Blog

Preparing Your Business for Back to School Customers

Posted by Nick Pizzolato on Wed, Jul 27, 2016 @ 02:09 PM

It’s hard to believe that the summer is already half over. In just a few weeks time, parents will be making lunches and students will climb aboard busses as the new school year begins. Every year, businesses build marketing strategies for the holiday season and for the start of the summer, but they should also think about creating promotions for those families who are preparing to go back to school.

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Tags: Seasonal Marketing, Small Business, Digital Marketing, Wicked Local, Marketing, Print

The New Wicked Local: All About You

Posted by Nick Pizzolato on Tue, Jul 26, 2016 @ 10:49 AM

This week, the way you experience the Wicked Local network of websites will change drastically. We are thrilled to announce that on Thursday, July 28th, all 160 of our Wicked Local community sites will be relaunched! Our sites will feature a brand new design that will improve user experience and provide advertisers with new and updated ad units that will offer stronger engagement with readers.

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Tags: Wicked Local

Throwback Thursday: Summer Games

Posted by Nick Pizzolato on Thu, Jul 21, 2016 @ 02:38 PM

One of the best things about the summer is getting together with friends and enjoying the long, warm days. This weekend, the weather is predicted to be in the 90s, the perfect temperature to set up a barbecue, jump in the pool, or start a friendly game - of anything.

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Tags: Wicked Local, Throwback Thursday

Using Multimedia Advertising to Reinforce Your Message

Posted by Nick Pizzolato on Wed, Jul 20, 2016 @ 11:55 AM

When your business begins a marketing campaign the long term goal is to convert members of your audience into customers. The challenge is that different audiences turn to different types of mediums to consume their media. By using a multimedia approach for your advertising, not only do you capture more than one demographic group, you also reinforce your message each time they see it.

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Tags: Digital Marketing, Wicked Local, Mobile, Print

3 Ways to Use Promotions to Engage with Customers

Posted by Nick Pizzolato on Mon, Jul 18, 2016 @ 12:36 PM

The most important element of customer service, is creating a positive impression with a consumer. This leads them to trust your business and think of you first when they need a solution. Certainly, the service you provide to a customer is the best way to build this relationship, but to create the spark of engagement, a promotion will help get their attention.

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Tags: Small Business, Digital Marketing, Wicked Local

Throwback Thursday: 120 Years of Revere Beach

Posted by Nick Pizzolato on Thu, Jul 14, 2016 @ 01:05 PM

During the summer, the beaches of Massachusetts are packed full of people looking to beat the heat. Whether it’s local residents who have a day off or out of state visitors on vacation, our coast has always been a destination.

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Tags: Wicked Local, Throwback Thursday

Video: Growing Your Audience with Print, Digital, and Mobile Advertising

Posted by Nick Pizzolato on Tue, Jul 12, 2016 @ 01:52 PM

As a business owner, you are always looking for ways to increase the number of customers that will turn to your brand for solutions. The broader your appeal, the more likely you are to grab the attention of a greater amount of potential consumers. When you use multimedia marketing, you create print, digital, and mobile ads that connect with an audience and expand your reach across multiple platforms. Wicked Local Media Solutions has an advertising package that will help you reach more customers through a multimedia advertising strategy. Watch this video to learn more.

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Tags: Digital Advertising, Small Business, Wicked Local, Print

Multimedia Advertising Builds Local Business Success

Posted by Nick Pizzolato on Mon, Jul 11, 2016 @ 11:30 AM

Multimedia advertising is a great way for your business to connect with readers and strengthen your brand. You can reach more customers by advertising in print, on the internet, and on mobile devices. Read More

Tags: Digital Marketing, Wicked Local, Print

Throwback Thursday: Grist Mill at Wayside Inn

Posted by Nick Pizzolato on Thu, Jul 07, 2016 @ 11:57 AM

Across Massachusetts there are landmarks that welcome visitors to explore local history. Tiny pockets of what life was like before our modern conveniences. In Sudbury, the Grist Mill at Wayside Inn has operated as a functional mill and as an educational tool since the early 1900s.

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Tags: Wicked Local, Throwback Thursday

Facebook's New Changes and How it Effects Your Business

Posted by Nick Pizzolato on Wed, Jul 06, 2016 @ 11:16 AM

Using social media to market your business is a very reliable tool. These platforms allow your business to be informative and creative when engaging with consumers. Sharing pictures, videos, and messages to customers are all proactive activities you can do to encourage interaction. However, last week, Facebook announced that it would be changing the way content will appear on newsfeeds, forcing your business to evolve its social media marketing strategy.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local