Blog

Learning the Lingo: Responsive Web Design

Posted by Nick Pizzolato on Tue, Jan 13, 2015 @ 02:51 PM

I remember visiting my first website in 1996. I was taking a computer skills class and part of the class was teaching students about using email and visiting websites, since both were fairly new.

There was a fair amount of anticipation as the page slowly loaded to show the home page for the now defunct search engine, Alta Vista. Our assignment was to search for and find a website that interested us. Being a fan of “The Simpsons,” I typed in “Fox Television” and visited fox.com. Thanks to the Way Back Machine, you can see what the site looked liked 19 years ago.

I remember being amazed at that website - even though it was mostly just graphics and not that much actual content.

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Tags: Digital Advertising, Digital Marketing, Websites, Learning the Lingo

Google Plus: Building Your Business Page

Posted by Nick Pizzolato on Fri, Nov 21, 2014 @ 12:21 PM

With Google Plus offering a great opportunity to help strengthen your business’s position online, you must be excited to start building your business page. Let’s get started!

Step 1: Your Google Account

The first step is to login to your Google account. This is the username and password you use to sign on to GMail or Youtube. In the last blog, I mentioned that the fact Google's greatest strength is that all of its properties are all connected. Even if you've never created a Google Plus account, your Google login acts as your key.

Once you've logged in, in the top right hand corner of the screen there will be an icon that will give you access to your Google Plus account.

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Tags: Social Media, SEM, Small Business, Websites, Customer Engagement

Learning the Lingo: Call-to-Action

Posted by Nick Pizzolato on Fri, Nov 14, 2014 @ 01:06 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Call-to-Action.

As a person, you may not want attention drawn to you. You may want to quietly live your life and not be exposed to the public eye. You don’t want to be a hermit, but you also don’t want people intruding on your life.

And that’s fine. Some of the greatest thinkers, artists and people have lived their lives that same way.

But if you run a business, you crave attention. You demand attention. You want everyone to know about your business. If they know about your business, they will follow your business. If they follow your business, they will want to know about your promotions, events and news. All the work you put into marketing your business is so your customers will see these announcements and act on them.

That’s a call-to-action (or CTA). It’s an instruction to a customer that will drive them to make a purchase or at the very least learn more about why your business is the best place to buy a product. It’s such an integral part of any business that you are probably already doing it, without knowing it.

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Tags: Small Business, Websites, Learning the Lingo, Customer Engagement, Marketing

Opening Your Doors to the Digital Marketplace

Posted by Matt Graul on Fri, Jul 11, 2014 @ 11:42 AM

It’s not an original thought to ramble on about the company website as the digital storefront, the hub of all your online marketing efforts, or a cliché metaphor like “the foundation of the house.” In reality, this notion has become fact. The website is the online storefront. However, now that web presence has become ubiquitous, it’s hard to differentiate yourself from the competition based upon a flashy website. Your products and services have to do the differentiating. Furthermore, providing a consistent user experience for those who inquire about your products and services is crucial.

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Tags: Digital Advertising, Websites

Overwhelmed with your online marketing? 4 Steps To Get You Started

Posted by Media Solutions on Fri, Jun 27, 2014 @ 09:15 AM

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Tags: Social Media, SEM, Digital Marketing, Websites