Throwback Thursday - Happy 4th of July!

Posted by Nick Pizzolato on Thu, Jul 02, 2015 @ 01:44 PM

We want to wish everyone a happy 4th of July. As you’re celebrating this weekend, make sure to support the local businesses in your town. Go to local butchers to buy your steaks and hamburgers. Visit independent grocers to purchase plates, cups, napkins, and snacks. Before you go to the beach, pick up some sunblock from your local pharmacy.

This weekend, while you are celebrating the nation’s independence, take time and celebrate your community's businesses too.

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Tags: Wicked Local, Throwback Thursday

June Blog Rewind: Readers Choice and Social Media Promotion

Posted by Nick Pizzolato on Wed, Jul 01, 2015 @ 12:43 PM

In June, we celebrated the 20th anniversary of the Readers Choice Awards. The award is presented to local businesses on behalf of their local community. It is the recognition of how a local business serves their customers. Although voting is only open for a few weeks, businesses should always be striving to build relationships with their customers to help with their local promotions and community outreach.

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Tags: Social Media, Readers Choice, Wicked Local

The 20th Anniversary of Wicked Local's Readers Choice Awards

Posted by Nick Pizzolato on Fri, Jun 26, 2015 @ 03:47 PM

For twenty years, the Readers Choice Awards has given communities across Eastern Massachusetts the opportunity to vote for their favorite local business. After six months, we are so proud that we are able to announce who the winners of the 2015 awards are. We’re also happy to introduce all of you to our new website,

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Tags: Readers Choice, Wicked Local

Throwback Thursday: Readers Choice - Leo & Walt's Sunoco

Posted by Nick Pizzolato on Thu, Jun 25, 2015 @ 12:52 PM

Winning a Readers Choice Award is something to celebrate. Customers should be able to see that your business was chosen by the community as a trusted source for products and services. Leo & Walt’s Sunoco has displayed their 2012 Readers Choice Award at the front of their store so every visitor can see it. They are going to have to find extra space to display their 2015 Readers Choice Award as Braintree’s #1 Choice for Auto Service/Repair in Braintree! Congratulations!

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Tags: Readers Choice, Wicked Local

Promoting Your Business On LinkedIn

Posted by Nick Pizzolato on Wed, Jun 24, 2015 @ 01:59 PM

Most social media channels are very broad and look to serve the general population. You can post messages that are more fun or relaxed because customers are looking for a business to be relatable. But what if your business sells to other businesses? Your messages can still be personal but they need to be presented in a cleaner more professional format.

LinkedIn offers a business the opportunity to present their posts so they look clean and polished. That’s not to say messages can’t be personal or fun, but more often than not, your posts are going to be more direct and look to attract a more professional audience.

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Tags: Social Media, Digital Marketing, Wicked Local, Marketing

Celebrate Readers Choice Every Month

Posted by Nick Pizzolato on Tue, Jun 23, 2015 @ 02:07 PM

Selecting the winners for Wicked Local’s Readers Choice Awards isn’t an easy or quick process. The voting begins early in the year, and businesses and communities are given enough time to advertise and vote for the winners. Then we start counting the votes. Even with the help of electronic balloting, this is a huge job.

This year, we received over 400,000 votes. These votes needed to be counted and sorted for hundreds of local businesses in eastern Massachusetts. Once the votes were verified, we prepared certificates and began notifying the winners. After nearly five months of work, we are ready to publically announce the winners and celebrate the power of local business. Winners should start appearing in your local papers this week and on our new Readers Choice website this Friday.

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Tags: Readers Choice, Wicked Local, Marketing

Throwback Thursday: Readers Choice - The Real Deal

Posted by Nick Pizzolato on Thu, Jun 18, 2015 @ 12:13 PM

We found this Readers Choice Award while having dinner in Jamaica Plain last week. In 2008, The Real Deal was ranked the best choice for deli sandwiches. Being voted as one of the best restaurants or delis in any area is very hard because of the competition that surrounds them. What restaurant or deli won the top award in your town? Are you that restaurant or deli? Send us a picture of your award!

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Tags: Readers Choice, Small Business, Wicked Local

[Video] The Readers Choice Awards: Belmont Savings Bank

Posted by Nick Pizzolato on Mon, Jun 15, 2015 @ 01:45 PM

For the last 20 years, local businesses have been presented with Readers Choice Awards by Wicked Local on behalf of their customers. In Belmont, Massachusetts, Belmont Savings Bank has won the award for Best Community Bank thirteen times. Bob Mahoney, the President and CEO of Belmont Savings Bank, says his organization is flattered by the award and promises to work hard to continue to earn the trust of their community and customers.

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Tags: Readers Choice, Wicked Local, Video

[Video] - Readers Choice Celebrates 20 Businesses in 20 Seconds

Posted by Nick Pizzolato on Fri, Jun 12, 2015 @ 12:45 PM

For the last 20 years, Wicked Local has been recognizing successful local businesses through its Readers Choice Awards. During this time, thousands of readers have been voting for their favorite community businesses, services, and activities. To celebrate the last 20 years, here’s a video that looks at just a fraction of the Readers Choice Award winners.

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Tags: Readers Choice, Wicked Local, Video

Throwback Thursday: Readers Choice - Radiance Skin Care

Posted by Nick Pizzolato on Thu, Jun 11, 2015 @ 11:48 AM

Earlier this week, Radiance Skin Care in Chelmsford sent us a picture of their Readers Choice awards for the last four years! Congratulations to this great local day spa for winning honorable mention consecutively for the last four years. What a testament to their success as a small business and the service they provide their customers. Will they pick up a fifth straight Readers Choice Award? Find out in a few weeks.

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Tags: Readers Choice, Wicked Local, Throwback Thursday