Blog

Four Ways to Share Knowledge with Consumers

Posted by Nick Pizzolato on Thu, Feb 15, 2018 @ 02:29 PM

A great way to become a trusted resource for customers is to share your expertise with them. Here are four ways you can share knowledge with consumers.

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Tags: Wicked Local, Customer Engagement, Infographic

Five Steps to Branding Your Business with Hashtags

Posted by Nick Pizzolato on Wed, Feb 14, 2018 @ 02:22 PM

Hashtags have become a favorite way for businesses to attract and engage with customers through social networks. Here are five steps to help you build your brand with hashtags.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Keys to a Strong Finish in Readers Choice Voting

Posted by Nick Pizzolato on Mon, Feb 12, 2018 @ 01:53 PM

Voting for the 2018 Readers Choice Awards ends on Monday, February 19th at 11:59 p.m. In this last week, your business needs to be savvy and relentless in your efforts to secure an award.

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Tags: Readers Choice, Wicked Local, Customer Engagement

6 Ways to Start a Buzz About Your Business

Posted by Nick Pizzolato on Thu, Feb 08, 2018 @ 02:15 PM

Here are six ways to create buzz about your business with customers.

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Tags: Wicked Local, Customer Engagement, Infographic

Preparing Your Marketing Campaign Like an Olympian

Posted by Nick Pizzolato on Wed, Feb 07, 2018 @ 12:42 PM

Running a successful marketing campaign isn’t totally unlike competing in the Winter Olympics. While you may not train 12 hours a day preparing to play ice hockey, ski-jump, or participate in curling; your campaigns are the product of your hard work and dedication. Your advertising strategy should focus on setting goals, eliminating weaknesses, and performing to the best of your ability every day.

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Tags: Wicked Local, Customer Engagement, Marketing

Creating Consumer Engagement at Events

Posted by Nick Pizzolato on Tue, Feb 06, 2018 @ 01:12 PM

Live events offer a great opportunity for you to showcase your products and services to consumers who are looking to engage with businesses like yours. An event allows you to meet with potential customers face-to-face and present your goods or services to them in person.

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Tags: Wicked Local, Customer Engagement, Marketing, live event

Our Favorite Super Bowl Commercial

Posted by Nick Pizzolato on Mon, Feb 05, 2018 @ 01:25 PM

 
Besides football, the Super Bowl is known for funny and creative commercials. One of our favorite ads was Groupon's, which featured support for local businesses.
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Tags: Small Business, Wicked Local

7 Steps to a Successful Display Advertising Strategy

Posted by Nick Pizzolato on Fri, Feb 02, 2018 @ 01:40 PM

Here are 7 steps you can use to help build a successful display advertising strategy.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, display advertising

Pros and Cons of Marketing with Snapchat

Posted by Nick Pizzolato on Thu, Feb 01, 2018 @ 02:42 PM

Social media networks are great tools to use to engage with consumers. One particular network, Snapchat, is growing in popularity. Snapchat is an image and video messaging app, with 178 million daily active users. A majority of those users are between the ages of 18-34, a key consumer demographic. Knowing how valuable these customers are, businesses have begun to market themselves with the app.

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Tags: Social Media, Wicked Local, Customer Engagement

Facebook's New Algorithm and Your Business

Posted by Nick Pizzolato on Tue, Jan 30, 2018 @ 12:52 PM

Facebook is always trying to improve their user experience by adjusting the algorithm that controls how their newsfeed works. This key piece of evolving code is essential in understanding how and when posts are seen by consumers. Earlier this month, they updated this algorithm again. Here is how it may effect your business.

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Tags: Social Media, Digital Marketing, Wicked Local, Customer Engagement