Blog

Throwback Thursday: Preparing for Class at Wicked Local U

Posted by Nick Pizzolato on Thu, Oct 06, 2016 @ 11:39 AM

As young students, we saw going to school as a chore. In elementary school we were bummed out by homework and at the start of high school we feared the pop quiz. But at some point, we all found a class we could understand and even find fun. Whether it be math, shop, history, literature, or a science course, there was usually a topic that would excite an individual and encourage them to expand their mind. This college classroom is full of students who are deeply invested in what seems to be a very serious class.

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Tags: Wicked Local, Throwback Thursday

It's Never Too Early to Prepare your Business for the Holiday Season

Posted by Nick Pizzolato on Wed, Oct 05, 2016 @ 01:40 PM

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.

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Tags: Social Media, Seasonal Marketing, Wicked Local, Mobile, Marketing, Email Marketing

5 Facts About Print Advertising

Posted by Nick Pizzolato on Tue, Oct 04, 2016 @ 12:49 PM

There's no denying that we live in a digital age, but here are five facts to show that print advertising is still effective at engaging customers.

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Tags: Wicked Local, Marketing, Print

Four Reasons Your Business Should Play Music

Posted by Nick Pizzolato on Mon, Oct 03, 2016 @ 12:45 PM

As a business owner, you want customers to feel comfortable in your store. Consumers who feel relaxed tend to stay longer, increasing your opportunity to offer them more services and merchandise. While a well trained sales staff will work hard to keep a guest engaged, one of the easiest ways to create a welcoming environment is to have music playing for customers to enjoy.

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Tags: Small Business, Wicked Local

Throwback Thursday: Zombie Walk in Salem

Posted by Nick Pizzolato on Thu, Sep 29, 2016 @ 12:28 PM

There is no better place to spend weekends in October than in the most ghoulish city in the Commonwealth, Salem, Massachusetts. Throughout the month, the city of witches holds events that are a little bit spooky, a little bit creepy, but a LOT of fun. This Saturday, the Salem Zombie Walk 2016 is takes place. It’s one of the few times, where I think the name pretty much explains the event.

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Tags: Wicked Local, Throwback Thursday

September Blog Rewind: Reaching out to Customers

Posted by Nick Pizzolato on Wed, Sep 28, 2016 @ 01:05 PM

In September, the Wicked Local Media Solutions blog focused on sharing strategies that would help small businesses develop relationships in their community. Whether it’s attending an expo or event to meet face-to-face with customers, investing in youth athletics to build brand recognition, or finding a way to connect with consumers using digital media, we want your business to have the tools to build a great marketing campaign.

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Tags: Small Business, Wicked Local, Video, Infographic

Learning the Lingo: Episodic Content

Posted by Nick Pizzolato on Tue, Sep 27, 2016 @ 02:10 PM

When you create a marketing plan, you need a narrative that your audience will engage with. Customers want to feel like they are a part of the buying process, and are not satisfied in just reading a sales pitch. They want to know the full story of a business or product and learn how it can help them. They want a compelling story, and as a business owner, you should consider this when building your advertising strategy.

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Tags: Wicked Local, Learning the Lingo, Marketing

Infographic: Five Facts for Attending Business Expos

Posted by Nick Pizzolato on Mon, Sep 26, 2016 @ 02:53 PM

Bringing your business to an expo can be a very effective way to market yourself to consumers. Here are five statistics that will encourage you to use event marketing.

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Tags: Wicked Local, Marketing, live event

Wicked Local U: A Day of Learning

Posted by Nick Pizzolato on Thu, Sep 22, 2016 @ 01:28 PM

“Knowledge is power,” is an old saying that helps to inspire students, at every level, get through their studies. It’s also a philosophy that can apply to those of us who aren’t presently enrolled in classes. When we expand our minds, we increase our capacity to understand current events and interpret past actions. People should never stop learning, and Wicked Local U is your opportunity to gain knowledge about science, technology, economics, culture, and health from local experts!

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Tags: Wicked Local, live event

Throwback Thursday: Somerville's "What the Fluff" Festival

Posted by Nick Pizzolato on Thu, Sep 22, 2016 @ 11:01 AM

Every September, the city of Somerville, Massachusetts celebrates its most famous export, marshmallow fluff. For eleven years, Union Square Main Streets has hosted the “What the Fluff” festival in Union Square, a day that is focused on the gooey, sugary treat that was founded ninety-nine years ago by Archibald Query.

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Tags: Wicked Local, Throwback Thursday