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Throwback Thursday: Fun at Lake Quannapowitt in Wakefield

Posted by Nick Pizzolato on Thu, Aug 27, 2015 @ 01:03 PM

As summer starts to draw to a close, there a few weeks left to enjoy some of Massachusetts's local watering holes. One of those spots is Lake Quannapowitt in Wakefield. This natural lake has been used by residents since Puritan settlers found the area in the mid 1600s. You can see here, that even back in the early 1900s, people spent time at the shore during the hot summer days.

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Tags: Wicked Local, Throwback Thursday

Throwback Thursday: The Marshfield Fair

Posted by Nick Pizzolato on Thu, Aug 20, 2015 @ 12:45 PM

Today’s Throwback Thursday post isn’t a picture but an event. THE event for those who live in Southeastern Massachusetts. Tomorrow, The Marshfield Fair opens for the 147th time! From August 21st through the 30th, the fairgrounds will be open for people to enjoy carnival rides, play games, snack on fair food, check out a petting zoo, listen to music, watch animal competitions, and more. Plus, the annual demolition derby, which is always a crowd favorite.

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Tags: Wicked Local, Throwback Thursday

Throwback Thursday: Hudson Balloon Festival

Posted by Nick Pizzolato on Thu, Aug 13, 2015 @ 12:52 PM

This weekend, the Hudson-Concord Elks Lodge invites everyone to the Hudson-Concord Elks Pavilion on Saturday to enjoy the annual Balloon and Blues Festival. Hot air balloons have been flying above the Assabet River almost every year for the last ten years. Wicked Local captured this photo from the 2006 event.

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Tags: Wicked Local, Throwback Thursday

Bringing Your Business to YouTube

Posted by Nick Pizzolato on Mon, Aug 10, 2015 @ 02:25 PM

What’s the best content you can use to promote your business? Some consumers may interact with photos or read stories, but many people watch videos. It’s now so simple to create and upload a short video, it’s no wonder that digital videos are among the most popular and engaging types of online content.

You might think that a YouTube channel may only be an outlet for media companies or businesses that have a hand in creating high quality digital films. These businesses would have the tools and staff available to create and share content quickly and easily. But all the professional bells and whistles aren’t all that necessary.

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Tags: Small Business, Wicked Local, Video

Throwback Thursday: Main Street in Newburyport, Ma

Posted by Nick Pizzolato on Thu, Jul 30, 2015 @ 01:05 PM

From time to time, we like to share a “Main Street” image from the past to honor and celebrate how important local businesses are to each one of our communities. Today’s “Your Main Street” photo is of Newburyport, Massachusetts.

Published in 1906, this image shows Newburyport’s Market Square full of small and independent businesses that served the town in the early 20th century.

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Tags: Wicked Local, Throwback Thursday

The Power of the Online Quiz

Posted by Nick Pizzolato on Wed, Jul 22, 2015 @ 01:48 PM

The best way to promote your business on social media is to share great content. You should post photos and messages that don’t just announce company news but invite consumers to engage with your business.

However, thinking of content that will stand out can be a challenge. Your content should be unique and rise above what your competition is positing. If they are sharing pictures and asking for user engagement, your post should make customers feel like they want to engage. The best way to encourage this type of fan interaction is to create an online quiz.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Infographic: Social Media Promotion by the Numbers

Posted by Nick Pizzolato on Mon, Jul 20, 2015 @ 01:41 PM

When you advertise your business, your goal is to have your message seen by as many people as possible. For the last eleven years, social media sites have been the best way to connect with millions of consumers instantly. A post on Facebook, Twitter, Google +, or any of the popular social networking sites, has the opportunity to connect with new customers, encourage brand engagement and ultimately, sales. The statistics in this infographic show just how successful social media promotion can be.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Throwback Thursday - Beach Life in Scituate

Posted by Nick Pizzolato on Thu, Jul 16, 2015 @ 12:22 PM

This weekend looks to be a great time for you to pack-up some sandwiches and soda, grab a towel and sunblock, and head to the beach. You probably spent a lot of time thinking about the perfect beach day this previous winter, when you were trapped indoors by the record snowfall. You’re not alone. Now that summer is in full swing, people are swarming the beaches to enjoy the ocean and the sun. It’s actually something that Massachusetts residents have been doing for generations.

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Tags: Wicked Local, Throwback Thursday

Responding to Customers on Social Media

Posted by Nick Pizzolato on Wed, Jul 15, 2015 @ 01:34 PM

When you promote your business on social media, your goal is to start a conversation between your customers and your brand. You hope that every customer will engage with your posts and will like them, or share them, or write positive responses like, “I love your store!” But, you find when people do interact with your posts, you’re at a loss for words.

How do you respond to the posts that cheer, question, complain about or insult your business?

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Tags: Social Media, Digital Marketing, Wicked Local

Throwback Thursday: The Cape Cod Baseball League

Posted by Nick Pizzolato on Thu, Jul 09, 2015 @ 03:14 PM

In the summer, Cape Cod becomes a vacation destination for people who want to enjoy the beautiful beaches, shop in seaside towns and taste fresh seafood. It also is a great place to watch amateur baseball. The Cape Cod Baseball League (CCBL), founded in 1885, invites the best collegiate players from around the nation to participate in the three month summer league. Players live with host families, get jobs in their town to learn about the community and help teach baseball fundamentals to boys and girls.

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Tags: Wicked Local, Throwback Thursday