Blog

February Blog Rewind: Creating Ways to Engage with Consumers

Posted by Nick Pizzolato on Wed, Feb 24, 2016 @ 12:34 PM

In February, the Wicked Local Media Solutions Blog shared strategies that were designed to help you increase consumer engagement. Customers who feel a bond with your business will be more likely to purchase items from you and recommend you to their friends. They can find your business with ease when you use responsive web design and strengthen your site’s search engine optimization (SEO). Be a trusted resource by sharing content that answers questions your customers may ask, before they ask them. Your business can be a physical beacon with a simple logo redesign. Local customers want to do business with you, but you need to let them know you are available.

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Tags: Small Business, Digital Marketing, Websites, Wicked Local, Customer Engagement

Testimonial Tuesday: Providing a Great Digital Presence for Customers

Posted by Nick Pizzolato on Tue, Feb 23, 2016 @ 11:46 AM

 

For small and medium sized business owners, creating or updating their website can seem like a daunting task. If you aren’t familiar with web design and digital marketing, you may be reluctant to get started. However, you also know that not having a website is no longer practical.

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Tags: Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

Become a Trusted News Source with Email Marketing

Posted by Nick Pizzolato on Mon, Feb 22, 2016 @ 11:13 AM

People love reading the news. We want to be informed about the world around us. Over the decades, the ways we consume the news has changed, but the way a story is told has not. There is a certain structure to how news stories are written, known as “The Four W’s.” You can use this same template when you write content for your email marketing campaign to engage with consumers.

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Tags: Digital Marketing, Wicked Local, Email Marketing

Throwback Thursday: Home Delivery Services

Posted by Nick Pizzolato on Thu, Feb 18, 2016 @ 12:20 PM

Seven years ago, I saw a delivery truck for a large supermarket chain and thought, “What a great idea!” I remember being astounded at what a simple concept it was and couldn’t believe no one had thought of it before. Afterall, no one likes to go grocery shopping. No one likes to hunt for a place to park, or deal with long lines on a weekend. I began to think of how and when I could take advantage of this new service the next time I needed to go food shopping. Later, I realized that grocery deliveries aren’t a new concept at all, just one that had been updated.

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Tags: Wicked Local, Throwback Thursday

Five Steps for Building a Logo for Your Business

Posted by Nick Pizzolato on Wed, Feb 17, 2016 @ 11:14 AM

Do you want to make your business stand out? Of course you do. But how do you accomplish this? Perhaps, you can draw attention to your products and services? After all, they are the reason your business exists. Maybe you could find a great location for your store? This would make it easy for shoppers to visit your business. But, what about your logo? Your logo also attracts the attention of consumers, because it is the pictorial representation of your business.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Connecting with Consumers Through Print Ads

Posted by Nick Pizzolato on Tue, Feb 16, 2016 @ 12:06 PM

Advertising your business in print is an opportunity to welcome customers to your store with open arms. Like any form of advertising, the most successful ads are the ones that are engaging and create a connection with customers to cultivate business. Your message in a print publication is going to be seen by readers as trustworthy and legitimate.

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Tags: Small Business, Wicked Local, Print, Testimonial Tuesday

Four Reasons Why Responsive Design Makes a Website Better

Posted by Nick Pizzolato on Mon, Feb 15, 2016 @ 11:38 AM

Having a website for your business is a necessity, because it’s the digital hub for customers to interact with your store as they would in a physical building. However, the web isn’t just accessed from desktop machines any more. Virtually everyone carries a web accessible device with them and uses those phones and tablets to perform web searches. To achieve optimal digital success, you must offer mobile customers the exact same consumer experience that exists on a traditional website.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

Throwback Thursday: Arlington Center

Posted by Nick Pizzolato on Thu, Feb 11, 2016 @ 12:22 PM

The city of Arlington has had a rich history dating back to the early 1600s, when it was called “Menotomy” by the Algonquins who lived there. Fore more than 400 years it has been known by several names (including West Cambridge), served as a battleground during the Revolutionary War, was a leader in lettuce production, is home to the oldest operational mill in the country, and it’s where more than 40,000 residents currently live.

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Tags: Wicked Local, Throwback Thursday

Six Steps to Increase Your Website's SEO

Posted by Nick Pizzolato on Wed, Feb 10, 2016 @ 01:27 PM

We all know that it is important for a business to appear on page one of the search engine’s results page, but how do you build that kind of organic search strength? Here are six steps you can take to help increase your search engine optimization (SEO).

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Tags: Small Business, Digital Marketing, Wicked Local

4 Keys to Creating Consumer Engagement

Posted by Nick Pizzolato on Mon, Feb 08, 2016 @ 02:03 PM

Customers are looking for businesses that they can connect with. People are looking for brands that have personality and are looking to engage with them. Businesses that have conversations with consumers instead of talking to them are generally more successful and reach more people. When you reach out to shoppers and start a dialogue, you can also showcase your products, services, and your appreciation toward them.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Customer Engagement