Facebook's New Changes and How it Effects Your Business

Posted by Nick Pizzolato on Wed, Jul 06, 2016 @ 11:16 AM

Using social media to market your business is a very reliable tool. These platforms allow your business to be informative and creative when engaging with consumers. Sharing pictures, videos, and messages to customers are all proactive activities you can do to encourage interaction. However, last week, Facebook announced that it would be changing the way content will appear on newsfeeds, forcing your business to evolve its social media marketing strategy.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Connecting with Customers Through Multimedia Advertising

Posted by Nick Pizzolato on Tue, Jul 05, 2016 @ 11:57 AM


Creating opportunities for your business requires a thorough marketing strategy. You need to be consistently building and reinforcing your brand and products to maximize your audience. Your marketing campaign needs to be connected and share one strong message; and it also needs to be accessible over different types of media. Creating a multimedia advertising strategy is your best way of reaching a larger audience and building your brand recognition.

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Tags: Small Business, Digital Marketing, Wicked Local, Mobile, Print

Throwback Thursday: Celebrating the Fourth of July

Posted by Nick Pizzolato on Thu, Jun 30, 2016 @ 11:46 AM

This weekend, communities across Massachusetts will celebrate the anniversary of our nation’s independence with Fourth of July festivities. It won’t be uncommon to drive through towns and see signs for firework displays, cookouts, yard sales, and parades. Afterall, everyone loves a parade.

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Tags: Wicked Local, Throwback Thursday

June Blog Rewind: Engaging and Thanking Your Customers

Posted by Nick Pizzolato on Wed, Jun 29, 2016 @ 11:05 AM

In June, the Wicked Local Media Solutions Blog aimed to help your business find new consumers and thank your loyal customers. Wicked Local is celebrating the 21st Readers Choice Awards, our annual consumer driven awards competition that allows your community to choose their favorite businesses in the area. This year, nearly 400,000 people cast their votes, and last week, we announced the winners. Check to see if your business was a winner. We also offered advice on ways to make your facebook advertising pop, gave you eight questions to ask a prospective hire, reasons why you should advertise on mobile devices, and much more.

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Tags: Small Business, Wicked Local

Ideas for How Your Business Can Use Streaming Video

Posted by Nick Pizzolato on Mon, Jun 27, 2016 @ 02:00 PM

It’s not a secret that streaming video is becoming more popular. Your own Facebook and Twitter feeds are probably full of video messages that are being broadcast live or that were recorded earlier. These videos, which can be easily produced through your tablet or smartphone, are a great way to show the human side of your business, and encourage your followers to engage or share your message. Here are some ideas for how popular types of businesses can use streaming video to enhance their social media presence.

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Tags: Social Media, Small Business, Wicked Local

8 Questions to Ask Your New Hire

Posted by Nick Pizzolato on Tue, Jun 21, 2016 @ 12:23 PM

With summer officially here, your community will be full of high school and college students on break and looking for a job. Some will just be searching for steady work so that they can save for the next semester, but others will take this opportunity to prepare for their future career. As you start to sort through applications and resumes, here are eight useful questions to ask during their interview.

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Tags: Small Business, Wicked Local

Throwback Thursday: Minot's Ledge Lighthouse

Posted by Nick Pizzolato on Thu, Jun 16, 2016 @ 11:54 AM

When we leave land and travel out to sea, it’s not uncommon to look back and see a lighthouse protecting the shore. These warning beacons line the coast of Massachusetts and warn ships of shallow depth, rocky shores, and act as navigation markers to offer them safe passage. Minot’s Ledge Light, located off the coast of Cohasset has protected boats from running aground since the mid-nineteenth century.

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Tags: Wicked Local, Throwback Thursday

Bringing Your Business to Community Events

Posted by Nick Pizzolato on Wed, Jun 15, 2016 @ 01:31 PM

Marketing opportunities for your business can present themselves in many different forms. Traditional and digital media can offer you the space and resources to reach a large extended audience and are designed to create a bond with a customer. But, in the end, the best way to build that rapport, is to actually meet with consumers.

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Tags: Small Business, Wicked Local, live event

Making Your Facebook Ad Stand Out

Posted by Nick Pizzolato on Mon, Jun 13, 2016 @ 01:32 PM

Having your business active on Facebook is an easy and effective way to engage with people who already trust your brand. With more than one million active users a month, Facebook is also a great place to advertise your business to new clients. Facebook offers different styles and ad building strategies for you to consider; but no matter what campaign you lean toward, there are certain things you can do to make your ad be more accessible.

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Tags: Social Media, Digital Advertising, Small Business, Wicked Local

Advertising with Mobile Apps

Posted by Nick Pizzolato on Tue, Jun 07, 2016 @ 11:22 AM

If you have a smartphone, it’s more than likely you have a few favorite apps that you use during the course of the day. Like music, newspapers, or television, smartphones offer users an escape during their day. Phone apps also provide advertisers with the opportunity to capture the attention of consumers as they focus on their screens. They allow your marketing content to be presented clearly and encourages the consumer to engage with your brand.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Mobile