Blog

Throwback Thursday: Early Public Transportation in Brockton

Posted by Nick Pizzolato on Thu, Mar 24, 2016 @ 10:49 AM

Almost every city and town in Massachusetts has some sort of public transportation system. Communities depend on them to aid people, who don’t have access to personal vehicles, so they can go shopping, check-in with physicians, or just spend time with friends. These days, commuters can use busses and trains to run their errands, however, in 1888, this trolley operated on only the power of two horses.

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Tags: Wicked Local, Throwback Thursday

Five Tips for Writing a Business Blog

Posted by Nick Pizzolato on Wed, Mar 23, 2016 @ 12:34 PM

Building a blog is a great way to introduce your business to the digital community. It may not have the functionality of a proper website, but you can use it as a placeholder while you design and prepare your site for launch, or add it to your existing website to keep them coming back. Here are five tips for writing a business blog. Read More

Tags: Small Business, Digital Marketing, Wicked Local

3 Quick Videos You Can Use to Engage Consumers

Posted by Nick Pizzolato on Tue, Mar 22, 2016 @ 12:52 PM

As smartphone ownership and internet access continues to grow, so does video consumption. In 2014, videos made up 64% of the world’s internet traffic. According to Cisco, it’s predicted that in 2019, video content in the United States will make up 85% of all online content. Consumers are looking for their favorite businesses to produce videos that will keep them entertained and educated.

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Tags: Small Business, Digital Marketing, Wicked Local, Video

5 More Types of Online Advertising

Posted by Nick Pizzolato on Mon, Mar 21, 2016 @ 02:31 PM

One of the benefits of advertising your business online, is that there are many different types of ways to share your message. The variety of marketing styles offers a local business the ability to attract and engage with consumers and can make your advertisement a beacon.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

5 Common Types of Online Advertising

Posted by Nick Pizzolato on Tue, Mar 15, 2016 @ 10:41 AM

You’ve advertised your business in print, but now it’s time to take your marketing campaign to the digital stage. But what exactly does that mean? How are different ad units effective in presenting your message to consumers? The vast network of Wicked Local websites offer businesses a number of digital marketing solutions that you can use to help spread your message throughout more than 150 communities in Eastern Massachusetts and beyond.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

5 Tips to Writing a Great Press Release

Posted by Nick Pizzolato on Mon, Mar 14, 2016 @ 12:54 PM

As a business owner, you know your industry better than anyone else. This is why customers turn to you for the solutions to their problems. You do your best to educate the community about your products through marketing, but sometimes there is news or an update that can’t be shared in an advertisement. A professional and well prepared press release can showcase your knowledge and allow your business to reach new consumers.

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Tags: Small Business, Wicked Local, Marketing

Throwback Thursday: A Bicycle Ride in Spring

Posted by Nick Pizzolato on Thu, Mar 10, 2016 @ 11:27 AM

Winter may not officially be over yet, but you can definitely feel that spring is practically here. The weather is actually enjoyable and this weekend we turn the clocks forward an hour, which means we lose an hour of sleep, but gain an hour of sunlight at night. As we say goodbye to another New England winter, we can look forward to doing activities outdoors again. You’ll start seeing more people running, boating, and biking. Of course, the bikes you see won’t be quite as unique as these.

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Tags: Wicked Local, Throwback Thursday

Six Keys to Create Engaging Content

Posted by Nick Pizzolato on Wed, Mar 02, 2016 @ 12:19 PM

Creating content for your marketing campaigns can be tricky because you’re looking to build a consumer bond that is organic and not forced. An engaging marketing campaign is successful because of the relationship you build with your customers. This positive relationship makes your business seem more like a friend rather than a place to just make a transaction. But, how do you create consumer interest with just words? Here are six keys to create engaging content.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Inviting Customers to Leave Comments

Posted by Nick Pizzolato on Tue, Mar 01, 2016 @ 02:51 PM

Your business is a resource for the community. The products and services that you provide are in high demand with local shoppers. Eventually, however, you will you need to grow your business, and that’s when the voices of your loyal customers can be the best marketing tool you have.

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Tags: Wicked Local, Testimonial Tuesday

Throwback Thursday: Election Day

Posted by Nick Pizzolato on Thu, Feb 25, 2016 @ 11:38 AM

This Tuesday, voters across Massachusetts will head to the polls and vote in the 2016 Presidential Primary election. No, this post isn’t an endorsement of any political party, candidate, or platform. It is a reminder, that if you can make it to the polls, please cast your vote. This picture was taken in 1972 in Arlington.

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Tags: Wicked Local, Throwback Thursday