Blog

Marketing Your Business for the Fall and Winter

Posted by Nick Pizzolato on Tue, Aug 23, 2016 @ 12:45 PM

As the summer months wind down, it’s time for your business to focus on engaging with local consumers instead of the vacationing customers. During the fall and winter, you can use days of national recognition to help raise the profile of your business within your community. Here are some ideas to keep in mind while planning your marketing campaign for the last five months of the year.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Four Ways for You to Use LinkedIn

Posted by Nick Pizzolato on Mon, Aug 22, 2016 @ 01:27 PM

When businesses think about marketing on social media, they look toward connecting with customers through Facebook, Instagram and Twitter. These channels offer the opportunity to connect with consumers and encourage engagement. Your social media marketing does not have to be limited to just these three mediums though. By incorporating LinkedIn into your digital strategy, your business can create new relationships and become a trusted community resource.

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Tags: Social Media, Wicked Local, Marketing

Throwback Thursday: The Rochester County Fair

Posted by Nick Pizzolato on Thu, Aug 18, 2016 @ 11:58 AM

The end of Summer brings warm days and offers a few nice weekends to have some close-to-home fun before Fall sets in. It’s not out of the ordinary to discover a local county fair or festival in your area, as communities come together and look to celebrate local businesses at the end of the season. For instance, this weekend, you can take part in the 17th Annual Rochester County Fair in Rochester, Massachusetts.

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Tags: Wicked Local, Throwback Thursday

Simply the Best: Marketing with your Readers Choice Award

Posted by Nick Pizzolato on Wed, Aug 17, 2016 @ 11:57 AM

It’s been nearly two months since the Wicked Local Readers Choice Awards were announced and hopefully your business is still inspired by that achievement. Of all the businesses in your community, your customers chose yours as one of the best in the area. You have been successful in not only sharing an engaging marketing message, but also by providing your consumers with a product or service that can’t be beat. As the year goes on, and the initial news begins to fade, remind them of your excellent record of service.

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Tags: Readers Choice, Small Business, Wicked Local, Marketing

Marketing Ideas for Labor Day Weekend

Posted by Nick Pizzolato on Tue, Aug 16, 2016 @ 12:35 PM

In 1894, Labor Day became a federal holiday to honor union laborers and allow them to have a long weekend to spend with their family. It’s timing, the first Monday in September, has led it to be known as the unofficial end of summer. It’s (theoretically) the last time families and friends can enjoy a short vacation with each other outdoors before the weather starts to become cooler. It’s also a great time for your business to try and engage with customers looking for end of summer deals.

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Tags: Small Business, Wicked Local, Marketing

Video: Reaching Out to Back to School Shoppers

Posted by Nick Pizzolato on Mon, Aug 15, 2016 @ 01:25 PM

The back to school consumer market has grown by 42% during the last ten years. Watch this video to find out why you should be reaching out to these customers.

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Tags: Wicked Local, Video, Marketing

Four Ways Watching the Olympics Can Inspire Your Marketing

Posted by Nick Pizzolato on Wed, Aug 10, 2016 @ 01:15 PM


For the last four days, the Olympics have captivated the nation as American and global athletes perform at the highest level on the international stage. However, part of spectacle isn’t just marveling at how strong and composed the athletes are under pressure, but also how the games are broadcasted to viewers. Whether it’s watched on TV, viewed online, read in the paper, or streamed on your mobile device, for two weeks the Olympics are a part of the national conversation.

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Tags: Small Business, Wicked Local, Marketing

Using Special Sections to Connect with Customers

Posted by Nick Pizzolato on Tue, Aug 09, 2016 @ 12:04 PM

As summer begins to wind down and the weather starts to turn cold, people will begin to make plans to fix and update their homes for the winter. During this time, homeowners are going to be looking for new trends, tools, materials, appliances, and professionals to complete large and small scale jobs. By advertising your business in a home improvement special section, consumers will see who you are and what you have to offer.

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Tags: Small Business, Wicked Local, Marketing, Print

5 Things your Business Can Do at an Event to Spark Interest

Posted by Nick Pizzolato on Wed, Aug 03, 2016 @ 12:24 PM

Bringing your business to expos and events can help build exposure for your brand and introduce you to new customers. However, each event is different, and you need to create a plan for specific shows. If you’re unaware of the tone of a certain expo, you may not be able to connect with the target demographic. Selecting events that are designed to create energy and build consumer engagement helps boost the opportunity your business has to build a relationship.

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Tags: Small Business, Wicked Local, Marketing, live event

July Blog Rewind: Summer Time Changes

Posted by Nick Pizzolato on Mon, Aug 01, 2016 @ 12:26 PM

The summer is a great time for businesses to review their marketing strategy. Because it’s a literal and figurative break in the calendar, you are able to review your campaigns and set new goals. In July, Wicked Local Media Solutions shared strategies for your business to look for new customers through multimedia advertising bundles and social media packages. Plus, we also shared some big news at the end of July when we announced a site redesign all of our weekly Wicked Local websites.

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Tags: Small Business, Wicked Local