Four Reasons Why Responsive Design Makes a Website Better

Posted by Nick Pizzolato on Mon, Feb 15, 2016 @ 11:38 AM

Having a website for your business is a necessity, because it’s the digital hub for customers to interact with your store as they would in a physical building. However, the web isn’t just accessed from desktop machines any more. Virtually everyone carries a web accessible device with them and uses those phones and tablets to perform web searches. To achieve optimal digital success, you must offer mobile customers the exact same consumer experience that exists on a traditional website.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

Throwback Thursday: Arlington Center

Posted by Nick Pizzolato on Thu, Feb 11, 2016 @ 12:22 PM

The city of Arlington has had a rich history dating back to the early 1600s, when it was called “Menotomy” by the Algonquins who lived there. Fore more than 400 years it has been known by several names (including West Cambridge), served as a battleground during the Revolutionary War, was a leader in lettuce production, is home to the oldest operational mill in the country, and it’s where more than 40,000 residents currently live.

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Tags: Wicked Local, Throwback Thursday

Six Steps to Increase Your Website's SEO

Posted by Nick Pizzolato on Wed, Feb 10, 2016 @ 01:27 PM

We all know that it is important for a business to appear on page one of the search engine’s results page, but how do you build that kind of organic search strength? Here are six steps you can take to help increase your search engine optimization (SEO).

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Tags: Small Business, Digital Marketing, Wicked Local

4 Keys to Creating Consumer Engagement

Posted by Nick Pizzolato on Mon, Feb 08, 2016 @ 02:03 PM

Customers are looking for businesses that they can connect with. People are looking for brands that have personality and are looking to engage with them. Businesses that have conversations with consumers instead of talking to them are generally more successful and reach more people. When you reach out to shoppers and start a dialogue, you can also showcase your products, services, and your appreciation toward them.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Customer Engagement

Throwback Thursday: The History of Route 9

Posted by Nick Pizzolato on Thu, Feb 04, 2016 @ 12:26 PM

Since 1810, Route 9 has connected Worcester to Boston and has been the way residents and tourists have accessed the cities, towns, and businesses that are located in between. When the road was first opened, it was only a 14-foot dirt road and was privately owned. It was, and is, an essential part of building inter-town commerce in the state. This picture shows how thick traffic could be, even after a heavy snowstorm.

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Tags: Wicked Local, Throwback Thursday

Testimonial Tuesday: Marketing Success With SEM

Posted by Nick Pizzolato on Tue, Feb 02, 2016 @ 12:59 PM

Advertising your business online is a necessary strategy in the digital age. 89% of customers begin their buyer’s journey with an online search. Within seconds of clicking the search button on Google, Bing, Yahoo, or another search engine, a customer will be exposed to hundreds of other websites that are available for them to explore. But what makes one page stand out from another? How can you point a consumer to select your site amidst all of that competition?

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Tags: SEM, Small Business, Digital Marketing, Wicked Local, Testimonial Tuesday

January Blog Rewind: Introducing Your Business in 2016

Posted by Nick Pizzolato on Mon, Feb 01, 2016 @ 01:26 PM

During the month of January, the Wicked Local Media Solutions Blog explored different ways to help small business owners introduce their business to the community in the New year. A successful marketing strategy needs to incorporate different methods of sharing your message with potential consumers. We introduced you to four different marketing solution categories; digital, print, live, and direct mail. Each of these categories are designed to help you capture the attention of customers in your community. By using these strategies, and taking part in the 21st Annual Readers Choice Awards, you can help increase your business’s visibility and being more engaged with local customers.

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Tags: Readers Choice, Digital Marketing, Wicked Local, Marketing

Questions to Help You Build Your Buyer Persona

Posted by Nick Pizzolato on Wed, Jan 27, 2016 @ 11:35 AM

When you open a business, your goal is to become the go-to resource for your community. You noticed that there was a need for a product or service in an area and you opened a store that would offer a solution to the neighborhood. But not every business caters to every customer. When you start promoting your store, you need to target the customers who will be most likely to visit your business.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Using Direct Mail for Direct Results

Posted by Nick Pizzolato on Tue, Jan 26, 2016 @ 12:10 PM

Direct solutions offer creative ways for your company to communicate with potential consumers. It can be a simple postcard with your business’s contact information or a pamphlet that includes coupons to bring customers customers into your business. It’s a promotional material that inspires the recipient to interact with it. Read More

Tags: Wicked Local, Marketing, Testimonial Tuesday

Wicked Local Media Solutions: Live Solutions

Posted by Nick Pizzolato on Wed, Jan 20, 2016 @ 11:56 AM

Building a successful marketing campaign for your business can be a challenging task. All of your efforts in advertising your company are designed to bring people to your store. Ads that run in print publications, clicked online, or posted on social media are aimed at making connections and building consumer engagement. However, sometimes, the best way to build a relationship is to personally introduce yourself to your neighbors.

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Tags: Small Business, Wicked Local, Marketing