Advertising Your Business to Local Holiday Shoppers

Posted by Nick Pizzolato on Mon, Oct 19, 2015 @ 10:26 AM


The holidays aren’t just a time to celebrate with friends and family. For most businesses the holidays represent a significant amount of revenue that needs to be generated. In many cases, the next year’s operating costs are raised during the holiday shopping rush. Because the stakes are so high, businesses need to find ways to advertise their inventory and raise their profile within the community.

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Tags: Seasonal Marketing, Wicked Local, Customer Engagement, Marketing

Throwback Thursday: Star Market Got their Start in Watertown, MA

Posted by Nick Pizzolato on Thu, Oct 15, 2015 @ 10:45 AM

Did you ever wonder where local chain stores got their start? If you do a little research, sometimes you’ll find interesting facts about stores you shop in all the time. For instance, the supermarket chain we know as Star Market started on 28 Mt. Auburn Street in Watertown, Massachusetts. In 1918, Sarkis Mugar bought the small grocery store for $800 dollars.

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Tags: Wicked Local, Throwback Thursday

Video: Print Advertising Continues to be Effective

Posted by Nick Pizzolato on Wed, Oct 14, 2015 @ 12:03 PM

We may live in the digital age, but advertising in print media is still a highly effective way to engage with customers. Consumers consider community newspapers one of the most trusted sources for news and information on local businesses. In fact, 71% of people who read local news publications say they are influenced to make purchases based on the ads they see in the paper. The Wicked Local family of newspapers includes 6 daily newspapers and 98 weekly publications. Watch this video and learn more about the power of print advertising.

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Tags: Wicked Local, Marketing, Print

Testimonial Tuesday: Five Questions to Prepare a Guest for a Testimonial

Posted by Nick Pizzolato on Tue, Oct 13, 2015 @ 10:15 AM

Everyone knows that word-of-mouth is always the best advertising. So it makes sense to ask your customers to help you spread the word. When asking a customer to prepare a testimonial statement, don’t be surprised if they say, “Yes!” but then ask, “What am I supposed to say?” Some people have a gift for talking and writing when asked to do so, but for most people, thinking of things to say can be a challenge. As a business owner you want these customers to be at ease when talking about your business. You don’t want to make a testimonial stressful or seem like work. If they aren’t having fun, that will show in their answers.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday

4 Popular Types of Mobile Advertising

Posted by Nick Pizzolato on Mon, Oct 12, 2015 @ 10:15 AM

For many years, advertising in newspapers, on TV, and the radio were the standard ways for businesses to promote their brand. As the internet became more popular and available, advertisers began to have more options about where and how they could share their message. The opportunity to place ads across the internet on popular and niche websites give businesses more of an opportunity to engage with consumers. Now, as more people turn to mobile and tablet devices as their source for news and entertainment, businesses need to focus on mobile advertising.

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Tags: Digital Advertising, Small Business, Websites, Wicked Local, Video, Mobile, Marketing

Throwback Thursday: Apple Picking in October

Posted by Nick Pizzolato on Thu, Oct 08, 2015 @ 10:30 AM

What are you doing this weekend? Might we suggest, bundling up against the crisp fall air and go visit one of the dozens of apple picking farms in Massachusetts? Apple picking has been a part of life in New England since 1623. Apple orchards were a part of how a farmer’s family made a living as they harvested fruits and vegetables for every season. Now, growing apples with the intention of having visitors pick the apples has become a thriving business.

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Tags: Wicked Local, Throwback Thursday

Video: How to Recognize Custom Content

Posted by Nick Pizzolato on Wed, Oct 07, 2015 @ 11:21 AM

In just ten years, technology has drastically evolved and changed the way people engage with news media. Reading a newspaper or website isn’t just about creating and ranking stories that will appeal to readers, it’s also about finding a way make advertising more engaging to those readers.

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Tags: Sponsored Content, Small Business, Wicked Local, Customer Engagement

Testimonial Tuesday: Belmont Savings Bank (Video)

Posted by Nick Pizzolato on Tue, Oct 06, 2015 @ 11:35 AM

As a small business owner, the relationship you have with the community is very symbiotic. They rely on you to offer products and services that the community needs, and you rely on their patronage to keep your business open and profitable. Having this relationship with your customers offers a personal touch that larger chains can’t compete with. In many cases you might even call each other by your first names or greet them with a handshake when they walk in.

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Tags: Small Business, Wicked Local, Customer Engagement

3 Ways to Promote Your Business on Twitter

Posted by Nick Pizzolato on Mon, Oct 05, 2015 @ 10:43 AM

The key to running a successful social media campaign is engaging with as many consumers as you can. Businesses that have social media accounts can instantly communicate with their customers to share promotional messages. These posts can encourage customers to shop at your store and share the promotion with their friends. The success of your campaign increases as more people see and share your content.

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Tags: Social Media, Small Business, Wicked Local

3 Ways to Promote Your Business on Facebook

Posted by Nick Pizzolato on Tue, Sep 29, 2015 @ 09:31 AM

As of right now, Facebook is the ruler of the social media kingdom. It has more daily users than all other social networking sites combined. Many people see it as a way to communicate with friends and family, but as a business owner you should be focused on how it allows you to engage with consumers.

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Tags: Social Media, Digital Advertising, Small Business, Digital Marketing, Wicked Local