Blog

Throwback Thursday: A Knitting Factory in Newton

Posted by Nick Pizzolato on Thu, Mar 02, 2017 @ 11:19 AM

In 1922, George Earnshaw, born in West Roxbury, moved the Earnshaw Knitting Mill from Chicago, IL to Newton, MA. At its peak, his textile mill employed more than 1,000 people who designed and manufactured a children’s clothing line, called Vanta, that didn’t require pins or buttons when worn.

Read More

Tags: Wicked Local, Throwback Thursday

February Blog Rewind: Getting Involved with Customers

Posted by Nick Pizzolato on Wed, Mar 01, 2017 @ 10:57 AM

In February, the Wicked Local Media Solutions blog focused on ways to help connect your business with customers, both old and new. While polls were open for the Readers Choice Awards, we offered suggestions you could use to help promote your brand to win an award. For those business owners looking to attract new customers, an OnTarget Display Advertising campaign is a great opportunity to have your digital ads engage with consumers.

Read More

Tags: Wicked Local

Why Become a Paperless Business?

Posted by Nick Pizzolato on Mon, Feb 27, 2017 @ 11:44 AM

Consider how many ways your business uses computers so it can run effectively. Inventory and sales are monitored by the same system. You might keep track of payroll through a computer or communicate with vendors through email. These automations help your business operate smoothly, but it also lowers your dependence on paper.

Read More

Tags: Small Business, Wicked Local

Keeping Your Biz OnTarget

Posted by Nick Pizzolato on Fri, Feb 24, 2017 @ 12:50 PM

Learn more about how OnTarget Display Advertising works.

Read More

Tags: Wicked Local

Learning the Lingo: The Internet of Things

Posted by Nick Pizzolato on Wed, Feb 22, 2017 @ 07:00 AM

Every year, digital marketing strategies seem to advance at lightning speeds. As fast as technology evolves, so do the opportunities to introduce your business to consumers.

Read More

Tags: Wicked Local, Learning the Lingo

Creating a Direct Email Campaign

Posted by Nick Pizzolato on Tue, Feb 21, 2017 @ 11:35 AM

Direct email marketing offers business owners the opportunity to find new customers through an email message. This strategy is intended to raise consumer awareness and make it as easy as possible for sales leads to become customers.

Read More

Tags: Wicked Local, Email Marketing

Throwback Thursday: A Bike Store in Brockton

Posted by Nick Pizzolato on Thu, Feb 16, 2017 @ 02:30 PM

There are some businesses, that have always been able to fill a need in their community. While technology and styles may change over the years, some products remain timeless and customers will always depend on local businesses to have solutions to their problems.

Read More

Tags: Wicked Local, Throwback Thursday

Finding Ways to Engage New Customers

Posted by Nick Pizzolato on Tue, Feb 14, 2017 @ 11:57 AM

You love your faithful customers. These folks have helped your community business thrive. But, as much as you appreciate their support, you also know that it takes new customers to grow your small business.

Read More

Tags: Wicked Local, Customer Engagement

Last Chance to Get Out The Vote!

Posted by Nick Pizzolato on Mon, Feb 13, 2017 @ 11:55 AM

There are just a few days left to encourage local customers to vote for your business in the 22nd Readers Choice Awards. In these waning hours, it’s more important than ever to engage customers as you ask for their support.

Read More

Tags: Readers Choice, Wicked Local

Throwback Thursday: Main Street in Hingham

Posted by Nick Pizzolato on Thu, Feb 09, 2017 @ 11:52 AM

Main Streets in America represent the strength small businesses have in every community.  They are the backbone of local economies and provide cities and towns with products, services, and jobs. This picture shows a section of Main Street in Hingham in the early 20th century.

Read More

Tags: Wicked Local, Throwback Thursday