Throwback Thursday: The 120th Boston Marathon

Posted by Nick Pizzolato on Thu, Apr 14, 2016 @ 12:34 PM

Next Monday, on Patriots’ Day, we will watch as 30,000 runners take part in the 120th running of the Boston Marathon. The race, which began in 1897 as a contest between the elite runners of the world, has become a yearly event unlike any other. More than a half million people will line the course and cheer for professional and novice runners, as they attempt to complete the 26.2 mile challenge.

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Tags: Wicked Local, Throwback Thursday

4 Tips to Help You Write Custom Content

Posted by Nick Pizzolato on Wed, Apr 13, 2016 @ 10:47 AM

Custom content is unlike other types of advertising, because the copy is written by you, the business owner, and doesn’t leave the marketing message up to interpretation. It’s content that you use to build anticipation for a promotion or to raise awareness regarding news in your industry. Your words can add a level of experience and authority that an ad may not convey.

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Tags: Digital Advertising, Small Business, Wicked Local, Customer Engagement

Seven Steps to Use Facebook Live to Promote Your Business

Posted by Nick Pizzolato on Mon, Apr 11, 2016 @ 01:08 PM

At the beginning of the year, I wrote that streaming video would be the most popular trend in 2016. This prediction was based just on how many people used the Periscope and Meerkat smartphone apps in 2015. On Wednesday, April 6th, Facebook, announced they would be launching their updated streaming video service “Facebook Live” to all users. In one day, Facebook created the largest streaming video network on the planet, and made it easier for you to promote your small business to everyone on social media.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Video

Throwback Thursday: The Milford Quarry

Posted by Nick Pizzolato on Thu, Apr 07, 2016 @ 10:54 AM

One of my favorite things about living in Massachusetts is that every city and town has something unique to offer to the Commonwealth. Lexington and Concord were a part of the first battles of the Revolutionary War. Plymouth’s economy celebrates the Pilgrims and their first colony. Saugus has one of the oldest iron works in the nation. The town of Milford is home to one of the most productive quarries in the state, and the granite it has produced has become part of the Boston Public Library and Worcester City Hall.

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Tags: Wicked Local, Throwback Thursday

Four Giveaway Items for Your Live Event Booth

Posted by Nick Pizzolato on Wed, Apr 06, 2016 @ 01:40 PM

Live events are designed to help direct consumers to the businesses
they want to meet with. When you’re at an event, next to dozens of other businesses, you need something that will draw the attention of consumers to you, and create a buzz about your business.

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Tags: Wicked Local, Marketing, live event

Three Ways to Create Value in Email Marketing

Posted by Nick Pizzolato on Tue, Apr 05, 2016 @ 12:46 PM

The key to a great email marketing campaign is to create value for your customers. What makes your service, promotion, or product desireable? How can new and returning consumers use it to make their lives easier? These are the questions to ask yourself when developing a communication strategy. But, value isn’t necessarily sharing a link to a great coupon. Value to a consumer is created through creative and directed storytelling. You must provide them with a reason to visit your business. Your business’s value is not built on the products you offer, but how they are presented to customers.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Five Additional Ways to Advertise with Wicked Local

Posted by Nick Pizzolato on Mon, Apr 04, 2016 @ 11:54 AM

For the last two weeks, we’ve shared ten different ways that you can advertise your brand on the network. The types of advertising have been diverse in size and how they feature your content; each one designed to connect with one of our 2.8 million viewers in their own unique way. However, they are not the only ways available to engage with consumers through our 160 hyperlocal news sites. Here are five additional types of digital advertising opportunities Wicked Local offers.

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Tags: Digital Advertising, Wicked Local

Throwback Thursday: Baseball Legends Play Golf in Newton

Posted by Nick Pizzolato on Thu, Mar 31, 2016 @ 11:28 AM

Tomorrow is April 1st, which is my favorite day of the year. No, I’m not a prankster, but the beginning of April means that the start of the next baseball season isn’t far behind. There is no better way to celebrate the return of Boston baseball, then by honoring one of the game’s greatest icons, and a local legend, George Herman “Babe” Ruth.

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Tags: Wicked Local, Throwback Thursday

March Blog Rewind: Helping to Prepare you Business for the Spring

Posted by Nick Pizzolato on Wed, Mar 30, 2016 @ 01:51 PM

In March, the Wicked Local Media Solutions blog aimed to help local businesses prepare for the next nine months by sharing helpful tips, marketing strategies, and examples of popular types of advertising. Now that winter is (thankfully) behind us, businesses can focus on bringing customers in who may have been cooped up all winter. We want your business to be prepared for shoppers and be active in promoting and marketing your business for the rest of 2016!

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Tags: Wicked Local

Three Popular Ways to Use Direct Mail

Posted by Nick Pizzolato on Tue, Mar 29, 2016 @ 12:16 PM

Consumers want to shop with businesses they feel the most comfortable with. Your local business needs to be able to connect with them and offer a personal connection. A great way to create this bond is by designing a direct mail campaign that is targeted at local shoppers.

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Tags: Small Business, Wicked Local, Marketing