flattered by the award and promises to work hard to continue to earn the trust of their community and customers.

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Tags: Readers Choice, Wicked Local, Video

[Video] - Readers Choice Celebrates 20 Businesses in 20 Seconds

Posted by Nick Pizzolato on Fri, Jun 12, 2015 @ 12:45 PM


For the last 20 years, Wicked Local has been recognizing successful local businesses through its Readers Choice Awards. During this time, thousands of readers have been voting for their favorite community businesses, services, and activities. To celebrate the last 20 years, here’s a video that looks at just a fraction of the Readers Choice Award winners.

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Tags: Readers Choice, Wicked Local, Video

[Video] Five Ways to Build Your SEM Advertising Campaign

Posted by Nick Pizzolato on Wed, May 27, 2015 @ 02:21 PM

Creating a successful search engine marketing (SEM) advertising campaign requires businesses to create text ads and digital content that will engage with customers. However, this may be easier said than done. In an effort to help businesses build a successful SEM campaign we have created a short video with five SEM tips every small business owner needs to know.

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Tags: SEM, Small Business, Video

Video: Simplifying SEM

Posted by Nick Pizzolato on Mon, May 18, 2015 @ 12:25 PM

Search engine marketing (SEM) is a broad term used to define several strategies business owners can use to market their website. One strategy focuses on creating text ads for your business that will be shown on a search engine’s results page. The other strategy is to create a website that has a strong network of keywords and links that will gain the attention of a search engine without paying for it to be promoted.

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Tags: SEM, Video

7 Accessories that Turn Your Smartphone Into a Video Camera

Posted by Nick Pizzolato on Tue, Apr 14, 2015 @ 12:52 PM

If your business isn’t creating video content it probably should be. Short films build consumer engagement and awareness and shows that your business has a personality. However, purchasing video equipment isn’t cheap, so it’s understandable if some people think the investment isn’t worth it. But, you don’t necessarily need the most expensive camera to create engaging content.

Here are 7 accessories that can step up your smartphone cinematography.

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Tags: Small Business, Customer Engagement, Video

[Video] Direct Email Marketing Explained in 4 Steps

Posted by Nick Pizzolato on Wed, Apr 08, 2015 @ 01:09 PM

Direct email marketing offers you the opportunity to reach out and attract new customers through email. A 2013 study found that 66% of people who received email marketing messages made a purchase as a result of those emails. It may seem complicated, but it can be narrowed down to just four steps. We outline each step with this video.

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Tags: Small Business, Digital Marketing, Video, Email Marketing