Infographic: Direct Mail by the Numbers

Posted by Nick Pizzolato on Tue, May 23, 2017 @ 02:07 PM

Direct mail marketing continues to be an effective way for your business to reach consumers. Here are five facts about direct mail marketing.

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Tags: Wicked Local, Infographic, Direct Mail

Enhancing Your Business with an Updated Website

Posted by Nick Pizzolato on Tue, May 16, 2017 @ 01:23 PM

Your website is the digital hub for your business. It’s where customers are directed to visit when they find your business during a web search or click on a digital ad. You can use it for promotional announcements and as a home for your landing pages. Your site needs to be more than just a static informational page. An updated website can help your business grow and prosper.

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Tags: Digital Marketing, Websites, Wicked Local

Promoting Your 2017 Readers Choice Award

Posted by Nick Pizzolato on Mon, May 15, 2017 @ 02:15 PM

For twenty-two years, Wicked Local’s Readers Choice Awards have been given to businesses based on the votes of their customers. The awards are a testament to a brand’s devotion to their consumers and community by offering the best products and services in the area. For a community business, there is no greater honor than for its residents to acknowledge your hard work.

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Tags: Readers Choice, Wicked Local

Throwback Thursday: Iron Works in Weymouth

Posted by Nick Pizzolato on Thu, May 11, 2017 @ 03:54 PM

From 1837 to 1886, the Weymouth Iron Company produced wheels, nails, and other items from their campus located on Whitman’s Pond in Weymouth. When running at full capacity, the iron works employed up to 275 people, some of which lived in homes that were built for them near the mill. The company owned the water privileges for Weymouth’s Back River, which allowed them to easily transport raw material to the factory and finished products to merchants.

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Tags: Wicked Local, Throwback Thursday

Learning the Lingo: Brand Awareness

Posted by Nick Pizzolato on Mon, May 08, 2017 @ 01:29 PM

Brand awareness is at the core of every business’s marketing plan, it’s about creating ways to make your business memorable to consumers. A great brand awareness strategy can make consumers think of your brand by just seeing an image or hearing a song.

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Tags: Wicked Local, Learning the Lingo, Customer Engagement

Throwback Thursday: Then and Now - Newton Corner

Posted by Nick Pizzolato on Thu, May 04, 2017 @ 03:10 PM

Newton Corner is a busy commercial district that is a hub for retail and other types of businesses in the greater Boston area. Here’s what Newton corner looked like at the turn of the 20th century.

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Tags: Wicked Local, Throwback Thursday

Five Facts about Small Businesses

Posted by Nick Pizzolato on Wed, May 03, 2017 @ 12:59 PM

This week is National Small Business Week. To celebrate, here are five facts about small businesses. Read More

Tags: Wicked Local

10 Ways to Make Mother's Day Special

Posted by Nick Pizzolato on Tue, May 02, 2017 @ 12:33 PM

Here are ten ideas to help you make Mother’s Day special for your customers.

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Tags: Wicked Local, Customer Engagement, holiday

Bring Your Business to Wicked Local U: Home

Posted by Nick Pizzolato on Mon, May 01, 2017 @ 01:55 PM

If you ask a homeowner what they would like to change about their home, they’ll probably give you a list of the work that needs to be done. If you operate a business that specializes in home improvements, you know how important it is to connect with these consumers as they begin to plan the scope of their work. Bringing your business to a live event that is focused on engaging with these customers will help create a connection with them when they are ready to tackle their home improvement project.

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Tags: Wicked Local, Customer Engagement, live event

April Blog Rewind: Engaging with Customers Through Digital Advertising

Posted by Nick Pizzolato on Wed, Apr 26, 2017 @ 12:43 PM


In April the Wicked Local Media Solutions Blog focused on helping businesses understand how digital marketing can grow their brand. Advertising your business online can take many forms. Your business can buy traditional digital ads or decide to sponsor a full site takeover. Using social media, you can insert your marketing message into the feed of prospective consumers or promote your brand by sponsoring a quiz or another piece of digital content.

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Tags: Wicked Local, Customer Engagement