Blog

Throwback Thursday: Quincy Tire Shop in the 1900s

Posted by Nick Pizzolato on Thu, Jan 26, 2017 @ 12:58 PM

Finding a tire store these days isn’t difficult, but I’m willing to bet, in the early 1900s, this store in Quincy was one of a kind.

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Tags: Wicked Local, Throwback Thursday

Infographic: Strategies for Your Readers Choice Campaigns

Posted by Nick Pizzolato on Wed, Jan 25, 2017 @ 03:10 PM

Here are some ways you can create engagement with your customers during the Readers Choice Awards.

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Tags: Readers Choice, Wicked Local

Three Ways to Become an Ecommerce Hero

Posted by Nick Pizzolato on Tue, Jan 24, 2017 @ 11:47 AM

Building a successful business in the 21st century requires you to have a robust digital marketing strategy and a website that offers consumers a great shopping experience. Creating an online environment that makes your customers feel as welcome as they would in your store is the key to having success.

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Tags: Small Business, Wicked Local

Engaging with Consumers Through OnTarget Marketing

Posted by Nick Pizzolato on Mon, Jan 23, 2017 @ 12:43 PM

As technology evolves and continues to offer more ways we can engage with digital content, business owners gain more opportunity to connect with consumers. Investing in OnTarget marketing will bring your marketing campaign to potential customers as they search for certain keywords, travel near your business, or visit your website.

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Tags: Digital Advertising, Wicked Local

Be a part of the Winter Funcation

Posted by Nick Pizzolato on Fri, Jan 20, 2017 @ 10:47 AM

Winter break. For students, it’s a welcome reprieve from homework and classrooms. But for the parents, trying to find activities for their kids to take part in, it can be a real challenge.

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Tags: Wicked Local, live event

Finding Your Voice on Social Media

Posted by Nick Pizzolato on Tue, Jan 17, 2017 @ 02:57 PM

Here are some ways your business can use social media to connect with consumers.

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Tags: Social Media, Wicked Local

Getting Involved in Your Chamber of Commerce

Posted by Nick Pizzolato on Mon, Jan 16, 2017 @ 01:34 PM

As a business owner, your goal is to ultimately create a relationship with the members of your community, not only with your consumers, but with other businesses too. Your local chamber of commerce can offer you resources to help grow your audience and strengthen ties with other local businesses.

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Tags: Small Business, Wicked Local

Throwback Thursday: Digging out of a Storm

Posted by Nick Pizzolato on Thu, Jan 12, 2017 @ 02:38 PM

Last weekend, Massachusetts experienced its first Nor'easter of 2017. This picture, taken in 1939, shows just how much snow removal has changed over the years.

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Tags: Wicked Local, Throwback Thursday

Using Bundled Advertising to Connect with an Entire Audience

Posted by Nick Pizzolato on Tue, Jan 10, 2017 @ 11:46 AM

As a business owner, there are many different options for you to explore when looking to prepare a marketing strategy. Thanks to the internet and digital content, you can now broadcast your message to a larger and more diverse audience. But, that doesn’t mean you should ignore print media and their digital properties, because a new study shows that their audience is still strong and values content across multiple platforms.

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Tags: Small Business, Wicked Local, Customer Engagement

Getting Your Business Ready for the Readers Choice Awards

Posted by Nick Pizzolato on Mon, Jan 09, 2017 @ 12:09 PM

A new year means new opportunities await your business. There will be new trends to follow, and new marketing strategies you can explore to attract new customers. While some of these things are in flux, one thing remains constant, and that’s the Readers Choice Awards.

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Tags: Readers Choice, Wicked Local