Blog

February Blog Rewind: Creating Ways to Engage with Consumers

Posted by Nick Pizzolato on Wed, Feb 24, 2016 @ 12:34 PM

In February, the Wicked Local Media Solutions Blog shared strategies that were designed to help you increase consumer engagement. Customers who feel a bond with your business will be more likely to purchase items from you and recommend you to their friends. They can find your business with ease when you use responsive web design and strengthen your site’s search engine optimization (SEO). Be a trusted resource by sharing content that answers questions your customers may ask, before they ask them. Your business can be a physical beacon with a simple logo redesign. Local customers want to do business with you, but you need to let them know you are available.

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Tags: Small Business, Digital Marketing, Websites, Wicked Local, Customer Engagement

Testimonial Tuesday: A New Website Brings New Business

Posted by Nick Pizzolato on Tue, Dec 15, 2015 @ 11:36 AM

Creating a website for your business is an integral part of owning and managing a company in the 21st century. It wasn’t that long ago that a website for your business was considered to be a luxury or something that would be, “nice to have.” Now, customers can do a web search for local businesses while they are walking down the street. A web page isn’t a complementary component anymore, it’s a necessity.

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Tags: Websites, Wicked Local, Mobile, Marketing, Testimonial Tuesday

Testimonial Tuesday: Putting the Conversation in Context

Posted by Nick Pizzolato on Tue, Nov 17, 2015 @ 11:15 AM

Testimonials are a kind of word-of-mouth advertising. Yes, you are the one publishing the reviews of your business, but these are the words from actual customers. It’s important to keep in mind when you are editing a video or publishing an interview, to keep their words in the correct context.

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Tags: Small Business, Websites, Wicked Local, Marketing, Testimonial Tuesday

4 Popular Types of Mobile Advertising

Posted by Nick Pizzolato on Mon, Oct 12, 2015 @ 10:15 AM

For many years, advertising in newspapers, on TV, and the radio were the standard ways for businesses to promote their brand. As the internet became more popular and available, advertisers began to have more options about where and how they could share their message. The opportunity to place ads across the internet on popular and niche websites give businesses more of an opportunity to engage with consumers. Now, as more people turn to mobile and tablet devices as their source for news and entertainment, businesses need to focus on mobile advertising.

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Tags: Digital Advertising, Small Business, Websites, Wicked Local, Video, Mobile, Marketing

Responsive Websites - A Small Business Testimonial

Posted by Nick Pizzolato on Wed, Aug 26, 2015 @ 12:37 PM

Over the last few weeks we’ve talked about how responsive websites work, and why they are great for small businesses. We’ve focused in on the statistics, like 80% of internet searches take place on smartphones. We’ve also demonstrated to you what responsive websites look like when they are scaled down or viewed on a mobile device.

The demonstrations and accurate facts are great reasons to build a responsive website, but it would be normal for you to have to think twice before building and redesigning your website. How do you know the site will work for you?

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Tags: Small Business, Digital Marketing, Websites

Three Ways to Blog About Your Business

Posted by Nick Pizzolato on Wed, Aug 19, 2015 @ 01:52 PM

In the digital age of marketing, there are some key elements your business should have. Your business probably has a website. The site has your contact information and a description of your business. Maybe you have an online store too, so you can sell products and services online. Hopefully, you have a Facebook page to connect with your users and share coupons and special offers. But does your business have a blog?

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Tags: Small Business, Digital Marketing, Websites

Attracting Customers with Responsive Web Design

Posted by Nick Pizzolato on Tue, Aug 11, 2015 @ 02:39 PM

It wasn’t that long ago when internet searches could only be done by sitting down at your desk and connecting your computer into a modem. Now, it's easier than ever to gain access to the internet. In fact, Smart Insight just reported that over 80% of internet searches are done by smartphones. Which means that web searches are being done by customers at their desk, in their living room, inside stores, and whenever an idea crosses their mind.

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Tags: Small Business, Digital Marketing, Websites

Google to Reward Mobile Sites, Is Your Business Ready?

Posted by Nick Pizzolato on Fri, Apr 17, 2015 @ 01:22 PM

Google is the world’s biggest search engine. It’s the site most people turn to when they need to find a restaurant, directions, or what products to purchase. They are constantly working and updating how they rank websites, not to create chaos, but to generate relevant results for consumers. However, on April 21st, they will launch a massive update, which will significantly change the way your business is found on the search engine.

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Tags: Small Business, Digital Marketing, Websites

SEM - The Power of Name Recognition Through Web Searches

Posted by Nick Pizzolato on Fri, Jan 23, 2015 @ 02:58 PM

I have a secret. I don’t just write a blog for Wicked Local Media Solutions. I also am the writer and producer of the show “True Detective” on HBO. Go ahead and Google “Nick Pizzolato.” I’ll wait.

See, there I am; author and television producer Nic Pizzolatto.

Okay, okay. I’m not that Nick Pizzolato. But, from time to time I'm asked if I’m him or related to him. Sometimes, people who I have just met come up to me in private and ask if I'm “that” Nic Pizzolatto. It’s always a little deflating when I have to tell them no.

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Tags: SEM, Digital Marketing, Websites

Learning the Lingo: Responsive Web Design

Posted by Nick Pizzolato on Tue, Jan 13, 2015 @ 02:51 PM

I remember visiting my first website in 1996. I was taking a computer skills class and part of the class was teaching students about using email and visiting websites, since both were fairly new.

There was a fair amount of anticipation as the page slowly loaded to show the home page for the now defunct search engine, Alta Vista. Our assignment was to search for and find a website that interested us. Being a fan of “The Simpsons,” I typed in “Fox Television” and visited fox.com. Thanks to the Way Back Machine, you can see what the site looked liked 19 years ago.

I remember being amazed at that website - even though it was mostly just graphics and not that much actual content.

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Tags: Digital Advertising, Digital Marketing, Websites, Learning the Lingo