Blog

Learning the Lingo: A/B Testing

Posted by Nick Pizzolato on Mon, Oct 24, 2016 @ 01:38 PM

Finding ways to have customers engage with your business can be tricky. It’s a constant balancing act to find the words and promotions that connect with consumers and encourage them to choose your store. But, you shouldn’t guess at what the formula is to create engagement. It takes a steady plan with a lot of options available to help you build a winning equation. A/B testing helps you find the best way to reach and connect with your audience.

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Tags: Small Business, Wicked Local, Learning the Lingo

Throwback Thursday: The Cranberry Harvest

Posted by Nick Pizzolato on Thu, Oct 20, 2016 @ 12:22 PM

One of the oldest and most successful industries in Massachusetts is the cranberry industry. The tart berry, known best for its juice and as a fixture on the Thanksgiving table, has been farmed in bogs on the cape and on the south coast since settlers first arrived to the area. Here is a group of farmers collecting cranberries the old way, before technology made their job easier, and prettier.

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Tags: Wicked Local, Throwback Thursday

The 2nd Annual Best Years Expo

Posted by Nick Pizzolato on Mon, Oct 17, 2016 @ 02:00 PM

Last year, more than 5,000 men and women in their 50s, 60s, and 70s attended Wicked Local’s Best Years Expo, an event designed to provide resources and information to baby boomers as they approach the next step in their lives. This year, the Best Years Expo is back and promises to be just as informative, accessible, and fun. Sponsored by Steward Health Care, the Expo will again bring together local businesses and customers on Saturday, October 29th.

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Tags: Wicked Local, live event

Building Brand Loyalty

Posted by Nick Pizzolato on Wed, Oct 12, 2016 @ 02:54 PM

As a business owner, brand loyalty is how you build a loyal following. You want every customer who spends money on your products or services to be a return customer. You want them to feel comfortable coming to you in case of an emergency or if they just feel like shopping. Creating a relationship with your audience requires dedication, but it also creates a strong bond between consumer and business. Here are three ideas to help you strengthen brand loyalty

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Tags: Small Business, Wicked Local, Customer Engagement

Preparing your Business for a Specific Demographic at Events

Posted by Nick Pizzolato on Tue, Oct 11, 2016 @ 02:57 PM

Attending events and business expos are an excellent tool to meet with customers and partake in face-to-face marketing. But not every event is the same. They have different audiences and attract a variety of demographics. Although your business may offer products and services for men and women of any age, you can’t attend every event with the same sales plan. Your featured items and sales pitches must relate to the specific audience.

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Tags: Small Business, Wicked Local, live event

Six Facts About Advertising with Video

Posted by Nick Pizzolato on Mon, Oct 10, 2016 @ 02:15 PM

Creating a video marketing message has never been easier. High quality cameras can fit in the palm of your hand and are now a part of any smart phone or tablet. Using videos in your email and social media marketing campagins help build consumer awareness and can lead to more sales conversions. Here are six reasons why using videos will help your business.

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Tags: Small Business, Wicked Local, Video, Infographic

Throwback Thursday: Preparing for Class at Wicked Local U

Posted by Nick Pizzolato on Thu, Oct 06, 2016 @ 11:39 AM

As young students, we saw going to school as a chore. In elementary school we were bummed out by homework and at the start of high school we feared the pop quiz. But at some point, we all found a class we could understand and even find fun. Whether it be math, shop, history, literature, or a science course, there was usually a topic that would excite an individual and encourage them to expand their mind. This college classroom is full of students who are deeply invested in what seems to be a very serious class.

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Tags: Wicked Local, Throwback Thursday

It's Never Too Early to Prepare your Business for the Holiday Season

Posted by Nick Pizzolato on Wed, Oct 05, 2016 @ 01:40 PM

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.

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Tags: Social Media, Seasonal Marketing, Wicked Local, Mobile, Marketing, Email Marketing

5 Facts About Print Advertising

Posted by Nick Pizzolato on Tue, Oct 04, 2016 @ 12:49 PM

There's no denying that we live in a digital age, but here are five facts to show that print advertising is still effective at engaging customers.

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Tags: Wicked Local, Marketing, Print

Four Reasons Your Business Should Play Music

Posted by Nick Pizzolato on Mon, Oct 03, 2016 @ 12:45 PM

As a business owner, you want customers to feel comfortable in your store. Consumers who feel relaxed tend to stay longer, increasing your opportunity to offer them more services and merchandise. While a well trained sales staff will work hard to keep a guest engaged, one of the easiest ways to create a welcoming environment is to have music playing for customers to enjoy.

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Tags: Small Business, Wicked Local