Throwback Thursday: A Bicycle Ride in Spring

Posted by Nick Pizzolato on Thu, Mar 10, 2016 @ 11:27 AM

Winter may not officially be over yet, but you can definitely feel that spring is practically here. The weather is actually enjoyable and this weekend we turn the clocks forward an hour, which means we lose an hour of sleep, but gain an hour of sunlight at night. As we say goodbye to another New England winter, we can look forward to doing activities outdoors again. You’ll start seeing more people running, boating, and biking. Of course, the bikes you see won’t be quite as unique as these.

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Tags: Wicked Local, Throwback Thursday

Six Keys to Create Engaging Content

Posted by Nick Pizzolato on Wed, Mar 02, 2016 @ 12:19 PM

Creating content for your marketing campaigns can be tricky because you’re looking to build a consumer bond that is organic and not forced. An engaging marketing campaign is successful because of the relationship you build with your customers. This positive relationship makes your business seem more like a friend rather than a place to just make a transaction. But, how do you create consumer interest with just words? Here are six keys to create engaging content.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Inviting Customers to Leave Comments

Posted by Nick Pizzolato on Tue, Mar 01, 2016 @ 02:51 PM

Your business is a resource for the community. The products and services that you provide are in high demand with local shoppers. Eventually, however, you will you need to grow your business, and that’s when the voices of your loyal customers can be the best marketing tool you have.

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Tags: Wicked Local, Testimonial Tuesday

Throwback Thursday: Election Day

Posted by Nick Pizzolato on Thu, Feb 25, 2016 @ 11:38 AM

This Tuesday, voters across Massachusetts will head to the polls and vote in the 2016 Presidential Primary election. No, this post isn’t an endorsement of any political party, candidate, or platform. It is a reminder, that if you can make it to the polls, please cast your vote. This picture was taken in 1972 in Arlington.

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Tags: Wicked Local, Throwback Thursday

February Blog Rewind: Creating Ways to Engage with Consumers

Posted by Nick Pizzolato on Wed, Feb 24, 2016 @ 12:34 PM

In February, the Wicked Local Media Solutions Blog shared strategies that were designed to help you increase consumer engagement. Customers who feel a bond with your business will be more likely to purchase items from you and recommend you to their friends. They can find your business with ease when you use responsive web design and strengthen your site’s search engine optimization (SEO). Be a trusted resource by sharing content that answers questions your customers may ask, before they ask them. Your business can be a physical beacon with a simple logo redesign. Local customers want to do business with you, but you need to let them know you are available.

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Tags: Small Business, Digital Marketing, Websites, Wicked Local, Customer Engagement

Testimonial Tuesday: Providing a Great Digital Presence for Customers

Posted by Nick Pizzolato on Tue, Feb 23, 2016 @ 11:46 AM


For small and medium sized business owners, creating or updating their website can seem like a daunting task. If you aren’t familiar with web design and digital marketing, you may be reluctant to get started. However, you also know that not having a website is no longer practical.

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Tags: Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

Become a Trusted News Source with Email Marketing

Posted by Nick Pizzolato on Mon, Feb 22, 2016 @ 11:13 AM

People love reading the news. We want to be informed about the world around us. Over the decades, the ways we consume the news has changed, but the way a story is told has not. There is a certain structure to how news stories are written, known as “The Four W’s.” You can use this same template when you write content for your email marketing campaign to engage with consumers.

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Tags: Digital Marketing, Wicked Local, Email Marketing

Throwback Thursday: Home Delivery Services

Posted by Nick Pizzolato on Thu, Feb 18, 2016 @ 12:20 PM

Seven years ago, I saw a delivery truck for a large supermarket chain and thought, “What a great idea!” I remember being astounded at what a simple concept it was and couldn’t believe no one had thought of it before. Afterall, no one likes to go grocery shopping. No one likes to hunt for a place to park, or deal with long lines on a weekend. I began to think of how and when I could take advantage of this new service the next time I needed to go food shopping. Later, I realized that grocery deliveries aren’t a new concept at all, just one that had been updated.

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Tags: Wicked Local, Throwback Thursday

Five Steps for Building a Logo for Your Business

Posted by Nick Pizzolato on Wed, Feb 17, 2016 @ 11:14 AM

Do you want to make your business stand out? Of course you do. But how do you accomplish this? Perhaps, you can draw attention to your products and services? After all, they are the reason your business exists. Maybe you could find a great location for your store? This would make it easy for shoppers to visit your business. But, what about your logo? Your logo also attracts the attention of consumers, because it is the pictorial representation of your business.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Connecting with Consumers Through Print Ads

Posted by Nick Pizzolato on Tue, Feb 16, 2016 @ 12:06 PM

Advertising your business in print is an opportunity to welcome customers to your store with open arms. Like any form of advertising, the most successful ads are the ones that are engaging and create a connection with customers to cultivate business. Your message in a print publication is going to be seen by readers as trustworthy and legitimate.

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Tags: Small Business, Wicked Local, Print, Testimonial Tuesday