Testimonial Tuesday: Testimonials by the Numbers [Infographic]

Posted by Nick Pizzolato on Tue, Dec 22, 2015 @ 10:59 AM

A customer testimonial is not just a positive review of your business, it’s also a tool you can use to increase consumer engagement. This infographic shows that testimonials and reviews lead to increased sales and create an effective bond with potential consumers. Customer testimonials deliver compelling word-of-mouth advertising that has proven to be an asset for every business.

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Tags: Small Business, Wicked Local, Testimonial Tuesday

4 Marketing and Advertising Trends for 2016

Posted by Nick Pizzolato on Mon, Dec 21, 2015 @ 02:05 PM

2015 is winding down. With each day that passes, you start to close the books on this year and look forward to 2016. A new year means your business will offer new merchandise and services to your customers. It also means you will have new challenges in figuring out how to engage with a larger audience as you try and grow your business. Here are four ways you can start to build a marketing strategy that will be ready for campaigns in 2016.

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Tags: Small Business, Wicked Local, Marketing

Throwback Thursday: Celebrate the Holidays at Edaville Railroad

Posted by Nick Pizzolato on Thu, Dec 17, 2015 @ 11:06 AM

This photo, taken in 2011, is of Edaville Railroad, in Carver, Massachusetts. Edaville has become a destination for families looking to immerse themselves in the holiday spirit. Each year, their train tours around the 250 acre cranberry farm and travels past festive light displays and decorations. Hop on the train, and if it’s cold enough, share a cup of hot chocolate with your family. Create a winter memory and tradition with your family.

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Tags: Wicked Local, Throwback Thursday

The Top Ten Wicked Local Media Solutions Blog Posts of 2015

Posted by Nick Pizzolato on Wed, Dec 16, 2015 @ 11:39 AM

Throughout the year, we’ve suggested that it’s good practice to take note of what marketing strategies and promotions have worked for you during the year. Now that 2015 is almost over, it’s a great time to look back over your ledger and review the most profitable advertising campaigns your business ran. Try to create a calendar for the next 365 days that will build off your previous successes and your failures.

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Tags: Readers Choice, Small Business, Wicked Local, Print, Email Marketing

Testimonial Tuesday: A New Website Brings New Business

Posted by Nick Pizzolato on Tue, Dec 15, 2015 @ 11:36 AM

Creating a website for your business is an integral part of owning and managing a company in the 21st century. It wasn’t that long ago that a website for your business was considered to be a luxury or something that would be, “nice to have.” Now, customers can do a web search for local businesses while they are walking down the street. A web page isn’t a complementary component anymore, it’s a necessity.

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Tags: Websites, Wicked Local, Mobile, Marketing, Testimonial Tuesday

6 Tips for Making a 60 Second Video [Free Download]

Posted by Nick Pizzolato on Mon, Dec 14, 2015 @ 01:30 PM

Creating a video message is a great way for your business to create user engagement and build your brand identity within your community. With the advances in technology, it's never been easier to produce and distribute a video that will connect with your audience.
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Tags: Small Business, Wicked Local, Video

Throwback Thursday: A Holiday Concert in Framingham, Massachusetts

Posted by Nick Pizzolato on Thu, Dec 10, 2015 @ 11:22 AM

How do you get someone into the holiday spirit? Simple, play some festive music for them. There’s something about hearing a familiar tune every year at the same time that makes those celebrating the holidays feel excited for the season. This weekend, the MetroWest Daily News will hold their annual holiday concert and food drive at Nevins Hall in Framingham, Massachusetts.

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Tags: Wicked Local, Throwback Thursday

Five Steps to Build an Engaging Print Advertisement

Posted by Nick Pizzolato on Wed, Dec 09, 2015 @ 10:44 AM

Print advertising is still considered one of the most trusted forms of advertising. People expect to see newspaper ads in print publications so not only are they not ignored, they are also sought out. But, what do you need to do to make a strong print ad? A print ad needs to be a showcase announcement for your business. Whether you are looking to promote a grand opening or build attention to a new product, newspaper advertisements are the perfect way to connect with consumers in your community.

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Tags: Small Business, Wicked Local, Marketing, Print

Learning the Lingo: Retargeting

Posted by Nick Pizzolato on Mon, Dec 07, 2015 @ 11:44 AM

For a second, let’s pretend that you are in the market for a new computer. During your research to find the best computer for your needs you search different websites and different models. You find the model that you want to purchase and find the item on They have a fair price, but you want to search around to see a better deal. Throughout the rest of the day, you visit other websites and social media, and you notice an ad from keeps coming up on every page you visit. Why is this computer following you around the internet? Don’t panic, it’s just a marketing strategy called retargeting, and your business can do it too.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Learning the Lingo

Throwback Thursday: The Holiday Season Begins

Posted by Nick Pizzolato on Thu, Dec 03, 2015 @ 11:11 AM

There’s something about the holiday season that inspires people to decorate their homes with intricate light displays and models. Maybe it’s because we want to show off how much we enjoy the final month of the year. Perhaps, we are so discouraged at the early darkness, we want fake sunlight by lighting up the block. Whatever the reason, many families who celebrate different holidays during this time of year decorate their homes, much to the delight of their community. Like this home Wicked Local Cape Cod found last year.

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Tags: Wicked Local, Throwback Thursday