Blog

4 Tips to Prepare Your Summer Marketing Plan

Posted by Nick Pizzolato on Wed, May 25, 2016 @ 12:03 PM


This summer, Massachusetts will welcome vacationers from across the nation and the globe to spend time at our beaches and campgrounds. For many businesses, these precious months, sandwiched between Memorial Day and Labor Day, provide a large chunk of their annual income. For the season to be profitable, you are looking to connect with as many consumers as possible. By preparing a marketing campaign for your business now, you will be able to execute an engaging message all summer long.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Shining a Spotlight on Your Business with a Readers Choice Award

Posted by Nick Pizzolato on Tue, May 24, 2016 @ 01:39 PM

As a small business owner, it can be difficult to make your brand stand out among the competition. Depending on the number of stores in your area, creating a message that is truly unique may sometimes seem impossible. However, receiving a local award gives you an edge to use in your marketing. Showcasing your Readers Choice Award in your advertising allows your business to take center stage.

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Tags: Readers Choice, Small Business, Wicked Local

News and Trends: Twitter Commits to Content

Posted by Nick Pizzolato on Mon, May 23, 2016 @ 12:36 PM

Since 2009, businesses have used Twitter as a way to connect with followers. Twitter’s 140 character limit is unlike other social media sites that allow users to write paragraphs. The brevity of the post makes the content unique, but it also requires it to be concise and clear.

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Tags: Wicked Local, News & Trends

Throwback Thursday: Fore River Shipyard

Posted by Nick Pizzolato on Thu, May 19, 2016 @ 11:17 AM

If you grew up in any of the coastal communities in Massachusetts, you probably spent a fair amount of time watching boats glide across the water. Since the first European settlers landed here, life on the water has been second nature to Commonwealth residents. For more than 200 years, our local economy has flourished because of the work done by merchants, fishermen, whalers, and boat builders. There’s a good chance you, or someone you know, has made their living on the deck of a ship. From 1901 to 1986, the Fore River Shipyard was one the region’s leading boat manufacturers.

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Tags: Wicked Local, Throwback Thursday

Big Marketing Strategies that Small Businesses Can Use

Posted by Nick Pizzolato on Tue, May 17, 2016 @ 01:12 PM



All great marketing campaigns have one thing in common, they want to engage consumers and encourage them to make a purchase. Global corporations spend millions of dollars producing commercials that they hope will create an emotional connection with customers for this reason. As a local business, your budget may be small, but you can learn from these popular campaigns, and build similar strategies that will be effective in your local market.

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Tags: Small Business, Wicked Local

Building Consumer Trust By Using Local Awards

Posted by Nick Pizzolato on Mon, May 16, 2016 @ 11:57 AM

The one thing that every business has in common is that they are always looking for ways to build consumer engagement. It’s great when customers consider you an industry leader, because they will turn to you for solutions, however, showing them you are also a valued member of the community can help you build their trust. Knowledge shows expertise, but if you are demonstrating that your business is reliable and personable, that will help you build a relationship with local consumers.

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Tags: Readers Choice, Small Business, Wicked Local

Throwback Thursday: Pleasure Island in Wakefield

Posted by Nick Pizzolato on Thu, May 12, 2016 @ 11:40 AM

When I think of amusement parks, I automatically think of destination vacations in warm weather locations. Admittedly, this is unfair, because in the last two years I’ve celebrated local parks like Edaville Railroad and learned about a popular 19th century amusement park in Hingham. In the 1960s, Massachusetts residents didn’t need to travel to Anaheim, California to find roller coasters, A-list celebrities, or stage shows; they could visit Pleasure Island in Wakefield.

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Tags: Wicked Local, Throwback Thursday

Infographic: The 2016 Readers Choice Awards

Posted by Nick Pizzolato on Wed, May 11, 2016 @ 01:09 PM

The Readers Choice Awards are a tradition in Eastern Massachusetts. They have become an event that people eagerly anticipate at the start of every year. Consumers look forward to this time of year to show their support for their favorite local business. And businesses love using the Readers Choice Awards as a way to engage with new and loyal customers.

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Tags: Readers Choice, Small Business, Wicked Local

Video: Four Ways to Celebrate Your Readers Choice Award

Posted by Nick Pizzolato on Tue, May 10, 2016 @ 12:54 PM

The votes are almost tallied and next month we will begin to announce which businesses won the 2016 Readers Choice Awards! When the results come in, you will want to be ready to thank your customers and celebrate your win. Check out this quick video and see four ways your business can share the big news!

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Tags: Readers Choice, Small Business, Wicked Local

Learning the Lingo: Geo-Fencing

Posted by Nick Pizzolato on Mon, May 09, 2016 @ 10:46 AM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: geo-fencing.

The goals of any digital marketing campaign are similar to those of traditional marketing strategies. You want to stay involved with current customers and also reach out to new ones. However, the biggest difference is that when you use digital advertising, you can target customers immediately and directly. Now, using a “geo-fencing” strategy you can engage with consumers as they enter your community.

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Tags: Wicked Local, Learning the Lingo