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Throwback Thursday: Readers Choice - Radiance Skin Care

Posted by Nick Pizzolato on Thu, Jun 11, 2015 @ 11:48 AM

Earlier this week, Radiance Skin Care in Chelmsford sent us a picture of their Readers Choice awards for the last four years! Congratulations to this great local day spa for winning honorable mention consecutively for the last four years. What a testament to their success as a small business and the service they provide their customers. Will they pick up a fifth straight Readers Choice Award? Find out in a few weeks.

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Tags: Readers Choice, Wicked Local, Throwback Thursday

Promoting Your Readers Choice Award on Facebook

Posted by Nick Pizzolato on Wed, Jun 10, 2015 @ 01:17 PM

For the last 20 years, Wicked Local has been recognizing successful local businesses through its Readers Choice Awards. The award, as voted on by the fans, is the answer to your question, “Am I doing everything right?” If you’ve won the award, clearly, you are. Your community respects and appreciates your business and has said thank you with this award.

Now it’s your turn to thank them. Turn to Facebook to help spread the news that you’re a winner, AND to reward your customers for voting for your business. Your Facebook page is the best place to share your message quickly and with the most people possible.

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Tags: Readers Choice, Small Business, Wicked Local

May Blog Rewind: Placing Your Business at the Top of Search Engines

Posted by Nick Pizzolato on Fri, May 29, 2015 @ 11:38 AM

Creating an online presence for your local business is a great first step to connect with consumers. However, with so many businesses online, it’s not enough to just have an URL, you need to promote it on search engines too. To help increase a website’s consumer engagement business owners turn to search engine marketing (SEM). SEM strategy calls for a business to create text ads on search engines. If you select the proper keywords, your business can be located above the top organic search results.

In May, we discussed the meaning of search engine marketing, the strategy to build a successful campaign and much more. If you missed any of these posts, here is May’s Blog Rewind.

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Tags: SEM, Digital Advertising, Digital Marketing, Wicked Local

Throwback Thursday: Celebrating 20 Years of Readers Choice!

Posted by Nick Pizzolato on Thu, May 28, 2015 @ 12:58 PM

It’s June! The time of year for lazy beach days, sunsets in the early evening, tourists visiting our scenic villages, barbecues with family and the return of Wicked Local’s Readers Choice Awards. This year we are celebrating 20 years of recognizing the best local businesses as voted by their customers. Here’s how the Readers Choice logo has evolved since 1999.

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Tags: Small Business, Wicked Local, Throwback Thursday

Throwback Thursday: Stetson Shoe Company, Weymouth, MA

Posted by Nick Pizzolato on Thu, May 21, 2015 @ 10:45 AM

Weymouth, Massachusetts was founded in 1623, making it the second oldest New England Settlement. For the last 392 years, the town has seen the birth of new industries and the success of many different businesses. One of these was the Stetson Shoe Company. Stetson was founded in 1885 and styled leather shoes that kept a traditional pointed tip, even when the national style began trending toward a rounded shoe.

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Tags: Wicked Local, Throwback Thursday

Throwback Thursday: Homecoming Week in Beverly

Posted by Nick Pizzolato on Thu, May 14, 2015 @ 12:38 PM

Since the early 1900s, Beverly, Massachusetts has celebrated “Old Home Week” with gusto. In 1902, the week of observance was started by Governor W. Murray Crane as a way for Massachusetts towns to celebrate their past and recognize how their history made the present possible. In 1966, a celebration known as Homecoming Week started and has made Beverly a tourist destination.

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Tags: Wicked Local, Throwback Thursday

Thowback Thursday: Falmouth Heights

Posted by Nick Pizzolato on Thu, May 07, 2015 @ 02:18 PM

The days are getting longer and the temperature is getting warmer. Summer is approaching. As May turns into June the beaches will be full of swimmers and sun bathers. Today’s Throwback Thursday takes a look at what Falmouth Heights looked like in the early 1900s.

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Tags: Wicked Local, Throwback Thursday

April Blog Rewind: Turning Consumers into Your Customers

Posted by Nick Pizzolato on Thu, Apr 30, 2015 @ 10:19 AM

Spring may officially start in March, but April is when people start to venture outside again. Those quick trips to purchase one or two items become longer journeys to explore their community. Our blog posts in April explored how small business owners can engage with these potential customers. We highlighted email marketing as a way to build your brand through digital communication. We broke down the science behind demographics and local targeting. We also provided updates about Google’s new reward system and found seven tools to morph your phone into a video camera.

If you missed any of those posts, here is April’s Blog Rewind.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Throwback Thursday: The Boston Marathon

Posted by Nick Pizzolato on Thu, Apr 16, 2015 @ 12:25 PM

On Monday, thousands of athletes will line up in Hopkinton, Massachusetts to participate in the 119th Boston Marathon. They will push their bodies to the limit as they travel across 26.2 miles and through eight towns before ending their journey at Copley Square in Boston. But they won’t be alone because over a million spectators will line the course, clapping and cheering for them.

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Tags: Wicked Local, Throwback Thursday

March Roundup: Blogs that Explore How To Introduce, Engage and Sell to Local Consumers

Posted by Nick Pizzolato on Tue, Mar 31, 2015 @ 04:02 PM

March has been a very busy month. We looked at different ways local businesses could connect and serve their communities. Posts that highlighted creating opportunities for your brand and encourage consumers to turn to you for purchases. How to introduce your business by using Email Marketing and Custom Content. Exploring ways that would lead customers to engage with your brand by utilizing social media strategy. Finally, after the introduction and interaction, having an E-Commerce solution in place on your website, to build online sales and traffic.

If you missed any of these posts, here is March’s blog post roundup.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Customer Engagement