Learning the Lingo: Big Data Analysis

Posted by Nick Pizzolato on Tue, Apr 25, 2017 @ 12:29 PM

The phrase big data analysis may seem daunting and a little frightening. However, big data analysis refers to the act of merging shopper information you’ve collected and public consumer statistics to help you build a successful marketing strategy. This allows you to target specific customers and demographics more easily, and will offer you the opportunity to reach your audience more effectively.

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Tags: Wicked Local, Learning the Lingo, Customer Engagement

Throwback Thursday: Crowded Businesses in Newton

Posted by Nick Pizzolato on Thu, Apr 20, 2017 @ 01:26 PM

It’s a great feeling when you look at your store window and see a line of customers at your door. This photo, taken in Newton in 1978, shows a group of men and women waiting for a sale at a local shoe store. However, if you are any of the other businesses in this shopping center, I’m sure you’re excited at this turnout. That’s what is great about thriving community businesses, the success of one leads to the success of all.

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Tags: Wicked Local, Throwback Thursday

Planning Your Summer Advertising Campaign in the Spring

Posted by Nick Pizzolato on Tue, Apr 18, 2017 @ 01:52 PM

This summer, between vacationers who visit Massachusetts for recreation, and local residents who spend a little extra time out of the office, your business will be buzzing. The summer is about keeping customers happy and your business on track. Take time in the spring to create a marketing strategy that will free you up to focus on providing the best service possible during this time.

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Tags: Wicked Local, Customer Engagement

Throwback Thursday: The Boston Marathon Returns

Posted by Nick Pizzolato on Thu, Apr 13, 2017 @ 12:49 PM

On Monday, Patriots Day, thousands of runners will participate in the 121st running of the Boston Marathon. The oldest marathon in the nation will welcome athletes from around the world, and hundreds of thousands of spectators will line the course from Hopkinton to Boston to cheer for friends, family, and total strangers. It’s an annual experience unlike any other, as members of the community, both consumers and businesses, help make the 26.2 mile race a giant block party.

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Tags: Wicked Local, Throwback Thursday

Finding an Influencer for Your Business

Posted by Nick Pizzolato on Wed, Apr 12, 2017 @ 01:07 PM

Every business has at least one special customer. That guest you can call by their name, and a quick shopping trip that can lead to a thirty minute conversation. While it’s great to have their financial support for your store, it’s even better when they can help influence other consumers to shop at your store too.

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Tags: Small Business, Wicked Local, Customer Engagement

The Marathon of Marketing Your Business

Posted by Nick Pizzolato on Tue, Apr 11, 2017 @ 01:12 PM

Running a successful marketing campaign takes planning and plenty of training, in the same way an athlete prepares for a marathon. By slowly introducing your company to customers, and keeping your marketing message consistent, your business won’t be lost to customers and will become a trusted and recognizable brand.

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Tags: Small Business, Wicked Local

Learning the Lingo: Site Takeover

Posted by Nick Pizzolato on Mon, Apr 10, 2017 @ 01:25 PM

A successful digital marketing campaign is measured by how many customers click on your ad. Creating the most amount of exposure possible for your ad will increase the traffic to your site and build brand recognition. A website takeover immediately draws consumer attention to your marketing campaign and increases your overall response rates.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Throwback Thursday: Inside a Brockton Haberdashery

Posted by Nick Pizzolato on Thu, Apr 06, 2017 @ 02:17 PM

They say that clothes make the man, and that was never more true when almost everything you wore had to be custom fit. Haberdasheries, like this one in Brockton, were stores that specialized in making or ordering custom clothes for men in the late 1800s and early 1900s. These early fashion boutiques provided men with shirts, pants, ties, suspenders, hats, and anything else a man may need when he needed clothes for work, every day life, and special events.

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Tags: Wicked Local, Throwback Thursday

The Basics to Buying Ads Online

Posted by Nick Pizzolato on Wed, Apr 05, 2017 @ 02:20 PM

Every year, the digital marketplace grows. Consumers are given new tools to make purchases easier and businesses are presented with new opportunities to reach customers. At the core of all of these advancements however, are websites. Your business can still find ways to reach customers using new web advertising techniques.

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Tags: Digital Marketing, Wicked Local

A Visual Guide to Advertising on Instagram

Posted by Nick Pizzolato on Tue, Apr 04, 2017 @ 01:50 PM

With 400 million daily active users and 95 million photos and videos shared every day, Instagram has become a popular medium for businesses to promote their products, services, and brand. Advertising on Instagram can help your business engage with new customers, build a larger fan base, or even direct people to your physical store. Instagram can be a great tool to help your brand engage with consumers.

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Tags: Digital Marketing, Wicked Local